Recently, the news about #Su Bingtian suing New Oriental 's subsidiary infringement# has hit a hot search on Weibo, attracting heated discussion among netizens.


Picture source: Xinhua News Agency Li Gang Photo
Beijing Internet Court website information shows that on October 8, a new case trial announcement was held in Beijing New Oriental affiliated company Beijing New Oriental Xuncheng Network Technology Co., Ltd. The plaintiff was Su Bingtian, and the cause of the case was a dispute over network tort liability. The case will be held in Beijing Internet Court on October 27.

It is reported that Beijing New Oriental Xuncheng Network Technology Co., Ltd. was established on March 11, 2005. The legal representative is Sun Dongxu and the chairman is Yu Minhong . New Oriental China is the major shareholder of Beijing New Oriental Xuncheng Network Technology Co., Ltd., and as of May 31, 2022, it holds 77.488% of the equity of Beijing New Oriental Xuncheng Network Technology Co., Ltd.


Su Bingtian appealed New Oriental twice
It is worth mentioning that this appeal is the second time Su Bingtian sued New Oriental subsidiary in two months. In August, Su Bingtian sued Nanjing Gulou New Oriental Continuing School, and the case was also a dispute over online infringement liability. The court announcement shows that the case was held in the Guangzhou Internet Court on September 23. Tianyancha App shows that Nanjing Gulou New Oriental Continuing School was established in 2002. The legal representative is Yu Minhong, and the fund for opening is 2.5 million yuan. On August 24, a relevant person in charge of New Oriental said that it is inconvenient to respond to this matter.

Netizen: I hope I can give an explanation in the future
Su Bingtian is a well-known track and field athlete, known as the "Asian Flying Man". He once broke the Asian record with a time of 9.83 seconds in the men's 100-meter semi-finals of the Tokyo Olympics and became famous in one battle. Su Bingtian has therefore become one of the track and field athletes with the highest commercial value in China.
New Oriental Su, founded by Yu Minhong, the legal representative of the defendant, is known as the "Whampoa Military Academy" in the education and training industry. He is also a long-standing celebrity entrepreneur. In September 2006, New Oriental was listed on on on . New Oriental once faced huge pressure to transform, and now it has become popular again with live broadcasts. In 2022, Yu Minhong ranked 3031st in the 2022 " Hurun Global Rich List " with a net worth of 7 billion yuan.
Su Bingtian and Yu Minhong, who seem to have no connection, are related to the Internet infringement case. Regarding this incident, some netizens expressed their support for Su Shen’s rights protection! It is shameful to steal photos from others! Some netizens also expressed that they hoped to resolve this issue earlier, and no one wanted to see such a thing; some netizens also believed that although I don’t hate both parties, the infringing party should be unreasonable and have a follow-up.

On the same day Su Bingtian sued New Oriental again, there were four other lawsuits on the same day that Su Bingtian v. Beijing New Oriental Xuncheng case opened, four other cases with the same cause and Su Bingtian as the plaintiff were held, namely the online tort liability dispute case between Su Bingtian and Beijing Furunsi International Fitness Club Co., Ltd., the online tort liability dispute case between Su Bingtian and Beijing Zhongxi Zhengbao Distance Education Technology Co., Ltd., the online tort liability dispute case between Su Bingtian and Beijing Bigoruixing Sports Development Co., Ltd., and the online tort liability dispute case between Su Bingtian and Beijing All-Neon Offite Fitness Consulting Co., Ltd.

has sued many well-known companies this year! Dewu and Everbright Bank were both defendants
According to incomplete statistics, after Su Bingtian became famous in his battle, he successively received more than 20 commercial endorsements including GAC Trumpchi , Xiaomi , Seven Wolf , Jianlibao , SF , SF , China Merchants Bank , Jindian and other products. It is reported that Su Bingtian's annual endorsement fee for Xiaomi is about 5.2 million yuan.
reporter searched the Judgment Documents website and found that Su Bingtian had sued many well-known companies for portrait rights disputes, including Shijiazhuang Country Garden Real Estate Development Co., Ltd., Shenzhen Tencent Computer Systems Co., Ltd., Changan Ford Automobile Co., Ltd. , Everbright Bank Xiamen Branch and other , with compensation amounts ranging from 3,000 yuan to 205,000 yuan.
In July 2022, the case of online infringement liability dispute (portrait rights dispute) between Su Bingtian and Dewu App affiliate Shanghai Shizhuang Information Technology Co., Ltd. was held, and the case caused heated discussions across the Internet at that time. Before this, Dewu responded that out of his love for Su Bingtian, the operator of Dewu official account editor released "Is Su Bingtian a real Saiyan?" The two kitchens were ecstatic xdm! 》 tweets. In this tweet, the editor used an unauthorized portrait due to work negligence. After discovering the problem, the tweet has been deleted. The company will contact and communicate corresponding compensation, and will strengthen the review of the content of the official account in the future.

was searched on the Guangzhou Internet Court website and found that starting from February this year, there were 20 cases of online infringement liability disputes involving the plaintiff Su Bingtian, in February, 21 cases in March, 10 cases in April, 2 in May, 26 cases in June, 13 cases in July, 11 cases in August, 27 cases in September, 1 case in October, 6 cases in court are waiting for trial, and 6 cases are expected to be trial in November.

Su Bingtian protects his own rights and interests through legal means, which is understandable. But his claim was also rejected. According to the Judgment Document Network, in several civil rulings sued by Su Bingtian, the court held that the use of Su Bingtian's portrait by the article in question was positive publicity, and there was no direct use of Su Bingtian's portrait, name, etc. to promote Su Bingtian's endorsement of his products or brands. The public will not misunderstand this and rejected Su Bingtian's appeal.
What do you think about this?
Comments are welcome.
Editor: Wang Bingzi
Comprehensive: Daily Economic News, Beijing Internet Court Website, Guangzhou Internet Court Website, Beijing Youth Daily, Times Weekly, Sina Weibo and other
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