A large wave of young people
are pouring into Changsha
On June 29, the research group of the Youth and Educational Sociology Research Office of the Institute of Sociology of the Chinese Academy of Social Sciences, Xiaohongshu, and DT Finance jointly released "Squatting in the City - Young People Choose the City" New Demand Insights Report". The report focuses on the phenomenon of "squatting in cities" and studies the new needs and new standards for young people to choose to settle in cities.
"2022 Popular and livable cities TOP20" is released
Changsha ranks in the TOP1
The main body of "squatting cities" is the youth group. Young people no longer just "seek survival", but pay more attention to the pursuit of a quality "good life".
At the same time, young people have also given a new definition of livable cities, which is "a city more suitable for themselves" . The report further points out that the choice of "post-materialism" does not mean "sleeping down". Young people are using their own lifestyles to realize their self-worth, and they are also using their "city choices" to echo the "broad world with great potential."
#01 The choice of young people: Changsha ranks among the top livable cities. 1
In 2022, "what an ideal city looks like" is still an important issue, but its connotation is changing.
An important reason is that the post-00s and post-95s generation constitute new mobile subjects. Compared with those born in the 1990s, they have different growth backgrounds and a different understanding of life, so their expectations for the city are also different.
Among the popular livable cities recommended by young people, in addition to the familiar Changsha, Chengdu, Chongqing, Xi'an, Xiamen and other popular regulars on the list, there are also Kunming, Zhuhai, Nanning, Dalian, Wuxi. , Guiyang and other cities.
In the recommendations in the comment area, everyone listed the details of these cities that meet the requirements of "livable cities": Changsha , Chengdu, Chongqing, and Shenyang have low housing prices and rich food , and Kunming, Zhuhai, and Dalian have pleasant climates, Qingdao, Suzhou, Nanning, Zhuhai have a slow pace of life and pleasant scenery...
#02 Young people who "sit in the city" have new standards for livable cities
Compared with the past, more young people are starting to Take the initiative to find livable cities. Compared with those born in the 1985s and 1990s, young people of Generation Z have richer criteria for finding a city.
The report focuses on the phenomenon of "squatting in cities" and studies the new needs and new standards for young people to choose to settle in cities.
After dismantling the popular notes on Xiaohongshu about “squatting” on livable cities, the research team found the 20 most popular keywords needed for livable cities.
Conventional inspection conditions such as the city's hard development indicators are still important, such as housing prices, income economic conditions, high-speed rail, airports, subways, education and medical resources and other infrastructure, will all enter everyone's "squatting city" Key words. But in addition to conventional standards, today's young people have put forward more clear requirements for life details .
Among the 20 popular keywords for "livable city" conditions in Xiaohongshu, half are related to specific life. Many people expressed the hope that life will be convenient, local people are more tolerant, the language is easy to communicate, the climate is pleasant, and there are many places Food ...
survey data further proves that the city selection standards of this generation of young people are obviously biased towards life-oriented.
Judging from the answers of all interviewees, the urban characteristics that everyone attaches most importance to when choosing a city to live and work in the future are: ① Cost-effectiveness of life, ② Living convenience, ③ Job opportunities, ④ Transportation hub, ⑤ Friendship atmosphere, ⑥ Cultural and entertainment vitality, ⑦ Commercial development, ⑧ Freshness of life .
“You can have a reasonable income but also have a certain amount of time to enjoy life more”, “Life is convenient, public transportation reaches the whole city, convenience stores are everywhere in the city, food and fresh food are within reach”, all point to not being fancy but A more quality life.
Xiaohongshu user "@阿biu和二佳" mentioned that the quality of life "is not a sense of ritual or pseudo-refinement, but rather the pursuit of the state deep within oneself. As long as you live happily and healthily, you can follow the weather, It is very good if the environment and the life of the entire population are integrated into a very comfortable state."
#03 The attraction of Changsha
html On June 13, Foreign Ministry spokesperson Zhao Lijian, who graduated from the School of Foreign Languages of Central South University, posted a picture of Changsha’s Huangxing Road Pedestrian Street on his personal Twitter with the text “Food court, Changsha , #China.” Promoting Changsha to the world.
The picture shows the real scene of the food street in Changsha, Hunan. It is located on the Huangxing Road Pedestrian Street in Changsha. The densely packed food shops are enough to show the Changsha people's love for food.
On the same day, the "Graduation Travel Season" Consumer Trend Report released by Tongcheng Travel showed that Changsha is one of the ten most popular "tourist destinations" for graduates and college students.
In addition, the "2022 China City Gravity Index Report" shows that Changsha ranks 9th on the list of Chinese cities' gravity. In the secondary indicator system, Changsha’s population centripetal force, consumption vitality and livability level all rank among the best in the country.
What is the attraction of Changsha?
↓↓
Changsha
is a "city on the tip of the tongue"
There is stinky tofu
crayfish
Chopped pepper fish head
Tea Yan Yuese
...
All kinds of Hunan delicacies are blooming everywhere
Even in the early morning
Enjoy the delicious food of Changsha in one street. Provincial Museum
"Only Chu has talent, Yu Si For Sheng"
Yuelu Academy
"In the cold autumn of independence, heading north to the Xiangjiang River..."
Juzizhou
There are also young hipsters
who all love to check in
Xie Zilong Image Art Museum
Li Zijian Art Museum
Meixi Lake Grand Theater
Changshawen Heyou
...
Changsha is also a happy city
Since last year,
Changsha has installed more than 1,200 elevators in old communities
Vigorously promote 8 key areas urban renewal
00 beautiful residential areas in urban areas are improved and renovated
The vision of "Better City Makes Life"
at a glance
Promote solutions to the urgent, difficult and anxious problems of the masses such as "degrees, beds, parking spaces, toilet seats, ladders"
125,000 new academic degrees and 2,200 hospital beds
18.7 parking spaces Ten thousand, 170,000 toilets were renovated
In Changsha, more than 70% of the new financial resources
are used to protect and improve people's livelihood
Living in Changsha
ancient streets and alleys, community fitness, culture and art,
watching movies, paving the road...
An ordinary family can buy a house of 100 square meters after working for 6.4 years
Young people can pay the down payment for a house without relying on their parents
Working with their partners
Let’s like the beautiful Changsha
!
Producer/Ren Shuai
Editor/Chen Weichun
Editor/Li Leilei
Source/Changsha Evening News comprehensive Changsha release, DT Finance, China Youth Daily, Changsha Culture and Tourism, etc.
