On October 25, Douyin Life Service held a service provider partner conference in the form of online live broadcast, with the theme of "Born toward newness and gathering momentum together".
According to Nanfang+ reporters, service providers are the "operation assistants" of physical enterprises on Douyin. For catering, hotel and tourism and various leisure and entertainment companies, Douyin life services are a new base for digital operations. If physical enterprises want to create "cloud stores" and "cloud signs" based on video platforms, they need diverse capabilities such as short videos, live broadcasts, product selection, design packages, content planning, investment and promotion. Many companies do not have relevant teams and experience, which is the expertise of service providers.
According to Li Wei, vice president of Douyin life service business, compared with 2021, the number of merchants sold on Douyin life service platform has increased by 22 times, and the overall transaction amount has increased by more than 30 times. Li Wei said that a business ecosystem jointly operated by multiple parties has been initially formed, "more and more merchants, service providers, and experts choose to join to provide users with good content, products and services together with the platform." Since the first service provider settled in May last year, more than 1,000 service providers have now settled in Douyin Life Service, helping more than 100,000 new merchants to bring more than 10 billion revenue to merchants.
Jiang Liang, head of the TikTok Service Provider Management Department, said that since 2022, the number of TikTok Life Service contracted cooperative service providers has increased by 23 times compared with the beginning of the year. Established cooperation with service providers, and the number of merchants with stable sales has increased by 77 times. 25% of merchants operate on the platform through service providers. The average monthly GMV (transaction volume) of merchants served by service providers has increased by 15 times compared with the beginning of the year.
public report shows that Douyin's life service was launched in January 2021. It is based on the "local" and uses videos or photo albums with poi (location), store discount group buying, expert store exploration, etc. to plant grass, eat, drink and have fun. At present, the business has covered 377 cities and has more than 1 million cooperative stores, covering more than 80 sub-categories such as food, drink, entertainment, travel and accommodation, personal care and hair salons.
[Reporter] Ye Dan
[Author] Ye Dan
[Source] Southern Media Group Southern + Client
