In early trading on June 16, Hong Kong stocks New Oriental Online soared again. As of press time, it was trading at HK$21.75, up 31.34%, with a cumulative increase of nearly 500% in the past nine trading days.
Behind the sharp rise in the stock price of New Oriental Online is the "Oriental Selection" live broadcast room (the main operator is New Oriental Online) that created a screen-sweeping effect in a very short period of time. The fan base of Oriental Selection Douyin has expanded rapidly. In the past 48 hours, the number of fans has increased by 4.9 million. It increased from 4.07 million at 9:20 on June 14 to 8.97 million at 9:20 on June 16.
html On June 8, Yu Minhong posted on his personal WeChat public account that he led everyone to form a "New Oriental Live Room" team to promote New Oriental 's high-quality education products and other high-quality education-related products, including books, smart software Hardware learning equipment, learning-related cultural and educational supplies, etc. html On June 14, Oriental Selection released a recruitment notice, urgently recruiting talents for bilingual anchors, English anchors, Douyin customer service, short video editors, operations directors and other positions. Among them, the salary of bilingual anchors is the most eye-catching. Information related to BOSS's direct recruitment of shows that the current salary package for Oriental Selection bilingual anchors is 50,000 to 60,000 yuan per month. In terms of finance, New Oriental's fiscal 2022 third quarter financial report showed that the company's net revenue for the quarter fell 48.4% year-on-year to US$610 million, of which net revenue from education programs and services was US$510 million, a year-on-year decrease of 54.1%. The main reason for the decrease was the impact of the termination of the after-school tutoring business in K-9 subjects.CITIC Securities believes that due to the short-term benefit from the "618" peak season and the continued popularity of publicity, Oriental Selection is expected to continue its strong growth momentum. JPMorgan Chase research report pointed out that after previously rating New Oriental to neutral, it has now raised it to "overweight". As investment sentiment bottoms out, it is expected that the relative and absolute value of New Oriental will emerge, and the target price of New Oriental's H shares will be Increased from HK$11 to HK$19.
