Yesterday evening, Ausnutria Dairy issued a profit warning stating that it is expected to achieve revenue of approximately 3.35 billion to 3.5 billion yuan in the first half of 2022, a year-on-year decrease of 18% to 21.6%; the profit attributable to the company’s equity holders is approximately 95 million yuan. to 160 million yuan, a year-on-year decrease of 73.1% to 84%. Among them, the revenue from its own milk powder business decreased by 42.5% to 47.4% year-on-year, and its own goat milk powder decreased by 0.5% to 6.4% year-on-year.
Ausnutria Dairy stated that the Group’s own milk powder has been recording rapid growth since its establishment, with a compound annual growth rate of 34.1% in the past five years. Among them, the compound annual growth rate of Haipu Nokai 1897 business unit in the past five years has been more than 34.1%. 61.7%.
Due to the declining birth rate in mainland China and the implementation of strict epidemic prevention measures in some areas, the infant formula milk powder industry will face unprecedented challenges in the first half of 2022. According to AC Nielsen data, the overall industry sales level fell by 4.4% year-on-year from January to April 2022, and the sales volume fell by 6.2% year-on-year. The overall industry market demand is at a declining level.
In order to provide consumers with fresher and higher-quality products, reduce inventory pressure on distribution channels, and ensure the long-term healthy development and competitiveness of the Group's core products, the Group has proactively invested in Haipu, its core milk powder brand, since the end of 2021. Noka 1897 has made a series of sales strategy adjustments. As part of the adjustment process, the Group further streamlined its channels and implemented stricter control over the overall inventory levels of distribution channels by slowing down the distribution of its own milk powder to distributors. The Group's above-mentioned proactive measures, combined with macro-environmental factors, resulted in the Group's sales decreasing by no less than 18.0% during the review period.
Although the sales figures reported in the financial statements have declined, the actual terminal sales of Hypnokai 1897 are still developing healthily, and the market share continues to increase. Thanks to its high-quality product quality and successful brand building over the past many years, according to AC Nielsen data, as of April 30, 2022, Hypnochem 1897's market share increased by 0.5 percentage points year-on-year.
This article comes from Food Industry Toutiao. For more original information, please download the "Food Industry Toutiao" APP!
