Tech Planet reported on October 9 that Coconut Tree Group recently launched live streaming to sell goods. Xin Dou data shows that as of October 8, Coconut Tree Group's live broadcast averaged RMB 2,500-5,000, with a total of 560,000 viewers.

2025/05/0720:48:33 finance 1245

Tech Planet October 9th news, recently, Coconut Tree Group started live streaming to sell goods. Xin Dou data shows that as of October 8, Coconut Tree Group's live broadcast averaged RMB 2,500-5,000, with a total of 560,000 viewers.

It is reported that in the recent live broadcast, the style of the Coconut Tree live broadcast room has caused a lot of complaints from netizens. Some netizens said that Coconut Tree Group's marketing "has always been at the forefront of the edge", while others believe that it is still a familiar formula.

. Regarding netizens' evaluation of " edge ball marketing", the relevant person in charge of Coconut Tree responded to the media that the live broadcast was opened because of the product needs, but they are not clear about the netizens' evaluation of the live broadcast room and do not understand the relevant situation for the time being.

It is worth mentioning that on the evening of October 8, two days after the broadcast was suspended, Coconut Tree Group broadcast live at 20 o'clock as preview. Many netizens were waiting early, and more than 50,000 people instantly poured in. But the young ladies had only been dancing for a few minutes and were immediately cut off by the platform. Ten minutes later, they tried to recover, but after five minutes of broadcasting, they were cut off again. This situation also happened repeatedly during the live broadcast of Coconut Tree on October 5.

Daiyancha App shows that Coconut Tree Group Hainan Coconut Milk Beverage Co., Ltd. was established in February 1998. The legal representative is Zhang Wu, with a registered capital of approximately RMB 52.86 million. The business scope includes beverage production, sales and wholesale. Shareholder information shows that the company is jointly held by Hainan Coconut Coconut Industrial Co., Ltd. and Coconut Tree Group Co., Ltd. . Risk information shows that in March 2019 and April 2021, the company was fined 200,000 yuan and 400,000 yuan twice for "obstructing social public order or violating good social customs."

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