On July 14, the 10th China Shoe Capital Footwear Purchasing Festival opened in Lucheng . More than 3,000 merchants came from all over the country to seek cooperation opportunities.
In order to welcome the peak sales season in July and August, Lucheng shoe companies have already been working hard, relying on the advantages of the shoe leather industry base and strong merchant resources to prepare a feast for merchants from all over the world. The main venue of this purchasing festival is Wenzhou Jiayun International Hotel, with an exhibition area of 15,000 square meters. The sub-venues are centered on the Fengmen International E-commerce Festival of Shoe Capital Phase III, linking Shoe Capital Phase I, Shoe Capital Phase II, and Shoe Capital Phase II. The fourth phase of the new second-generation urban science and technology park, the metropolitan women's shoe intelligent manufacturing base and other footwear industry resources jointly participated, attracting more than 200 high-quality shoe companies to participate in the exhibition. At the Purchasing Festival, original designer models, market hot models, popular anchor models and other diverse styles were all unveiled, allowing national purchasers and professional buyers to fully understand industry trends and the application of fashion elements in Lucheng.
Comprehensive categories, diverse styles and diverse styles are the significant advantages of Lucheng's shoemaking industry. At this Shopping Festival, major manufacturers are vying to innovate in materials. Innovative shoe materials such as foam materials and thermoplastic elastomer rubber have been put on exhibition stands and have become the flagship products of many brands. In terms of craftsmanship, fancy splicing products of different shoe materials such as leather and suede have suddenly emerged, surpassing the traditional leather shoemaking that has long been the number one purchase. Subtle fashion elements are used to increase the overall added value of shoes, showing the infinite potential of fashion. possible. Where can I find good sources of
? In the Procurement Festival, strength speaks for itself. At the procurement site, buyers can not only feel the autumn and winter fashion trends for the first time, taste popular design applications, but also place orders on the spot and get first-hand ready goods at the stall. Through the Purchasing Festival, shoe companies not only received a large number of return orders from old customers, but also won the favor of new buyers. Wenzhou Qiaoli Noble Shoes Co., Ltd., which has participated in the exhibition for four consecutive years, is a representative of shoe companies that thrives on the fertile soil of Lucheng. “In an era where diversity is increasingly advocated, it has long been difficult to work alone,” company leader Jin Shijuan told reporters. “Thanks to the government for providing such a good platform, which allowed me to realize my dream of making shoes. I hope to take advantage of it.” With the incubation of the platform, our brand can continue to spread across the country and even the world. This year we plan to achieve an annual order volume of 2.7 million pairs. "
From OEM to flexible intelligent manufacturing, from behind-the-scenes OEM to front-end famous enterprise, Lucheng is not alone. Several shoe companies have embarked on a new path of transformation and upgrading. The direct result of the upgrade is that the value of orders has increased steadily. In previous Purchasing Festivals, Wenzhou Juyan Shoes Co., Ltd.'s order volume doubled. This year, it reached an order of 20,000 pairs within just two hours of the opening of the Purchasing Festival. Zhang Erhu, the company's development director, told reporters that in the marketing process of product homogeneity, companies have also shifted from focusing on the company itself to focusing on consumers. “Now that we participate in the Purchasing Festival, we no longer simply want to attract a few customers. What we hope even more is that we can use the Purchasing Festival as a platform every year to listen to the voice of the industry, feel the pulse of the industry, and grasp the development trends of the industry in the coming year. For example, the thick-soled boots we brought this year have changed from the previous heavy ones and are made of foam sole material. They are as light as sports shoes and are very popular among customers," said Zhang Erhu.
buyer Wang Yucai summarized his research and judgment on the development trend of the shoe industry with the words "capacity branding", "marketing fragmentation" and "supply personalization". Wang Yucai said: "In recent years, Lucheng's shoe styles have become more and more sophisticated and fashionable, and the market has responded well, so Wenzhou has become our first choice for product selection. I come to every purchasing festival and have met many business partners here. , coming here is like doing business with your own family. The shoes picked up from Wenzhou are very popular in the market. This year, we plan to take away 40,000 pairs of shoes here. "
"Internet+"——One plus. The number has given traditional shoe companies the urge to take off on the Internet. Many shoe companies have also moved live broadcast rooms into their own display areas, launching new products online and offline simultaneously, providing the most timely supply information to buyers across the country.
Whether it is economic recovery, the rise of national brands, or production capacity relief, many development issues can be found in the procurement festival.Lucheng, the hinterland of Wenzhou, the "Millennium Commercial Port", and Wenzhou Shoes, the carrier of Wenzhou's business spirit, both play the role of witness, experiencer, and leader in the leap-forward development of China's shoe industry. After years of accumulation and growth, the China Shoe Capital Footwear Purchasing Festival has become a professional exhibition that benchmarks the industry and provides insights into new development trends. It takes advanced industrial layout and high-quality strategic vision as its head, and its competitive advantages and policy support as its wheels. With the rapid transformation and development of Lucheng’s traditional industries. Since the first exhibition in 2019, Lucheng has held 9 consecutive footwear purchasing festivals, attracting more than 1,300 local companies (times) to participate in the exhibition, nearly 200,000 visitors from across the country, and about 55 million pairs of orders transacted on site, with a transaction value of nearly 5.5 billion yuan.
"The good expectations of shoe company operators for future development are the foundation for the economic resilience of Lucheng's traditional industries." The relevant person in charge of the District Commerce Bureau said that in the future, Lucheng will continue to strive to create a never-ending fashion and cultural trend exhibition, The landmark of release, ordering and purchasing festival shows a higher future to the shoemaking industry with an all-inclusive, integrated and innovative attitude.
layout Yao Wen
editor-in-chief Wu Mengmeng
review Cai Zhijian
producer Zheng Ke
director production Jin Mingyue
[Source: Lucheng News Network_Lucheng News]
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