From July 19th to July 21st, the "Talk about Catering and Helping Recovery" roundtable dialogue jointly launched by Douyin Life Service and Red Meal Network will be held on Douyin Life Service Merchant Assistant Douyin Account and Red Food Network The video account of Dining Network will be broadcast simultaneously. This roundtable forum is divided into three sessions. From the perspective of panoramic interpretation of the catering industry, sharing of practical cases, platform service methodology and other specific perspectives, we will share with you the methods and gains of online and offline operations to help the catering industry recover.
Big names gathered to help catering businesses open up the entire process of online operations
A total of 18 guests were invited to the Douyin Life Service, including Chairman of the Fashion and Leisure Committee of the World Chinese Catering Industry FederationHuang Geng, Deputy Director of Guangzhou Restaurant Group Chairman and General Manager Zhao Liping, Shishang Guowei Group Chairman Yin Jiangbo, Xiabu Group Founder and Chairman He Guangqi, Wooden House BBQ founder Sui Zhengjun, Xinliangji CEO & New Spicy Road founder Li Jian, 11 leading catering brand representatives including Zhang Tianyi, founder of Baman Hunan Rice Noodles, Liu Zhi, founder of Dalongyi Hotpot, Song Qi, founder of Meet Xiaomian, Fan Ning, co-founder of Red Food Network, and Feng Chun, customer operations director of Xuji Seafood , Wang Cen, chairman of B Capital and founder of Consumer King Accelerator, Xiao Ma Song, founder of Xiao Ma Song Strategic Marketing Consulting Company, Chen Huiling, founder of Fu Tai Heng Da, and Xiao Ming Chou, the head of Douyin Life Service Live Broadcasting, etc. Representative celebrities include Wang Dinghui, head of Douyin Life Service Marketing Center, Luo Liang, head of Douyin Life Service North China Business Center, and Ni Boya, director of Douyin Life Service Catering Industry Operations, 3 representatives of Douyin life service platform .
Judging from the guests invited to this forum, they include professional investors, top planning experts, founders of leading catering brands, official representatives of Douyin Life Service, representatives of service providers and leading live broadcast experts, covering the online operations of catering merchants All aspects of the whole process will be discussed in depth around catering operations, providing suggestions for catering companies' business ideas in the new era, and helping companies open up the "two channels of appointment and supervision" for online operations.
In fact, the exploration and layout of online operations has become an important part of the overall operations of many leading catering companies. In the face of a changing environment, online operations and offline operations can effectively achieve risk hedging and operational complementarity. Online operations are also becoming a new growth point for more and more catering businesses.
Take Xuji Seafood as an example. In 2021, Xuji Seafood settled in Douyin Life Service to carry out live streaming, with the highest single-day turnover reaching 3.21 million. The online business layout of CouCou Hotpot has also been carried out very early. Through cooperation with Internet celebrity live broadcast experts, 40,000 CouCou Hotpot coupons were sold out within 5 seconds of being put on the shelves. Since April this year, Coucou Hotpot has launched an online group-buying business for hotpot and milk tea during the epidemic in Shanghai. Business has been booming and orders are hard to come by. In May, its online revenue exceeded 10 million yuan.
Online and offline dual home venues have become a trend. How should catering businesses respond
According to the "Research Report on Catering Enterprises under the Background of the Epidemic in 2022" recently released by the Red Meal Brand Research Institute, catering enterprises are operating in dire straits under special circumstances and cost expenditures remain high. At the same time, the difficulty of increasing revenue continues to increase. Many catering companies have to be proactive and seek change, which has objectively brought about a new round of adjustment and upgrading of the industry. In particular, online operations may become the new "home field" of the catering industry, and the trend of online and offline dual home venues has become increasingly obvious. .
At the same time, the new generation, the new middle class, and small-town youth are becoming the leaders of the new consumer market. They have the characteristics of a large population base, great potential, and strong consumption power, and are accompanied by positive factors such as rising income and career development. , this group has new consumption preferences, such as searching for store grass planting information before consumption, using short video platforms to search and obtain information, etc.
Based on the above trends, this forum will focus on the three major themes of "discussion on catering industry trends and sharing of online business status quo", "catering growth strategies and online business methods", and "recovery and development of the catering industry in the new era". Help catering companies interpret new opportunities for online development.
Catering Operation Guide will be released soon, using data reports to empower merchants
After more than 40 years of development, the catering industry has gone from the 1.0 era of purely offline relying on word of mouth, site selection, and shouting to gain customers, to online operation evaluation and rankings , advertising traffic intelligence 2.0 era, and then the post-intelligence 3.0 era with the rise of content platforms. How to carry out effective online business layout and enhance customers' sense of experience, interest and consumption willingness may become an important factor in driving a new round of development of the catering industry in the new era. Recently, the "2022 Douyin Life Service Catering Operation Guide" jointly written by Douyin Life Service and Red Food Network will be released soon.
This guide will explain in detail the new trends in online operations in the catering industry, as well as the techniques and methods for catering merchants to integrate online and offline operations, especially for online self-operation, team building, external cooperation, etc. that catering merchants are more concerned about. Many issues such as expert selection and service provider operation were analyzed in detail, and a "capability model" for online operations was constructed for catering merchants, so that merchants can "check in" and choose the model and method that suits them, which is more convenient , effectively build your own online business system.
This "Talk about Catering and Helping Recovery" roundtable forum grasps the many hidden pains of catering companies in the current environment, gets close to catering brands, talks with catering people, empowers catering enterprises, helps the catering industry upgrade and transform, and explore recovery New opportunities. Welcome everyone to lock in the Douyin Life Service Merchant Assistant Douyin account and the Red Meal Network video account from 20:00-21:30 on July 19th to July 21st, interact with guests, and talk about food and beverages.
