Over 200 million people in China are single, most of whom are moonlight people. How should the single economy enter?

Are you single? When you ask someone such a question casually, one of the seven people may answer you: "I'm single."

There are currently more than 200 million people in my country who are single. At the same time, Chinese families are also showing a trend of being single, and the proportion of one-person households is increasing.

Nowadays, many young people have changed their minds. They don’t think that getting married is a must. They will jump outside of the established concepts and re-examine their lives. At the same time, many people are beginning to think of older single youths. It's not a big deal.

Many single people are in a state where one person is full and the whole family is not hungry. According to statistics, 40% of the people in the first-tier cities are moonlight people. The more non-first-tier cities, the greater the proportion of moonlight people. In the fifth-tier cities, the proportion of "moonlight" people among single young people has reached 76%.

Where is the money spent? This question is not only asked by young people who are single, but also a lot of capital who wants to enter the game. Where is the money for these young people who are single with huge spending power?

I often hear people say that the quality of life is severely deteriorated after marriage, because at that time money is rarely spent on themselves, while single young people do not. Money is used to "please yourself." Compared with the pressure of saving money after marriage, single young people will be more free to consume and spend money without too much scruples. No matter what they eat, drink and play, the market of single economy has a broader prospect .

From the perspective of diet, eating by one person has been very popular in recent years. Not only small restaurants add a partition, but many hot pots and barbecues have also introduced a form of eating for one person. One person has one seat and one person. The amount of food you eat, you don’t have to worry about being alone in a group of three to five people eating, and you don’t have to worry about ordering too much to eat.

Many people today have social phobias. One-person eating also provides a more comfortable offline eating environment, which is an absolute boon for people with social fears.

In playing, the single economy is also in the ascendant. For example, in a shopping mall, you will always meet a small sing ,But it is such a small singing bar that has earned a higher income in a year. In fact, its main focus is the single scene. At the same time, there are now many maid shops in many places that provide board games and green companionship services. This is actually a product of the rapid development of the single economy.

For many people, even if single is very fragrant, they will occasionally feel lonely, so the economy of healing loneliness has been on the rise. The most obvious development in recent years is the pet economy. Many single young people keep cats or dogs, especially young people living in high-paced life in first-tier cities. They do a lot of things with consideration of cost and income, so some people would rather spend time to raise a dog than they would. Take things to maintain social relationships with other people, because they feel that pets will not betray themselves and the time spent raising pets is worthwhile.

and this has caused pet shops, pet food, pet clothing and other pet-related things to become popular, and many products are at a higher price.

Like keeping a pet, opening a blind box and buying a doll is also a way to heal single young people. A palm-sized doll is worth thousands or tens of thousands. The clothes and makeup worn on the doll are more expensive than humans. Many single young people feel that the doll can accompany themselves, so they are willing to spend money on it. She looks cute without crying.

In addition, the merchants are also very good at marketing. Each doll is set up with a unique personality, so that consumers feel that those dolls are their friends, and then let this group of single young people spend money willingly.

All in all, the single economy will always be a hot market, because people will continue to join, and now the marriage rate is getting lower and lower, there will be more and more single people, and the demand will always exist.