Hello Everyone, it's another boring Monday!
Taking class Fergie brings you some novelty to wash your eyes.
"The street is dead" is a short phrase that has been mentioned in the fashion circle this year. Although death is still alive, in this country we think of as "cool"-Vietnam, it "breds" brutally and violently. With.
via Instagram@nirvanastreetwear
Since 2012, Vietnam’s underground music culture has gradually risen, and various underground music such as Techno, Rock, Punk, Hip-Hop have slowly surfaced.
via urbanisthanoi.com
This time we will talk about the underground youth culture in Vietnam to influence the local street trends in Vietnam, and see how much “Turkish Vietnam” in our eyes. tide.
via from. 1626
Assistance of the rise of foreign music & underground culture
With the gradual rise of Asian youth culture, musicians from many Southeast Asian countries have begun to become active It can be said that the golden age of Asia has finally come. This time we will start with Vietnam. Since 2012, the domestic policy has relaxed the jurisdiction of bars and clubs, which attracted the first batch of Techno music and labels.
via Instagram@nashngn
「Heart Beat」 is a good example. He has opened up the Techno market in Vietnam, even though it is under strict control. In the state, the Techno event of Berlin Berghain was also brought to Ho Chi Minh City. Although the government still restricts activities such as "curfews" for young people, this kind of underground music party is still booming.
via heartbeatsaigon.com
It may be this kind of "confrontation" that can accelerate the development of their underground culture.
via heartbeatsaigon.com
In addition to some Techno party shocks, Vietnam has also introduced many music festival activities, such as 「WE'RE LOUD feast」this This is a global but niche music festival held in Saigon, Vietnam last year.
The bands and music teams participating in this festival include The King Khan&BBQ SHOW from Canada, The Tweezers from Tokyo, and other Asian and European musicians.
via slovenly.com Screenshot
The holding of this kind of music festival is to show that Vietnam is being impacted by various cultures, which also laid the foundation for their current youth culture and trend The direction.
via Instagram@nashngn
In addition, their native Hip-Hop, indie band culture has gradually developed into a model, but Vietnam’s Hip-Hop culture has been influenced by the United States. The impact of this is different from the situation in our country. They will turn Hip-Hop into a "revolutionary weapon" for youth culture.
via Hip-hop Nevadie
In addition to the powerful and provocative Hip-Hop music, there are also Rhymastic, Binz, B Ray, Den Vau, Justatee, which are all famous underground Hip-Hop rappers in Vietnam. On the contrary, their songs are emotionally intimate and sincere, and have won the love of fans all over the world.
via Instagram@rhymastic
After talking about their underground hip-hop culture, and the development of indie band influences their youth culture and trend. In the early 2000s, most of Hanoi's music was related to rock and punk. Today's Vietnamese indie bands are mostly influenced by bands such as Metallica, Guns N'Rose, Led Zepplin and Linkin Park.
Chuoi (2-L) and fellow MXM band members. Photo by Matias Hidalgo.
In this way, it feels that the creation of indie bands all over the world are separated from these famous European and American rock bands. No relationship. Having said that, their indie bands Ngọt, Empty spaces, COCC, Windrunner, etc. are all worth listening to! (Some Vietnamese may not be used to listening, but most of them are English lyrics)
via Windrunner Video screenshot
Underground music is not only music, but also a kind of culture. Artists can A platform for expressing oneself, beliefs and thoughts through music without worrying about any trend that can meet the needs of the public.
via Instagram@nashngn
The youth group’s love for music has also silently promoted a group of "rebellious" Generation Z who dare to express it with trends. To reform the older generation’s compliance with the rules, let’s take a look at how dare their “Too Cool” trend is!
Streetwear spawned by youth culture
The above just talked about one of the parts that influenced the development of "Vietnamese Trend"-music. Of course, there are many other factors. Promoting the development of their fashion trend, the trend of Japan and South Korea also has a lot of influence on their dress.
via Instagram@yonndonofficial
And this time Fergie will talk about it again, what are the representative trend brands in Vietnam worth paying attention to~
01/VIETNAMESE STREET STYLE GROUP
By looking at this name, you will probably know that this is a "group" organization. VIETNAMESE STREET STYLE GROUP (VSSG) is a platform for displaying youth styles from Vietnam. , They call themselves the "Group", and also collaborate with local trendy brands in Vietnam to launch projects on various themes.
via vietnamesestreetstylegroup.com
From the form of a small forum to a platform with a relatively mature system, on the official website of VSSG, we can even see the shadow of the well-known website 「JJJJound」 ? ! The homepage also uses "Ling"Sense of material library" shows that although there are similarities and similarities, the pictures collected by VSSG are more inclined to fashion trends, street culture, etc.
via vietnamesestreetstylegroup.com mood column material library
In addition, his Facebook, Instagram and other SNS social media platforms provide youths in Vietnam with the opportunity to show their personality. In addition to giving youths to the world In addition to showing the trendy style, they also cooperated with the local brand DVRK in an environmental protection series, using the garbage pile environment as the catalog theme, which is indeed quite visual and thought-provoking.
via vietnamesestreetstylegroup.com
VSSG has indeed spent a lot of thought on promoting the development of Vietnamese youth culture and trend culture. Although it does not represent the youth culture of Vietnam, it also takes them The cultural outline of the show is shown to all over the world.
02/ NIRVANA STREETWEAR
Vietnam’s trend towards rock’s love has arrived, even the brand name is inspired by the rock band " Nirvana". This brand has also collaborated with the aforementioned VSSG. What style do they follow? Take a look at the latest "" and feel:
via Instagram@nirvanastreetwear
4da It is very unique, whether it is the airport background, the added filter effect of photo destruction, the hand-painted graffiti illustration, the collage effect, etc., I am amazed!
via Instagram@nirvanastreetwear
However, the most amazing thing is the price of their single product. When I saw the exchange rate, I was shocked. T-shirts and vests are about more than 100 RMB, overalls and graffiti denim jackets are more than 300 pieces ? !
via https://shopee.vn/nirvanastreetwear1
I thought that only their clothing sold at such a low price. It turns out that the single products of the local trendy brands in Vietnam are very average. Cheap!
via Instagram@nirvanastreetwear
03/LAZYTHINK
LAZYTHINK There should be a lot of brands that players in this season know. The style series "MIXTAPE 2020 DRUNKEN VOICE." is highly praised by many Internet celebrities.
via Instagram@lazythink1998
When you look at these prints and patterns, you know that they are inspired by Sex Pistols, and also because their main person WEAN is also a musician, and he loves the image of Sex Pistols lead singer Sid Vicious, and his own upper body matching It's just like cosplay.
via Instagram@weantodale
Also cosplay with his girlfriend Naomi and 100% NAN, similarity with lotus !
via Instagram@weantodale
Lazythink's clothing, I feel that I can close my eyes and enter, the price is beautiful and the clothes are more beautiful.
04/OUTFIX
After talking about some neutral street brands, I decided to end today’s topic with this women's clothing. It is this streetwear brand called "OUTFIX"!
via Instagram@outfixsaigon
Their clothing this season is inspired by the "Universe" universe, so they use "DIGITAL BOX" as the theme series name. Yes, it is the popular "Future" Sense" style.
via Instagram@outfixsaigon
If I don’t want to hit the clothes, I want to be a cool girl again." Then you must not miss this brand, look! There is also a look book taken by my favorite internet celebrity byebyetracy, which is also very nice!
via Instagram@outfixsaigon04a#I believe everyone also cares about the price. You can buy 200-300 soft sister coins, can you not be hooked?
Vietnamese street wear looks really fragrant!
Can’t underestimate Vietnam’s youth culture and fashion trends~
via Instagram@nirvanastreetwear Concept short film
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美编 究
