The enthusiasm for cultivating diamonds is gradually heating up in the jewelry industry. This temperature is transmitted to the entire industry by people from the core of the cultivating diamond industry. We can imagine that the jewelry industry is a huge room. A stove in the corner is to cultivate the diamond core, which can heat up the entire room, showing how high the temperature of the stove is. The capital of the outside world is the fuel that is constantly added to the furnace. There is a question here, is whether the furnace itself can withstand unlimited fuel addition to increase the temperature?
Judging from the current status of the development of cultivating diamonds, some signs of out-of-control have emerged. There are high-volume articles in front of "Henanese want to destroy the life of global diamond giants" and "Henan diamonds, rule the world". The author also specializes The article "It’s easier to make money from cultivating diamonds than to make money from research and development" to remind this distorted development trend, and explain that there are always many adventurous practitioners concocting various concepts to gain attention and seek self-interest on the way forward in the industry. , But it has laid hidden dangers for the healthy development of the industry.
Because cultivating diamonds comes from industry and is used in jewelry, so I talk about jewelry in the industrial field, and I talk about industry in the jewelry field. Using poor professional information in the industry, fooling cross-bank capital becomes a way to make money quickly. Once this phenomenon spreads, Then when high-quality companies really need the blessing of capital in the future, they will be discouraged because of the chicken feathers in front of them and miss the opportunity for the industry to become bigger and stronger.
The current industry situation is that whether upstream, midstream or downstream, they are striving to extend their hands to capital. One has bright spots and the other has demand. How to quickly embark on the road to wealth through the high leverage of capital and become the most in the core circle of cultivating diamonds Hot topic. We can see that a large amount of information on the Internet is advocating how much room for imagination in the future of cultivating diamonds, and the capital looking for new hot spots has shifted from focusing solely on cultivating diamonds to projects that have landed across the country. Although the enthusiasm for cultivating diamonds means capital's recognition of this track, an orderly and rational investment and development plan is the key factor that can lead the industry to a broad future. In the context of the capital era, there is never a lack of enthusiasm. And above, the last case of industry failure in chicken feathers. If capital believes in some so-called "industry people" with ulterior motives and weaves a wonderful story of tenfold and one hundredfold super high returns in a short period of time, it will inevitably set off an immature domestic capital investment frenzy, which can only produce a large amount of excess low-quality production capacity. ,It will also affect similar high-end products and drag the entire category into a situation of low quality and price wars. Most of the practitioners will be forced to get involved in a narrower and narrower path of no return at low prices. This is the article. What the topic wants to express is the heavy price after madness.
At present, the state attaches great importance to the guidance of capital. State-owned capital mainly undertakes the investment of some large-scale long-term projects involving national strategy and basic people’s livelihood, while guiding private capital to serve more small and medium-sized enterprises for operation, innovation, and development. Serving the real economy has become the main theme advocated by the country. The so-called trend cannot be violated. The first rule of the domestic capital circle is to stay away from speculative projects that amplify economic bubbles. The capital circle looks at projects with underlying support and broad development space in the future, plus policy support, and operation More smoothly.
wrote an article "The Time Layout of Cultivating the Upstream Diamond Industry". What capital fancy is the technology accumulation and equipment capacity of the upstream cultivating rough diamond manufacturers, which cannot be quickly replicated in a short period of time. With the rise of cultivated diamonds, capital has also increased its attention to the cultivated diamond industry. This is an opportunity for the entire industry to achieve rapid development, but the most critical question is whether capital investment in the industry is used on the blade, according to the author Observation, there are several directions that are actually beneficial to the healthy development of the industry and achieve multiple benefits, listed as follows:
1. Invest in research and development, find core technology, accelerate the optimization of existing blank production technology, and further improve production efficiency and product quality
2. Invest in equipment, look for high-quality producers, further expand the scale of high-quality rough production, and occupy new market shares;
3. Invest in marketing and find new sales channels, which means you can use cultivation The characteristics of the diamond itself, do a good job of differentiated marketing, and directly develop excellent channels for the terminal market (including sales platforms, brands, etc.) to gain market share and stable returns;
4. Investment support, similar industries are currently missing and extremely important Some supporting links, such as standards, standard samples, processing, etc., can be long-term and stable profitable projects.
The above is only a part of a rough description. Specifically, each investment point has different situations and many additional conditions, which require careful consideration by the investor, and although capital has the most sensitive sense of smell and the smartest thinking,However, because the cultivation of the diamond industry involves a wide range of professional fields, there are many "thunders" that capital does not understand, here are a few first:
1. The manufacturer's technology is uneven, and it is impossible to do a detailed and in-depth adjustment. Determine the manufacturer's advantage;
2. The investment subject should be clear, and try to reduce the proportion of human factors;
3. There are many ways to calculate the return on investment, and different data samples have different evaluations.
We hope that capital can help the development of the industry. We never want to regard capital as a lamb entering the industry to be slaughtered, because the feast of capital is a kind of harm to the crazy capital and the people who make it crazy. Short-sighted behavior.
(Liu Jiangjiang, founder of the Shenzhen "Diamond Star" brand)
(The above content does not constitute investment advice or operating instructions, enter the market accordingly, at your own risk)
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