Original title: Analysis of the current status and development trend of China's smart toilet industry in 2022, the industry has broad growth space "Picture"
1. Overview of smart toilet
Smart toilet, also known as smart toilet , refers to a sanitary appliance that technically integrates traditional toilets with modern electronic technology to achieve multiple functions such as wireless control, human buttock cleaning, buttock drying, seat heating, and independent cleaning and deodorization. The intelligent structural parts of the smart toilet are divided into the smart toilet cover and the main body of the sitting smart toilet. The smart toilet cover can be divided into U-shaped, V-shaped and square according to the ring shape. The product materials are mainly ABS plastic and PP plastic. The main body of the smart toilet can be divided into floor-standing and wall-mounted styles according to the installation method, and the product materials are mainly ceramics. Smart toilets are divided into two categories: split smart toilets and integrated smart toilets. Split smart toilets have higher cost performance and integrated smart toilets, and the functions of integrated smart toilets are more comprehensive.
Smart toilet classification
Source: Public information sorting
2. Smart toilet industry industrial chain
The upstream component suppliers of China's smart toilet industry are divided into waterway and circuit components and injection molded parts suppliers; the main OEM manufacturers of Zhongyou Smart Toilet all have their own brands; the downstream terminal market mainly includes real estate fine decoration market, online e-commerce platforms, offline supermarkets and department stores, and finally reach consumers.
Intelligent toilet industry chain
Source: Enterprise official website, public information sorting
3. Current status of the smart toilet industry
1, market size
1, market size
From the perspective of the overall market size, as the product functions of China's smart toilets gradually improve and consumers' attention to personal health and hygiene increases year by year, the market size of China's smart toilets reached 14.72 billion yuan in 2021, and the market size is expected to exceed 20 billion yuan in 2026.
2017-2026 China's smart toilet industry market size (by sales)
Source: Aowei Cloud Network, public information sorted
2, smart toilet all-in-one price
From the perspective of price, during the epidemic, the time to stay at home has been extended, consumers' requirements for the quality of home life have increased, which has accelerated the penetration rate of smart toilets, and smart toilets have quickly penetrated consumers' minds. Relevant data shows that the average online selling price of smart toilet all-in-one machines in 2021 is less than 3,000 yuan, a decrease of 16% from 2019. The decline in prices is an important driving force for the increase in popularity.
2021 online smart toilet all-in-one price distribution
Source: Aowei Cloud Network, public information sorted
3, smart toilets in various countries penetration rate
From the perspective of market penetration rate , the market penetration rate of China's smart toilets is relatively low, and the terminal consumer market has broad development space, and the sinking market will become an important turning point in the development of China's smart toilet industry. According to statistics, the market penetration rate of smart toilets has increased from 1% in 2016 to 4% in 2021. Compared with the market penetration rate of 90% in Japan, 60% in South Korea, and 60% in the United States, China's smart toilet consumer market is still in its infancy.
2016-2021 smart toilet market penetration rate compared with
Source: Public information sorting
4, fine decoration matching rate
From the perspective of house fine decoration matching rate, the development of smart toilets in the real estate fine decoration market is improving, and the configuration rate of smart toilets has increased rapidly, from 10.2% in 2019 to 27.2% in the first half of 2022.
2019-2022 smart toilets are fine decoration matching rate
Source: Aowei Cloud Network, public information sorted
5, purchasing channel
From the perspective of consumer purchasing channels, according to statistics, in 2021, Chinese consumers mainly purchase smart toilets through offline supermarkets and department stores and online e-commerce platforms, and a small number of consumers purchase through decoration companies.
2021 Chinese consumers purchase smart toilet channels
Source: Public information sorting
4. Competitive pattern of smart toilet industry
1, industry concentration
1, industry concentration html l5
From the perspective of industry concentration, according to online data statistics from Aowei Cloud Network, the CR5 of smart toilet lid in 2020 was 70%, with a high concentration and a growth trend. The top brands are mainly home appliance brands such as Panasonic and Haier ; the CR5 of all-in-one machine was 39%, far lower than the toilet lid, and it declined in 2020. The top brands are mainly traditional bathroom brands.
Changes in the brand concentration of online smart toilet lids in China from 2018 to 2020
Source: Aowei Cloud Network, public information sorted
2, brand competition pattern
From the perspective of brand competition pattern, according to sales statistics, in the online sales situation in 2021, Jiumu , Panasonic, Hengjie, etc. are the leading brands in the smart toilet industry, and the market shares of the top three companies are 10%, 9%, and 9% respectively. Sanitary ware companies represented by Hengjie, Jiumu, and Wrigley have sales advantages in the real estate fine decoration market, while home appliance companies represented by Panasonic have mature multi-platform sales channels.
2021 online smart toilet TOP10 brand competition pattern
Source: Public information sorting
5. Smart toilet industry development trend
From the perspective of the development trend of the smart toilet industry, in 2022 there are products in the market with AI voice control, induction flip, automatic flushing off the seat, intelligent temperature control, induction loop flip, intelligent digital display and other functions. Starting from the technological level, we use technological innovation and iteration to increase the product and implement more humane and detailed product functions on the user's user experience, so that technology can better serve humans and make the convenience and efficiency brought by intelligence a new way of life. From the perspective of product technology development trends, the core of the future development of the smart toilet industry is technological innovation, which will expand the product sales market by improving technology and improving the functions of smart toilets. The current technical direction of products has changed from traditional heat storage to instant hot type, and driven by major intelligent bathroom brands, instant hot type technology has become the future core production technology of the toilet industry. In the future, the development of smart toilets in my country tends to be humanized, and more product design is based on user experience, so that smart toilets can better meet people's needs.
Original title: Analysis of the current status and development trend of China's smart toilet industry in 2022, the industry's growth space is broad. "Picture"
Huajing Industry Research Institute conducted an in-depth analysis of the current development status of China's smart toilet industry, the industry's upstream and downstream industrial chain, competitive landscape and key enterprises, etc., to minimize corporate investment risks and operating costs and improve corporate competitiveness; and use a variety of data analysis technologies to predict the industry's development trends so that enterprises can seize the market initiative in a timely manner; for more detailed content, please pay attention to the "2022-2027 China Smart Toilet E-commerce Market Size Forecast and Investment Strategy Consulting Report" published by Huajing Industry Research Institute.
