Currently, China's market is undergoing a major reshuffle. During this period, a large number of traditional businessmen will be eliminated, and replaced by new opportunities to make money.
. Reasons for traditional businessmen being eliminated
2. Learn to make money that you can’t see
3. Only by making profits with the backend can you make a lot of money
2022 Whether you are a self-employed person, a company, a new individual, an internet celebrity or a blogger, the highest strategy is to survive. Why do you say so? Because 4 million small and micro enterprises were closed in 2021, and 10 million self-employed individuals were cancelled; live streaming companies and Internet celebrities were also facing the crisis of bankruptcy. The reason why this phenomenon occurs in
has nothing to do with masks. The most important thing is that many people are still in the era of making a difference.
But now all industries have overcapacity and supply exceeds demand. It is inevitable to make visible money and go bankrupt.
In this case, you must change your business thinking, divide the visible money, make invisible money, and learn to make back-end profits.
Just like Xiaomi sells mobile phones, but in the embattled mobile phone market, it is difficult to make money by selling mobile phones.
Therefore, Lei Jun changes a way of thinking and takes the mobile phone product as a traffic entrance. After attracting a large number of users and fans, you can make money by relying on the back-end supply chain and services. This is the right direction.
2
Divide the visible money to look at the back-end profits. It is not only suitable for network and technology companies and traditional enterprises, but also for every business blogger, knowledge blogger and new individual entrepreneur.
is just like Fan Deng can earn 5 billion yuan a year by paying for knowledge. On the surface, it is making money by reading clubs and selling courses, but in fact it is making money by relying on back-end entrepreneurial projects.
Because if you sell members and courseware one by one, not to mention the annual income of 5 billion yuan, the annual income of 100 million yuan is a problem.
But if Fan Deng uses his personal brand and packages the reading club into an entrepreneurial project, he can sell the project and make money opportunities.
This not only allows you to charge hundreds of thousands at a time, but also allows each partner and franchisee to help you operate the short video matrix account and help you sell members.
On the contrary, if you only see the surface and want to learn from Fan Deng to sell classes and make money from the C-end when doing reading, it will probably be difficult to succeed.
Just like now, many people see that selling courses makes money, so they join the market to start courses, but very few can really make money.
Because you are doing knowledge payment now, selling virtual courseware is the same as selling material products, and there is also an oversupply. Therefore, as a knowledge blogger, if you want to make money in the future, you also need to make money by the backend.
3
When I hear that I make profits from the backend, some people may say that I am not Fan Deng, and I have no fame and influence. How can I package projects and sell them to make money?
actually relies on the back-end to make profits. It can not only learn from Lei Jun’s model and Fan Deng’s thinking, but also use the method of driving back-end to make profits.
For example, you are operating short videos and city accounts for physical stores. At this time, you can launch a series of online courses.
But this purpose is not to make money by selling courses, but to first use 1 yuan courses, 199 or 399 courses to attract precise users.
Then when your potential users understand your professionalism and strength at the lowest cost, they will naturally find you to operate and incubate projects.
You can make money by incubating the project, and charge tens of thousands or hundreds of thousands of dollars at a time + 10%-30% dividends.
including this model that I use for knowledge payment. Many people think that I am selling courses to monetize. Don’t you know that I not only have back-end consulting services to make profits, but also create a business closed loop that suits me.
Because if you rely solely on selling courses to cash out, it is actually the same as selling cabbage. If you sell one less, it will have nothing to do with you after the fans buy your course.
But if you have back-end services or you import fans who have followed you and purchased your online courses into your personal account, you can develop a series of courses according to the needs of your fans, or you can consult, sell community, sell services, and sell entrepreneurial opportunities.
is equivalent to the business that was once a lifetime, but now it is a business that is once a lifetime.
Whether you are a knowledge blogger or a traditional business, you can learn from this money-making model.
If you also want to pay for knowledge, and you also want to sell courses, consulting, services, and make money opportunities based on the backend to make profits, but you don’t know how to design this business model. You can click on the column below to learn, and I will explain it one by one in the column!
