piao was once again deceived by a domestic trailer.
is talking about you! " cloister pavilion "!
Do you still remember what you look like in the trailer?
lineup, a group of powerful actors.
A new generation of niche students who have been steady along the way.
Qinggege Wang Yan, who has a smart appearance and a dark belly.
Yes, all the high-quality raw materials for a good dish are here. In the plot of
, Zhang Xincheng and Deng Jiajia fell in love at the end of their youth. The two of them were cuddling sweetly one second ago.
The next second the heroine was killed in the sea of fire.
The suspense is also well managed.
What is even more outstanding is the atmosphere created by the trailer, which is dark and dense, coupled with the rapid and tense BGM.
occasionally inserts the words "desire", "betrayal" and "conspiracy" to highlight the main idea.
and erotic scenes tears fell from the corners of Deng Jiajia’s eyes.
makes people think about in minutes. It is a blockbuster of human nature where lust and sin are intertwined. really whets everyone's appetite.
Until the day it was broadcast, I opened the first episode with full hope.
was dumbfounded.
How did the suspense film that was promised turn into an incomprehensible and childish business war?
What about the erotic love between the male and female protagonists? What's up with the plot and atmosphere of this idol drama?
The fraud industry has been involved in the trailer!
Angry viewers shouted scams in the comments section.
Originally, the trailer is a collection of the essence of a drama. Compared with the original drama, the rhythm is faster and the lens quality is higher. It is understandable that there will be a gap in the end.
But there is a gap in the trailer, which is not the same thing as a scam in the trailer.
In recent years, compared to trailers, there have been too many cases where the quality of films and has plummeted like a landslide.
Nowadays, the public has such a strong resistance to warning scams, and it is more like an emotional explosion that has been accumulated for a long time.
preview scam is just superficial.
What really makes us angry behind this is worth talking about.
piao First of all, I want to make it clear that the trailer scam discussed here actually refers to those dramas in which the quality of the main film and the trailer are vastly different.
Once upon a time, the exquisiteness of some drama trailers always made people think that the main film must be more exciting.
Who would have expected that the trailer is all there is to it.
previews the operation as fiercely as a tiger, and you will be stunned when you look closely.
The time of waiting was finally paid in vain.
The list goes on and on.
For example, "The Story of Muyun on the Sea".
This drama was broadcast 5 years ago, and it still often appears in various posts discussing trailer scams.
The victims all spoke violently.
Indeed, just looking at this majestic trailer, thought it was a Chinese version of " Game of Thrones ".
has a fast pace, and editing, music, transitions, and all the stuck points are all stuck accurately.
is six minutes long and lays out the main framework of the story.
Moreover, the amount of information revealed in the trailer is large and not confusing.The theme of
combines power, love, war, and fantasy; the origin, struggle, helplessness, and resistance of the protagonist's fate are also unfolded in an orderly manner.
The graphics and special effects are also sophisticated enough, and you can tell at first glance that they cost money.
has a luxurious cast.
Both the performance and the lines are extremely comfortable, pleasing to the eyes and ears.
Famous scenes of "Jiang Qinqin's Fading Old Face" are checked in
A grand epic of intertwined fates is about to come out.
In 2017, which is filled with dubbing dramas, bad acting, and 0 special effects , you can imagine the surprises "Sea" brings to people.
It wasn’t until we clicked on the finished product that we realized we were overjoyed. It turned out that the essence of the whole drama was in the trailer. The finished product of
is very long and slow. How verbose is
?
The director couldn't wait to stretch out every detail in the original work and talk about it in detail. The scenes that were mentioned in one sentence in the book would take several episodes to complete in the drama.
The original author Jin Hezai also pointed out the "slow pace" problem of the drama on Douban.
still doesn't understand the choice. The result of the focus of the whole story is that there is no focus. Many viewers did not even wait for the adult version of the protagonist to appear, and their patience was worn out. .
What’s so devastating is the frequent flashbacks in the drama, as if the viewers of the drama are suffering from amnesia .
clicked on it with the idea that domestic fantasy dramas were finally coming to fruition, and ended up with a boring encyclopedia of Kyushu’s world view that lasted seventy-five episodes.
If the deceptiveness of "The Story of a Shepherd on the Sea" lies in the fact that the trailer is well detailed, the main plot is lengthy and focused throughout.
Then " Qingpingle " is because the information between the theme of the trailer and the theme of the feature film is different.
When I first saw the trailer, the picture was beautiful. It was a photography style with a long aftertaste and full of antique flavor that Noon Sunshine is good at. completely restored the pure and elegant aesthetics of the Song Dynasty.
's lines also directly touch people's hearts. In just a few sentences, they outline a reflection on the feudal dynasty's "preserving natural principles and destroying human desires".
was born in the royal family and became a noble royal nobleman, but he also had various involuntariness. Even if he was an emperor, he still had inhuman tolerance and helplessness.
They want to put me in the shell of a saint
They also want to put my daughter into the shell of a saint.
Against this background, the princess emblem is depicted with rich colors in the original work, and the princess emblem is soft and gentle in the maid's arms. Ji breaks through ethics and pursues true love and worldly desires, which is particularly precious and tragic -
Do you think
love, hate, anger and ignorance are all sinful
The string puppet in the princess's hands is exactly the one in the play The symbol of every poor person who can't help himself and suppresses his nature criticizes the feudal ethics that restrict "human desires".
But in fact, we all know how this drama is trying to swindle itself.
The feature film has simply become a walking Song Renzong merit record.
's reflections on feudal ethics were briefly touched on, but the awe and embrace of feudal imperial power was fully described.
coupled with the slow pace of and the sluggish , are filled with all kinds of meaningless empty shots .
is indeed the director Zhang Human Melatonin Kaizhou who can shoot all big scenes and tell everything from the origin of the universe.
So, I don’t blame the audience for being so angry.
It is said that the higher the expectations, the greater the disappointment.
Over the years, domestic trailers have become more and more sophisticated, but the quality of the feature films has become increasingly inconsistent. They are either watery and long, or have poor information.
It's too much, the trailer and the main film are even like two different dramas.
Whether a drama is bad or not is one thing.
What the public cares more about is the feeling of being deceived by the trailer.
In fact, in the past, trailer fraud was not really a "big crime" worthy of being denounced.
Judging the quality of the finished film based on the quality of the trailer is like a game between the audience and the show. It is normal to have winners and losers.
However, in the past three or four years, the audience has lost too many bets, and the remaining trust and expectations for domestic dramas have been exhausted.
What’s even more egregious is that this consumption of public trust is often done intentionally by the show’s producers.
knows how to put in a lot of effort into high-quality visuals in trailers, and knows how to attract the public with beautiful images, but makes a low-quality video in the main film.
Put in the trailer whatever the public wants to see.
For example, "In the Name of Family" by Shui Qianmo and Wang Xiongcheng, who are known as the "screenwriter fraud gang".
There are so many trailers, all pointing to one word: warmth.
A pyrotechnic, plain warmth that has been missing for a long time on the screen.
also told the public through the trailer that the difference between this drama and other family dramas is that it is an alternative family.
The combination of "two dads + two brothers + me" is fresh and interesting.
is a family that is outside of the "normal", and the family love that transcends blood still flows in it.
From the trailer, it is obvious that the theme of this film is:
Even if there is no blood relationship, family love can still become an emotional glue and burst out with strong vitality.
But when it comes to the feature film, the early stage is indeed about the family ties of an alternative family.
But in the middle and later stages, the warm family drama took a sharp turn and turned into a bloody love drama.
The overbearing brother forces love, a polyamorous relationship as complicated as a spider web.
The trailer is a scam + a bad ending. It can be said that it accurately targets the two major pain points of contemporary audiences when watching dramas.
Then the question arises, why should we add bloody pseudo-orthopedic love in family dramas.
Isn’t it because this kind of “pseudo-orthopedics” is impactful enough that it can stir up intense emotions in the audience with just a few moves?
And love is safe and lovable enough.
’s thoughts and reflections on family love and family relationships. Such an interesting topic can only be deceived by the audience in the trailer.
The trailer is a scam, reflected behind it, is an opportunistic by the producer.
The reason why we say opportunism is because instead of carefully polishing the drama and relying on quality to win, many domestic dramas pay more attention to how to use the minimum effort to obtain the maximum value.
The audience was dissatisfied with the shoddy pictures, so the film crew just took good pictures and put them in the trailer to deceive people.
The public is dissatisfied with cookie-cutter love stories, so the film crew put a realistic shell in the trailer.
As long as the preview is good, there is a chance to use small things to make big things happen.
By tricking the audience into it, you can gain initial buzz and click-through rate.
trailer fraud not only consumes the trust and expectation of the public, but also reflects the laziness and slipperiness of domestic drama production and putting the cart before the horse.
I am not exaggerating.
Trailer Scam This seems to be a small and broad-based game, but it is more like fishing for the best.
It exposes the impetuousness of many domestic film and television practitioners who do not pay attention to the content, a kind of rottenness that ignores the quality of the work.
What’s more serious is that this kind of putting the cart before the horse will cause harm to the benign film and television creation atmosphere of .
Today’s domestic drama productions are easy to follow the trend.
is superstitious about hot hits, pursues popularity, and wants to spend the least money and the shortest time in exchange for the greatest value, resulting in works that have more gimmicks than content. For example,
, which has emerged in recent years, is an excessive pursuit of lens aesthetics, which is a vivid example of .
The popularity of " Langya Bang " made "beautiful pictures" a hot search topic and was discussed by more viewers.
Since then, more works have begun to promote how advanced their filters are, how comfortable the color adjustment is, and how perfect the composition is.
A group of directors with a background in photography have gradually become the backbone of the film and television industry.
The aforementioned Zhang Kaizhou was originally a photography of the noon sun.
The shots of the critically acclaimed "Nirvana in Fire" were shot by him.
But one thing these directors have in common is that the pictures are excellent and the narrative is stretched.
For example, "Qing Ping Le" is a typical example.
Director Li Muge, who produced "Donggong" and "Sito", is also particularly good at capturing beauties and beautiful scenery with his lens.
But similarly, narrative is also a shortcoming of his works.
Of course, Gone with the Wind does not mean that one who is born in photography cannot be a good director.
Instead, with the help of capital, domestic dramas in recent years have paid much more attention to the camera than to the story.
As the core script of the drama, it was even deliberately ignored because it had no chance to be shown in the trailer.
Source | Entertainment Management "What is the warning behind the Corridor Pavilion "trailer scam"? 》
It doesn’t matter whether the story is strong or not. If the material is enough to cut a good-looking trailer, the task is completed.
So at first glance, domestic dramas seem to be getting better and better.
However, from trailers to feature films, there are fewer and fewer films with consistent quality and solid stories.
Audiences may be fooled by the trailer once or twice.
But after being deceived too many times, after trust is broken, practitioners often need to spend more time, energy and money to convince the audience again.
The Story of the Shepherd Cloud on the Sea was the first drama that made me be deceived.
From then on, I never believed in the so-called big production that was convinced by the quality of the marketing team before it even aired.
Let’s take a movie trailer as an example.
Ever since Shen Teng became one of the top comedies in China, Happy Twist movies have included him in the trailers again and again.
In the trailers of these movies, Shen Teng was given the treatment of starring.
" Li Cha's Aunt "
" The Sun Never Sets Hotel "
But it wasn't until I watched the feature film that I realized that the "content" of these movies was lower than the last.
From just over ten minutes in "The Shy Iron Fist ", to a few minutes of simple cameo in "Li Cha's Aunt", to the more extreme "The Sun Never Sets Hotel", the characters who only use the human form to stand up form appears.
These trailers use Shen Teng as a publicity stunt again and again, using his box office appeal to lure audiences into the theater.
The price is to damage the audience’s trust in the work of the Happy Twist team.
Nowadays, audiences are cautious in their attitude towards Happy Twist and any movie promoted in the name of Shen Teng.
In the Weibo comment section of Happy Mahua’s new film, everyone is on the fence about the quality of the film.
Even movies featuring Shen Teng had to be released to ensure their "content" again and again.
has such an ironic situation.
explains that the trailer eventually lost its proper function and meaning.
This is just an example.
Once the idea that "domestic trailers are not trustworthy" becomes a mindset.
Once the audience is scared of being deceived, they will no longer pay any attention to domestic films.
You want to play this game, but the audience has neither the courage nor the patience to play with you any longer.
If things continue like this, the damage will actually be caused to the entire market.
Do you still remember the situation in the past few years when various film and television platforms blindly believed in big IP and large traffic?
A lot of money was spent, but not a single good work was left.
just wants to take shortcuts and spend a lot of money on unimportant places, and ultimately lose everything.
Source | Sanlian Life Weekly "In the era of traffic, why can't capital stop the cold winter of film and television?" 》
capital was completely wiped out, and the film and television industry was severely damaged.
is a lesson that deserves our vigilance.
As a generation who grew up watching TV, Piao has always had a deep affection for domestic dramas.
Because, my earliest aesthetic enlightenment came from domestic dramas;
My initial complex and profound understanding of the world also came from domestic dramas;
Even when I grew up, I was exposed to many excellent film and television works from other countries, domestically produced The drama's position in Piao's heart has always been unshakable.
Over the past ten years or so, the development of Chinese dramas has been difficult.
For us viewers, watching a drama is like a lottery. We usually say "Thank you for participating", but occasionally we can win a few small coins once or twice.
So, forgive Piao for making a fuss out of a molehill today.
Just because the love is deeper, the responsibility is always more severe.
after all.
As an industry, it needs the audience to "give a chance" again and again;
As an industry, just being "qualified" is worthy of great praise;
As an industry, it shuts out the truly capable and talented people. Only speculators are left;
How can this be called healthy?
And how long do we, as the audience, have to tolerate it?
![1670 - Trailer (Official) | Netflix [English] - DayDayNews](https://i.ytimg.com/vi/YH4UOa1f7mc/hq720.jpg?sqp=-oaymwEcCNAFEJQDSFXyq4qpAw4IARUAAIhCGAFwAcABBg==&rs=AOn4CLBvgegrEk6AZggw1KXCfSuRRKE4YQ)
