Brand introduction
YIRANTIAN GUO graduated from London University of the Arts London Fashion College women's clothing design major. After graduation in 2014, he returned to China to establish the brand YIRANTIAN of the same name. The designer starts from the pursuit of quality life by urban women, designs and produces high-end ready-to-wear with exquisite styles and neatly tailored styles, presenting a complete description of YIRANTIAN's charming women. Since the establishment of the brand, we have participated in Shanghai Fashion Week or Milan Fashion Week . The brand is mainly positioned in the Chinese market by mid-to-high-end consumer groups, with the price of between and 490 and 4950 yuan, and the age group is 25-29 years old. Currently, online Taobao flagship store and offline leihu buyer store. The 2022SS series takes "Micromorphism" as the theme, discussing how women symbiotically share the self in the microscopic and discover their potential from tiny spatial lines.
key technology-butterfly printing
22 spring and summer series brand butterfly printing patterns continue the classic shawl-style long-sleeved design, combining neat and simple silhouette with vivid embroidered tassels and colorful prints, integrating the details of the front mid-neck design, leaving a comfortable and relaxing sense of space, showing elegance in every move, and intellectual style throughout spring and summer.
key items - shirt
22 spring and summer series shirts show a unique style, the exquisite custom water-soluble lace craft gives contemporary texture to casual items; the asymmetrical and detachable elastic belt corresponds to a simple silhouette, and the simple and exquisite details give more unique style to the daily urban style.
key items - top
22 spring and summer series designer YIRANTIAN GUO combines neat and simple silhouettes with a completely flexible embroidered tassel. With three different texture fabrics, combined with three-dimensional cut styles and detailed design of waist curves, it creates a contemporary fashion that combines both cleansing and elegant.
key items - suit set
22 spring and summer series low-saturation suits in the same color suit, using detailed designs such as truncation, striped splicing, waist-hugging, etc., which are both intellectual and fashionable; off-white woven tweed fabric continues the classic straight suit silhouette, splicing black textured leather, presenting a unique layered look.
key items - dress
22 spring and summer dresses are presented using deconstruction and splicing design techniques. The colors are very spring and summer, and light yellow, pink purple and white are selected; yellow twill fabric presents modern silhouettes, and the contrasting knot design on the chest combines loose silhouette cuts, which combines neatness and elegance; the water-soluble lace crocheted with wire mesh and the wrinkled draping fabric collides to create a lightweight sense of power.
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