. One is that Moutai has always been to create good wine that people can afford. Don’t believe it or not, Moutai is the positioning. Second, if there are fewer people drinking, of course, it must be price reduction and promotion, which is also a market behavior.
As for the second point, we won’t say much, Dong Baozhen and others have talked enough. It is the continued appreciation in the past that many people buy wine from the perspective of investment.
Wine is not fried. When these people find that the price is no longer rising, people will start selling, the price begins to drop, and the more people sell, the more people will sell. When -day volume of chips hit the market, it is what you see, various stocks holdings of group stocks and funds will be smashed in turn.
We have always said that many stocks have been under a lot of bearishness because they intervened early, and many funds still have profit margins, which can be smashed. The same is true for wine. Everyone knows that the manufacturing cost of Moutai is very low, and the gap between the official selling price and market price is also very large, so there is some theoretical space for killing.
In fact, we can infer that Moutai will not have problems such as unsalable sales or price reduction. Another reason for this impact is that Moutai produces relatively small amount of alcohol every year.
There is a common rule in the market, that is, things are rare and valuable. Under Moutai's production strategy, Moutai will also be in a state of supply and demand. In this case, Moutai's price reduction will naturally not be very prominent. Instead, it will reflect the particularity of Moutai, which has few alternative products in the market. Therefore, those wine lovers who prefer Moutai will not choose other liquor instead when they find it difficult to buy Moutai.
It can be seen that there is no need to worry about Moutai’s selling price, because Moutai’s own influence determines that Moutai’s value will not decrease.
Behind Moutai is fragility, how can Moutai fight against fragility?
increases the supply, and Moutai’s 31,000 tons of quota can be technically adjusted and amplified, increasing Moutai’s annual supply quota. This move can theoretically reduce the price, but this is a systematic project and will face: How can Moutai’s discourse logic of “limited supply” be self-consistent? How to allocate quotas under the rising price trend? How to divert the channel structure...
If Moutai increases its supply, the above problems will occur in a short period of time. This requires a courageous, industry-aware and rules-based executive team to deal with it. Moutai's new portfolio executive team still lacks experience in system response in this area.
