Recently, in the "2021 China Banking Industry Digital Transformation Case Collection" event, Xiamen International Bank's "'Sky Eye' Smart Risk Early Warning System" and "Big Data Smart Marketing Platform Precision Marketing Project" submitted by Xiamen International Bank won the

Recently, in the "2021 China Bank Industry Digital Transformation Case Collection" event, Xiamen International Bank submitted the "'Sky Eye' Smart Risk Early Warning System " and "Big Data Smart Marketing Platform Precision Marketing Project" , won the awards of "Outstanding Digital Risk Control Case of the Year" and "Excellent Digital Marketing Case of the Year" respectively.

This event was organized by " China Banking and Insurance News " and " China Rural Finance " magazines. The purpose was to showcase the digital transformation and development process of my country's banking industry and related results. Large state-owned banks, joint-stock banks, city commercial banks, rural commercial banks, and other banking institutions across the country submitted more than 200 digital transformation cases to participate in the selection.

" Sky Eye " smart risk early warning system plays an important role in the risk monitoring and early warning system of Xiamen International Bank. The system includes workbench management, early warning business management, customer panoramic risk view, risk early warning effectiveness analysis, risk dynamic display, early warning The 8 major modules of configuration management, report management, and system management can integrate massive data inside and outside the bank, conduct 7*24-hour scanning and diagnosis of the entire customer credit process, dynamically monitor the entire credit business process in real time around the clock, and track and inventory bank risk assets . Through the full-process online management of credit life cycle risks, Xiamen International Bank can effectively improve the efficiency and quality of risk control management, and achieve precise management and control and real-time warning in an intelligent manner.

"Big Data Smart Marketing Platform" is an important project launched by Xiamen International Bank to promote digital marketing transformation and improve the bank's retail business level. The platform was launched and accepted in 2020, establishing a relatively complete digital marketing framework and operating mechanism, and contributing to the construction of a higher-level smart marketing system. With the help of the "big data smart marketing platform", Xiamen International Bank has successfully launched a series of marketing activities such as new customer boarding, year-end financial management season, full discounts on huajia.com and mall, enjoying the elderly customer base, customer loss warning customer group retention, etc., through digitalization , refined transformation, effectively improving the quality of retail business marketing work.

won two outstanding case selection awards this time, which is both affirmation and encouragement to Xiamen International Bank. In the future work, Xiamen International Bank will continue to invest more in smart risk control, smart marketing and other aspects, sum up experience, improve its level, use digital technology to serve banking business, reduce risk control level, improve banking business quality, and strive to Achieve more and better results and make unremitting efforts to serve the people and the real economy.

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