Jining Municipal Market Supervision Bureau insists on taking brand building as the starting point, accelerating the process of brand high-end, and comprehensively helping enterprises to climb up and advance. At the China Brand Day Shandong Province theme event on July 13, the list of high-end brand cultivation enterprises in our province was released on the spot. A total of 33 enterprises in our city were selected, a record high number. Among them, there are 24 manufacturing companies, 22 of which will climb the list in 2022, accounting for 91.7%; there are 9 service industry companies, ranking third in the province in number, exceeding the total number of companies selected in previous years.
Adhere to "overall coordination" and strengthen policy supply. Establish a "quality co-governance" pattern, establish a quality brand work discussion and coordination body , and establish a joint meeting system; give full play to the role of the assessment and evaluation baton, and make brand work an important part of the city's evaluation of the quality work of county-level governments; promote the introduction of the "About "Implementation Opinions on Strengthening Brand Building, Joint Construction and Sharing of "Good Products Shandong" to Promote High-Quality Development", carried out top-level design for brand building, and strived for more than 10 million yuan in financial funds to fund and encourage brand work.
insists on "quality as the bone" and strengthens basic support. Taking quality as the core competitiveness of the brand, focusing on "231" advanced manufacturing industry, agriculture, service industry and other key industries and fields, we will continue to implement quality improvement actions to create new competitive advantages for the Jining brand through quality improvement; innovatively carry out " The "Quality Inspection, One Enterprise, One Policy" activity conducted one-on-one pulse checks for 15 high-quality enterprises, formed 1,382 diagnostic records, summarized 275 characteristic practices for the enterprises, and put forward 446 suggestions for improvement.
adheres to "co-construction first" and strengthens the cultivation of models. Give full play to the main role of corporate brand building and encourage companies to improve their brand management systems; actively use opportunities such as "Brand Day" and "Quality Month" to promote Jining's urban quality spirit of "Advocating Morality and Trustworthiness, Quality Jining". Up to now, our city has won 2 China Quality Awards and Nomination Awards, and 12 Shandong Province Governor Quality Awards and Nomination Awards; 17 brands have been selected into the first batch of " Good Products Shandong " regional public brands.
In the next step, the Municipal Market Supervision Bureau will further implement the strategy of strengthening the city with quality and branding, jointly build and share "Good Shandong", and accelerate the process of high-end branding in our city. For enterprises listed on the provincial high-end brand cultivation list, comprehensively strengthen quality management, increase policy support, guide enterprises to establish brand development awareness, enhance endogenous motivation for quality brand improvement, and create and cultivate a group of high-quality, high-efficiency, high-integrity , corporate brands with high reputation, contribute market supervision power to promote the construction of a strong manufacturing city and help enterprises to climb.
