On October 25, Belt and Road Initiative to create wealth together - "City Partners" Strategy Press Conference of Sofia Cabinet Thousand Cities and Ten Thousand Shops ended successfully in Guangzhou. The highly-watched "urban partner" model of Sofia Cabinets, Thousand Cities and Tens of Ten Thousands of Stores, has debuted heavily under the witness of many customization industry leaders and dozens of media, becoming a grand event that has caused a sensation in the industry.
From being the first in China's custom wardrobe industry 21 years ago, defining a new highland in China's wardrobe industry, to the release of the entire customization strategy last year, and the formulation of the entire customization standards for the entire company are fully developed. Sofia is accelerating its layout in the entire track. At the same time, in the cabinet industry full of more imagination space, Sofia launched the horn of wealth creation again by innovating the construction of terminal channels. released the "city partner" model of Sofia cabinets, thousands of cities and tens of thousands of stores, , unlocking a new path to performance growth. As soon as it was launched, it aroused strong attention and heated discussions in the industry.
This time, Sofia Cabinets took the lead in seizing the entire track and launched a new cabinet business model. What is the excellence? What are the thoughts behind the "urban partner" strategy of thousands of cities and tens of thousands of stores? What kind of far-reaching impact will this initiative have on the development of the industry?
debuted and peaked at
Sophia's strength and confidence
Where did Sophia's cabinetry come from?
As the cabinet industry faces a critical period of transformation from high-speed development to high-quality development, under consumption trends and market demand, "the general trend of customization for the whole company" has become an industry consensus. Customized cabinets with important roles have gradually bid farewell to the era of single products and usher in a new industry track for the whole company. As the main material, once the cabinet category becomes stronger, it will surely become a key piece for leading companies to reach their revenue peak again.
In the strategic opportunity period of industrial integration development, the entire custom-made leading company Sofia, spent more than 8 years polishing to create an integrated whole kitchen solution for that is more suitable for Chinese people. It launched Sofia Cabinets and took the lead in integrating core category cabinets into the entire customized system, leading the leapfrog upgrade from single-item cabinets to the entire cabinets. welcomes the "new awakening era" of cabinet categories , and accelerates its move to a billion-level market.
Based on agile insight into consumer trends and market changes, as well as the inevitable demand for high-quality development of enterprises, Sofia Cabinets came into being and became the key engine of Sofia's entire customization strategy. The launch of Sofia Cabinets was not a whim, but it was full of determination and courage.
At the market level, cabinets are the core entrance for the renovation and decoration of unfinished and existing houses, and are the key to winning the battle against the customization of the entire house in the era of existing houses. With the continuous release of the demand for existing houses, Sofia Cabinets will surely usher in a better development trend and development space; In terms of corporate development, , since Sofia officially launched the entire customization strategy in early 2022, cabinets are the core category of the entire customization ecosystem, and are an important part that Sofia's entire strategy cannot give up; In terms of consumption trends, the development model of single-category cabinets can no longer meet the new consumption needs. At present, consumers urgently need one-stop overall solutions. Sofia Cabinet Integrated R&D and integrated design can better meet the needs of consumers' integrated space and aesthetics.
However, as major companies compete to enter the cabinet, the competition in the industry has entered a fierce stage. Sofia Cabinet has been entering the market at this time. What are the considerations? Faced with the relatively mature cabinet industry, where is the opportunity for Sofia cabinets, and how will it turn " inverter " into "power"?
"Sofia cabinets are not the concept of 0 to 1, but represent the evolution from 1 to 1.1!" In Sofia's view, cabinets are not unfamiliar categories. Since introducing the top three cabinets in Europe from France in 2014, Sofia has substantially entered the cabinet industry. Therefore, Sofia Cabinet has accumulated over the past nine years in team building, channel development, store construction, product services, supply chain, production and research and development. Sofia Cabinet is fully confident that it can achieve accumulating strength and gaining a chance to seize the victory.
Sofia Cabinets are subverted when they take action, and they are born and upgraded in dimension. Behind it is the leading benefits and leading advantages of the industry leaders. First of all, Sofia's huge consumer group, especially the mid-to-high-end consumer group, can bring more cabinet consumption demand under the promotion of the entire customized model; secondly, Sofia's cabinet marketing and R&D team has years of industry experience and advanced concepts, which can lay a solid foundation for its high-quality development; in addition, as a group's priority strategic project, Sofia Cabinets gathers various advantageous resources of Sofia Group and enjoys the advantages of Sofia's production intelligent manufacturing, process technology, informatization, brand influence and other advantages of Sofia's industry, and creates an ecological pattern with coexistence of multiple strong categories. It can be seen that Sofia's specialized gene has always adhered to can be continued and sublimated in the entire cabinet track.
Based on this, Sofia Cabinets said that they have confidence and confidence to become the first echelon of the cabinet industry in three years, become the core category of Sofia Group's growth in the next five years, realize the development vision of integrated development and fission growth, lead the industry toward the era of high-quality, high-quality and high-growth entire cabinets, and promote the leapfrog development of China's customized home ecology.
takes action and subverts
"City Partner" mode
How to give the best solution for profit?
On October 25, with the official debut of the Sofia Cabinet brand, it also revealed the "urban partner" cooperation model of with low investment, light assets and fast return , as well as the multiple paths of Sofia Cabinet empowering and helping urban partners.
According to reports, Sofia Cabinet "City Partner" model is initiated by Sofia Group. Within the business scope of Sofia's existing dealers, it provides industry elites who are aspiring to operate the Sofia brand and small and medium-sized decoration companies in various cities with light assets and fast returns. It is also an opportunity to integrate the entire customized product, and shares with Sofia dealers the most advanced cooperation models, investment opportunities, and business models in the industry with the strong empowerment and brand influence of Sofia's headquarters.
So, what is the new "urban partner" model of Sofia Cabinet Thousand Cities and Ten Thousand Stores? How is it different from traditional distributors?
First of all, in terms of the responsibilities and power relationship between the headquarters, dealers and partners, the city partners are recruited by Sofia headquarters, and signed a cooperation agreement with the partners to assist the partners in building the store until they are implemented, empowering the partners' daily operations, and at the same time supervising and managing the daily operations of dealers and partners; secondly, the dealers need to effectively plan and guide the partners' opening of stores, and provide assistance to the city partner's operations, and have the agency rights of local partners to operate the market; in addition, the city partners are responsible for opening stores in the local market, and have the exclusive and heavy rights in the industry, such as the operation and sales rights of the eight major spaces of Sofia's products in the local market, truly realizing the integration of the entire customized one-stop product.
can be seen that the differences and superiority of the "urban partners" model of Sofia Cabinet Thousand Cities and Ten Thousand Stores are prominent and distinctive. By promoting the operation model of enterprises, dealers and urban partners to create a win-win situation, the cooperation and enthusiasm of the three parties can be activated, the implementation of more new cooperation models can be promoted, and the space for upward revenue and enterprise development can be further opened up.
In addition to having the right to operate and sell all categories of Sofia products in the local market, city partners can also enjoy high subsidies and empowerment for headquarters construction, with decoration subsidies up to 1,000 yuan/㎡, and enjoy multi-dimensional empowerment support such as active marketing, training, e-commerce, and carrying bags in the headquarters that is consistent with dealers; in addition, city partners can also obtain Sofia dealers' hands-on guidance in performance, team, and operations, relying on Sofia's 45 million customer base nationwide to achieve comprehensive benefits from brand reputation and traffic assets.
In addition, in terms of the cooperation model, based on the wishes and strength of the city partners, Sofia Cabinet City Partner Strategy has also humanized three models to choose from -
A model, the city partners are responsible for sales, design, installation and after-sales, and the dealers are responsible for warehousing and delivery;
B model, the city partners are only responsible for sales, and the design, warehousing, delivery, installation and after-sales are all hosted by the dealers;
C model, the city partners are responsible for sales and design, and the others are responsible by the dealers. This division of labor model can not only greatly reduce the investment and construction costs of urban partners, but also give full play to the strong after-sales service advantages of Sofia dealers. The positive cycle effect formed by the three major models of
can better improve the density and sustainability of headquarters, dealers and city partners, and achieve win-win results for the three parties.
is different from the operating model of the traditional custom home furnishing distributor heavy asset . Sofia Cabinets’ “City Partner” model has a light asset and fast return operation method. Relying on the strong resources of Sofia’s leading companies, such as service network, design team, marketing team, professional training and installation logistics, it explores a business model that is more in line with the characteristics of the market and builds a breakthrough point in the era of competition and upgrading; secondly, Sofia Cabinet City Partners can own Sofia’s entire category sales authority with light assets and low costs, with a larger scale and higher efficiency, which to a certain extent provides a guarantee for the investment returns of city partners; in addition, Sofia’s headquarters double-controls the dealers and partners to better help city partners avoid risks, and thus bring a lasting positive effect.
appears as a demonstration
Sofia Cabinet launches the "urban partner" model
What is the deep meaning of it?
The innovation of the "urban partner" model of Thousand Cities and Ten Thousands of Stores of Sofia Cabinets not only provides partners with a light asset and low threshold terminal practice methodology, allowing them to achieve low risk and high efficiency in the process of transforming the entire track, but also sets a new benchmark for the entire transformation of the home furnishing industry, becoming a shortcut and direct train to upgrade the entire model.
Sofia Cabinet launched the "City Partner" model with confidence this time, which is also due to the current eye-catching performance of urban partners in the local market. On the day of the press conference, Chen Yonghong, a Sofia Chongqing dealer, shared with everyone the current status of its urban partner model. According to him, the Sofia Chongqing team is currently making rapid progress in the market and has cooperated with 4 urban partner stores. The urban partner store is expected to produce an annual output of 20 million .
Chen Yonghong emphasized that the "urban partner" model has guaranteed seven major guarantees through store construction guidance, operation guidance, training guidance, activity guidance, special skills guidance, performance analysis guidance, and installation after-sales service. The 360° blind spot assistance formed by this can help entrepreneurs explore the depth of business and market depth, form scale effects, break business bottlenecks, avoid risks, and improve efficiency, injecting a booster into entrepreneurs.
traces the origin of the original intention and follows the trend to innovate. It is the glory of Sofia's development along the way and it is also Sofia's brand gene. As the pioneer and leader of China's custom wardrobe industry, with the rapid development of the past 20 years, the brand Sofia has become a microcosm of the rapid development of the custom home furnishing industry, and is also an industry model of constantly innovating models and transcending itself. Sofia, which pioneered the era of custom wardrobes in China and changed the history of customization of the entire home furnishing, is once again changing the business model of the cabinet industry and becoming a weather vane for the upgrading and transformation of China's residential industry!
Nowadays, the industry is gradually moving towards an era of comprehensive strength competition and competition in comprehensive liter . Against this background, only by adapting to changes and cooperating with each other can we stand firm in the ever-changing market.As Wang Bing, President of Sofia Home Furnishing Group, said: "The more challenging the market is, the more we need to work together to break gold, make innovations and ride the wind and waves." believes that in the future, under the resonance of multi-dimensional power, the "urban partner" model will become a new weapon for Sofia Cabinet to win the battle terminal. Sofia Cabinet will also work with more urban partners to start a larger-scale and more imaginative cabinet industry revolution, build the entire cabinet into a new industry ecosystem with healthy, sustainable and high-quality development, and launch the most powerful charge towards the revenue target of the next stage!
