In order to effectively improve the financial literacy of the public, effectively prevent and resolve financial risks, create a clear and clear financial network environment, allow the people to better share the fruits of financial reform and development, and effectively improve the sense of responsibility and risk of financial consumers, in the context of the epidemic prevention and control situation since September, the Dalian Branch of the Bank of China actively explores "non-contact" publicity methods, moves the main propaganda base from offline to online, and solidly carry out the "Financial Knowledge Popularization Month, Financial Knowledge Enters Ten Thousands of Homes, Striving to Be a Rational Investor, and Striving to Be a Good Financial Netizen" publicity activities, and strive to achieve "non-stop" publicity activities and "non-closing" financial services.
It is understood that in order to effectively carry out publicity and education activities and widely understand customers' financial knowledge needs, the Dalian Branch of Bank of China has formulated a special activity plan in light of the current epidemic prevention and control policy requirements, and carried out diverse and diverse financial knowledge publicity and education activities for different groups.
is based on the "main position" and creates a propaganda atmosphere. During the publicity activities, the bank placed propaganda posters in 99 outlets under its jurisdiction, and used the LED display screen to scroll the publicity slogans such as "Improve the public's financial literacy, promote the health of national finance, build a clear and clean cyberspace, and cultivate a good financial ecology", to give full play to the bank's advantages of multi-point and wide-ranging, and create a strong publicity atmosphere.
is "fullly spread out" online, and work together to make efforts to
. The bank promptly investigates and understands new tricks of epidemic-related fraud, closely focusing on new fraud methods such as flow investigation and investigation, nucleic acid testing , and home isolation and shopping groceries. It reminds consumers to pay attention to epidemic prevention and while being vigilant, it also opens a "consumer protection" column through the WeChat official account of the Dalian Branch of Bank of China to actively carry out online knowledge publicity to help protect consumers' property safety. Taking advantage of online publicity advantages such as WeChat groups and Moments, employees of various institutions under their jurisdiction are required to promote the "Financial Knowledge Popularization Month" in Moments or WeChat groups, forward propaganda materials and various case stories, increase the audience, and continuously expand the breadth and depth of the activities.
It is understood that the bank is actively preparing offline financial knowledge education activities. After the epidemic is stable and normal production and living order is restored, it will continue to promote the full grid coverage of "online + offline" financial publicity. The relevant person in charge of the bank said that in the next step, the bank will continue to summarize experience, continue to create and explore distinctive and effective publicity activities, steadily promote financial knowledge publicity and popularization activities, enhance consumers' awareness of financial risk prevention, further optimize the financial environment, build a solid "firewall" of financial security, and truly implement education and publicity work to meet the actual needs of the people.
(edited by luoqi)
