Li Ning Life has started to be difficult in the past two days, not because their performance has declined sharply. On the contrary, Li Ning, who has long been out of the quagmire, has shown his dominant position in the field of sportswear, thanks to excellent product design and excellent and trendy sense. Li Ning is now deeply loved by young people, but if you walk too fast, you are prone to making mistakes.
Recently, a group of new Li Ning products' show has caused quite a lot of negative public opinion. Judging from the photos leaked on the spot, this is Li Ning's latest press conference. In fact, this is the highlight every year. Because of the design that has become popular, there will actually be a wave of praise for Li Ning's brand aesthetics after the press conference, but this time it unexpectedly failed.
Because the clothes worn by the model caused a big discussion on the entire network, and even strong dissatisfaction, there have been a lot of abuse. If you haven't seen the photos on the scene, many people will feel that it's a bit of a big deal. After all, it's just a show about clothes and shoes. Even if it's too ugly, there's no need to insult them. But after seeing the photos, most people will change their views.
The model in the photo is indeed very handsome, but after wearing new clothes, most netizens’ first feeling is that they are "full of Japanese spirit", which may even cause visual discomfort. It is really not an exaggeration. A series of breaths filled with the soldiers of the Sakura Kingdom came to the face. The audience who had watched the domestic anti-Japanese drama should be able to see the similarity in the middle at a glance.
Such a style is actually written by Li Ning, who claims to be the light of domestic products. No wonder so many netizens complain about it. In recent years, Li Ning has always claimed to be a representative of domestic sports brands. It is indeed because of some excellent products, and the development speed has been very fast in recent years. Especially the Chinese Li Ning series, looking at the special characteristics of the first two words and the good design, it is very popular in the market. Although the price is high, it is a competition of first-tier brands, many people still buy it and support domestic products.
Unfortunately, Li Ning did not respect consumers this time. After all, most of them were consumed based on the words "domestic products" and "Chinese". As a result, the new products are like this. It is really hard for people to accept them from the bottom of their hearts. After the public opinion occurred, many netizens who did not care about Li Ning before began to come in to "investigate the case".
Many so-called internal news have begun to slowly surface. Of course, there are also real and fake news in various revelations. Some of them say that CEO Li Ning belongs to Japan. In fact, we have seen too many public relations crises about these clothing brands over the years, and they come almost once a year. The previous Xinjiang cotton incident was also very sensational, and major brands also took the initiative to stand up and expressed their position as soon as possible.
But some European brands just do it, which resulted in a sharp decline in sales of their own brands.
This time, Li Ning’s new product incident depends on how to deal with it in the later stage. Once it is not resolved, it may have a significant impact on Li Ning’s brand. Sales are second-hand, the key is that once the brand image is damaged, it is actually difficult to recover.
After all, the competition for domestic sports brands is too fierce now. Not to mention those first-tier brands have been dominating the list for a long time, the younger brothers behind Anta , Peak and others are also chasing them. However, some netizens also said that there is no need to make a big deal. This is just a clothes press conference. Fashion and fashion should be encouraged to bloom all kinds of flowers, and it should not be too rigid. What do you think?
