Qianjiang Evening News·Houri News Reporter Zhang Yunshan
Beauty brand Hua Xizi recently announced that it will set up a "Oriental Impression Month" cultural promotion activity. From October 20, the event will focus on telling Chinese aesthetics and cultural stories to consumers at home and abroad through various forms such as short videos, live broadcasts, offline cultural festival experiences, etc. This practice seems unique amid the promotion of "half-price" and "buy free".
Hua Xizi was born in Hangzhou in 2017, with a long history and profound cultural connotation. With the brand's vision of "promoting the beauty of the East and forging a century of national makeup", it is the brand's innate mission to spread Chinese culture. This time, the establishment of "Oriental Impression Month" will present Chinese romantic aesthetics in various forms such as products and content, and fulfill its brand vision from multiple dimensions such as oriental colors, oriental formulas, oriental makeup, and other dimensions.
Give product cultural charm with Chinese colors is just a small step taken by Hua Xizi. It is understood that Hua Xizi will also establish a complete oriental color system in the future to form a unique color aesthetic trend for the Chinese. In fact, Hua Xizi began to explore Chinese makeup five years ago, including a complete system from cosmetics, makeup to makeup education.
During the "Oriental Impression Month" cycle, Hua Xizi will explain Chinese makeup culture and makeup skills to users through the brand Douyin live broadcast room. In addition, from November 12 to 18, the brand will also participate in the " Xitang Hanfu Culture Week " initiated by the famous lyricist Fang Wenshan . During the 7-day event, Hua Xizi will create an immersive spiritual and beautiful art space for young people who love traditional culture, and let the participants deeply feel the charm of Chinese makeup through various activities such as cruises, products and makeup experiences.
11, Huaxizi will also provide customized products with distinct Chinese image expressions for overseas markets, using products as a medium to tell good oriental culture stories.
Feiku, co-founder of Huaxizi brand, once publicly stated, "Products are carriers, and we hope to incorporate traditional Chinese cultural elements into them, and our thoughts on today, and cultivate Huaxizi into a unique cultural symbol of our generation." The establishment of Oriental Impression Month will build an efficient dialogue window for users and Huaxizi, and feel the beauty of Oriental culture inherited and innovated by Huaxizi.
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