Following the State Administration for Market Regulation banning the merger of Huya and Douyu in accordance with the law, on August 16, Douyu announced its financial report for the second quarter of 2021 as of June 30. The financial report shows that 's total revenue in the second quarter was 2.336.8 billion yuan, a year-on-year decrease of 6.8%; a net loss of 181.7 million yuan, a profit of 319.3 million yuan in the same period last year, a year-on-year turnaround. According to US GAAP , the adjusted net loss was 145.1 million yuan, compared with a profit of 322.9 million yuan in the same period last year.
In terms of revenue composition, live broadcast is still the main source of revenue for . The financial report shows that Douyu recorded RMB 2.17781 billion in the second quarter, accounting for 93.2% of total revenue. Advertising and other revenue was 158.7 million yuan, compared with 188.3 million yuan in the same period last year. Gross profit reached 307 million yuan, compared with 523 million yuan in the same period last year.
As for the reason for the decline in gross profit, douyu explained in the financial report that it was caused by the increase in content costs and the decrease in revenue. In the second quarter, the marketing expenses of betta increased by 107.6%, betta said, mainly due to the increase in promotional channels and promotional activities and brand activities. In terms of user data of
, the mobile terminal MAU (Quarterly Average Active Users) of and Douyu reached 60.7 million in the second quarter, an increase of 3.9% from the 58.4 million in the same period in 2020, a record high; the average number of paying users reached 7.2 million. In the same period of 2020, it was 7.6 million.
Douyu said that in addition to maintaining deepened cooperation with leading game manufacturers such as League of Legends and King of Glory, douyu established in-depth cooperation with more mid-to-long-tail games and new online games in the second quarter, thus enriching game content categories and comprehensively covering all types of game users. At the same time, create hot topics related to games, launch self-made events, plan face-to-face activities and other activities to increase community activity and user stickiness. In addition, douyu has expanded functions such as video, graphics, and community in addition to live broadcast.
It is worth mentioning that has made new progress in overseas markets. In the second quarter, the number of users of Mildom, a product of , continued to grow in Japan. According to AppAnnie's latest statistics, the Mildom platform has become one of the mainstream game video live streaming apps in Japan. Douyu said that he expects Mildom to generate large-scale gains in the Japanese market in the future.
image source: douyu
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