On February 16 last year, Huang Guangyu, the former richest man and the actual controller of Gome, who had attracted much attention, was officially released. After
was released from prison, Huang Guangyu was also full of confidence. He wanted to take back everything that had lost, so said to the executives, "Strive to use the next 18 months to restore Gome to its original status." Market position. "
Now 18 months have passed, how has this flag been accomplished?
Let’s talk about the capital market first. In the past year and a half since Huang Guangyu was released from prison, Gome has plummeted by nearly 89%. Now its market value is only HK$10.359 billion. Compared with the high point 18 months ago, the market value has lost About 80 billion Hong Kong dollars, calculated, 160 million evaporate every day.
The 2021 financial report shows that Gome achieved revenue of 46.484 billion yuan, a year-on-year increase of 5.36%. The net loss attributable to the parent company was as high as 4.402 billion yuan. The performance has not improved, and it continues to suffer huge losses.
From a specific business point of view, Huang Guangyu wants to focus on e-commerce and renamed Gome APP " really happy ", hoping to reap the dividends of the Z era with the positioning of social interest e-commerce.
But the "really happy" results are not happy. Nowadays, there are frequent reports of poor business, resignation of senior executives, large-scale layoffs, and unpaid wages of employees.
As for Huang Guangyu's other two cards, such as "Zheshangzhe", which competes with "Pinduoduo", and "Decorator", which enters the home decoration market with the intention of "recreating the country's beauty", they have not made any noise at all. It seems that Die silently.
It can be said that in the 18 months since Huang Guangyu came back, although he has been working hard, tossing, and constantly trial and error, he has not actually brought any improvement to Gome, but has made Gome worse and worse.
What’s more interesting is that Huang Guangyu seems to have recognized the reality now, and he doesn’t seem to want to work hard anymore, but has chosen to lie down.
Why do you say that? Let’s look at a few sets of data and you’ll probably understand.
1. On December 22, 2021, Huang Guangyu reduced his holdings of 10 million shares of Gome and cashed out HK$6.7 million.
2. On January 24, 2022, Huang Guangyu and his wife Dujuan each reduced their holdings of 30 million shares of Gome, cashing out a total of HK$40 million.
3. On April 1, 2022, Huang Guangyu reduced his holdings of 400 million Gome retail stocks and cashed out 220 million Hong Kong dollars.
In just half a year, Huang Guangyu cashed out 260 million Hong Kong dollars. When all the actual controllers choose to cash out, you will I understand the meaning behind this.
Of course, Huang Guangyu himself did not admit that he had given up on Gome. For example, he wanted to enter the Yuanverse, and said that he would create a new profit model and create a full retail scenario of O2O electrical appliances and consumer electronics by strengthening technological empowerment. Omni-channel providers and more.
But I have to say that times have changed. For an "old man" who has spent ten years in prison, the outside world is very fierce. The new era has new fighting methods and new arenas, which may not be able to make him An "old king" rises again.
