In recent years, with the rapid development of technologies such as cloud computing , big data, artificial intelligence , 5G, digital economy has become an important engine to lead economic and social changes and promote the high-quality development of my country's economy , and play an increasingly important role in releasing consumption vitality, promoting consumption upgrades, and innovating consumption models.
At present, China Unicom is focusing on the digital economy and making comprehensive efforts, taking "big connections, big computing, big data, big applications, and big security" as its main responsibilities and main business, realizing all-round transformation and upgrading of development momentum, paths and methods, opening up new development space and integrating into a new development pattern.
With the increasing richness of digital life scenarios, multiple types of rights and interests services have become a necessity for the public's life. How to use high-quality rights services to enable users to have more sense of gain, happiness and surprise in their digital life? China Unicom integrates unique and owned resources and external resources to meet consumers' diverse and personalized rights and interests through differentiated service rights and interests; fully utilizes the advantages of massive data and rich application scenarios, deeply taps the potential of key market segments, and creates a full-scene equity ecosystem; there are also exclusive welfare activities for the start of school season and holidays, protecting the unlocking of "love".
The new era of digital life has arrived, and differentiated equity services have become more "out of the circle"
China Unicom insists on publishing the "equity operation" from user life scenarios, from large traffic to popular e-commerce, video platforms and other Internet applications, gradually extending to more fields of equity services, becoming one of the first choices for equity users. Under the fierce market competition, how can China Unicom "extravail" its equity services? Practice has proved that innovation in differentiated equity services is the key. China Unicom continues to provide high-quality and diverse equity content by integrating rich own resources and combining external high-quality resources to meet users' personalized and distinctive needs.
As a key equity product with differentiated layout, China Unicom PLUS member users can experience the mainstream video platform membership monthly, and exchange exclusive services every month, covering various discounts and privileges for eating, drinking and having fun, choosing at will, switching freely, and realizing more refined and more humane rights and interests. At the same time, China Unicom PLUS users can also enjoy exclusive 5G applications: video ringtone DIY, AI voice assistant online 24 hours a day, intelligently answer various incoming calls, 5G Wo Video member panoramic experience VR, unlocking new 5G+VR live broadcast and new gameplay, exclusive network disk with intelligent cloud storage functions and other special applications, allowing every user to fully enjoy the wonderful 5G and experience the new life of the digital era of smart interconnection. There is also a Unicom PLUS membership annual card different version product for users across the network. Users who order can enjoy discounts to purchase three core rights such as Unicom exclusive, popular Internet rights, and member activities. Recently, the PLUS membership page has been fully renewed, and a new quality joint life rights section has been added, which brings a new membership experience through a new operation experience, a new page image and more comprehensive rights recommendation.
Create a full-scene equity ecosystem, Unicom's equity services protect love
China Unicom focuses on user needs, focuses on key markets and segmented groups, create a full-scene equity ecosystem, expands operational boundaries, enriches equity categories, and provides users with more convenient full-eco-equity services.
is aimed at the personal market and has made a major impact on creating Wo Assistant Calling Business Card, Wo Music 5G Video Business Card, AI Secretary and other own resources, and jointly provide high-quality rights and interests with external partners: in terms of "entertainment", China Unicom and life entertainment partners such as NetEase Cloud Music , Himalaya and other life entertainment partners have launched value-added services such as member low-price exchange; in "life", China Unicom has joined hands with its cooperative brands Meituan Takeout and Ele.me to provide users with exclusive discount red envelopes and many well-known catering vouchers.
is aimed at the family market, China Unicom has created a smart home business system, combining family education , home office, family health, scenario-based broadband and other key scenarios, and provides corresponding rights and interests gift packages for different broadband scenarios such as teachers, students, offices, and anchors, creating new digital work and life experiences for more families.
Love is everywhere, and China Unicom's rights and interests are protected.
The golden autumn October is full of surprises, and the rights and benefits of the school season and holidays are endless.
% enthusiasm creates a great deal of service. China Unicom adheres to the original intention of serving the people, gives full play to the responsibility of central enterprises, continues to fulfill the responsibilities of central enterprises, and wholeheartedly provides high-quality rights and interests services to users.
In the golden autumn September, campus users thoughtfully prepared a "school gift package" for the start of school season. In the youth zone of China Unicom APP, student users can receive free teenagers' rights and interests including iBailian school opening equipment vouchers, Tencent Classroom learning card and other youth rights and interests, and can purchase popular Internet member rights at exclusive discount prices. In addition, users can also receive interesting rights and interests related to digital life in the youth zone, such as the rights of private assistant AI secretary, and provide visual digital assistant to receive calls; 5G video business cards help users to effectively reveal their identities before the call, the "new way to play" of digital collections, and a new exclusive collection of video business cards to further realize users' freer social interaction.
In addition, during the holidays, China Unicom's "Special Offer 7-day Rights Package" product continues to carry out marketing activities, allowing users to experience worry-free traffic during the holidays, and enjoy more enjoyable exclusive discounts when ordering and watching. Multiple equity benefits discounts, don’t miss them during the National Day “Golden Week”.
In the future, with the further penetration of digital life, China Unicom will further enrich the rights and interests scenarios, explore and develop various new business forms and forms, cooperate in depth with partners, enrich and integrate products, jointly build a multi-dimensional rights and interests ecosystem, provide users with more complete and good rights and interests experience, meet users' expectations for a "beautiful digital life", and provide more considerate, smooth and heartwarming high-quality services.
