Last year, a member of the Chinese People's Political Consultative Conference put forward such a suggestion.
said that English should be abolished as the main subject in primary and secondary schools.
This caused quite a stir at the time, and even caused a scolding war between those who supported it and those who did not! Most of the people who support
think about their children’s education and feel that without this very difficult subject, their children’s performance will be better.
Those who oppose it are from the perspective of English application. They feel that if we want to be more open and have a place in the international market, we must learn English well.
Let’s not care who is right or wrong. From this incident alone, we can see how important English is to children going to school.
English is required for the high school entrance examination, English is required for the college entrance examination, English is required for the postgraduate entrance examination and the Ph.D. examination. English is everywhere. Even Shanghai’s settlement policy requires English.
is such an important subject. If you want to learn it well, a good English teacher is very important.
Bubu who sent me a private message some time ago is a high school English teacher who has been in the industry for 6 years. She came to me because she wanted to do some side work to increase her income so that she and her children could have a better life.
Bubu was born in rural Hebei. She is the third eldest of four siblings. The reason she has so many brothers and sisters is because her parents wanted a boy to continue the family line.
If there are more brothers and sisters, the conditions will naturally be worse. The clothes, shoes, and schoolbags Bubu wore since she was a child were all worn and used by her sisters. She didn't care much about these, because the children around her were almost the same.
Although the parents’ preference for sons over daughters is a bit serious, fortunately, the requirements for them to go to school are those who have good grades and can persist in studying, and those who cannot continue will have no choice. The family will not continue to pay for them. You go and read it.
Therefore, the three sisters have studied very hard since childhood, and their grades have always been among the best in the class. Only the younger brother has poor academic performance. After graduating from junior high school, he was unwilling to go to school and went to work.
Although Bubu's eldest and second sister had good grades, they did not do very well in the college entrance examination and finally chose to go out to work. Only Bubu persisted to the end and was the only college student in the family.
When Bubu was in high school, she was the English class representative in her class. Her English scores were very good. After the college entrance examination, she chose an English major. She wanted to do an English-related job after graduation.
During her four years in college, in addition to passing the CET-4 exam required by the school, she also passed CET-8 in English majors and obtained a teacher qualification certificate.
One of her words impressed me deeply. She said, "Having passed CET-8 is an explanation for English majors."
has such an attitude and execution ability, it is not difficult for her to do a good job in her side business!
After Bubu graduated, he returned to his hometown. At that time, a junior high school in the town was recruiting English teachers. The salary was average, only 3,200 yuan a month.
She felt that this place could be a springboard for her, a springboard that would allow her to keep moving forward. The salary would not be that important, so she signed up.
did not expect that the whole process went smoothly. She soon became a junior high school English teacher, but she just didn't have a job.
She has worked in this school for three years. In the past three years, she passed the college entrance examination, found love, married her high school classmate, started a family, and gave birth to a daughter.
Bubu’s husband had some connections in the education system, so he helped Bubu move from a junior high school English teacher to a high school English teacher in the county, which was close to home.
Bubu works very hard, not only as an English teacher, but also as a class teacher.Everyone knows that as long as you become a class teacher, you have to take the class from the first year of high school to the third year of high school. This period is very busy.
Being busy at work must come at the expense of family life. When Bubu was too busy, her husband filed for divorce from her and confessed the truth about his cheating on her.
At this time, Bubu felt as if she had been struck by lightning, and she suddenly felt that all her efforts were meaningless.
After thinking about it for a long time, she finally agreed to divorce. But she has one request, that is, the custody of the child belongs to herself. My husband had no objection and agreed.
After the divorce, Bubu's shift as a homeroom teacher ended. She didn't want to be so busy anymore and wanted to spend more time with her children, so she decided not to be a homeroom teacher anymore.
After Bubu’s mother learned that she was divorced, she also took the initiative to help take care of her children and asked her to be more open-minded and strong.
When she is not the head teacher, Bubu has a lot of free time. She wants to use this time to do some side business and increase her income.
But she didn’t know what her side job was, so she sent this private message for help.
Bubu is an English teacher. His biggest advantage is his many years of teaching experience, so it is best to start a side job from this aspect.
So, my advice to her is: Be an English teacher who teaches English online.
Who should I teach?
Since Bubu teaches middle school and high school English, he provides online tutoring to middle school and high school students.
Many friends will say that the current policy does not allow everyone to do K12 extracurricular tutoring?
Yes, the policy does not allow it, but the demand is there. The
platform does not allow us to post K12 related tutoring content, but we can change the format.
The basic content of English is the same. We share the basic content, as long as sensitive words such as junior high and high school do not appear. In this way, it seems that the content we export to the outside world is adult English content, but in fact, we are using this content to attract parents.
For example, this account "English Jiujiu Teacher" shares basic English knowledge, but the content in the live broadcast room is about middle school and high school content!
and this account of Xiaohongshu is an online teaching English teacher with nearly 30,000 fans!
So, there is no problem for Bubu to go in this direction! How to do
01
specifically?
has two problems to solve:
One is to attract traffic, and the other is to convert.
Let’s talk about traffic first.
traffic must be driven by self-media, and self-media traffic is divided into short videos, soft articles, Q&A, and audio traffic.
For English teaching, short videos are no problem, and sharing content in the form of soft articles and questions and answers is no problem, but audio is not suitable for attracting traffic.
Bubu chose the form of soft articles and Q&A based on his actual situation.
There are three recommended platforms for soft articles and Q&A, namely Zhihu , Xiaohongshu’s graphic notes, and Toutiao.
Zhihu was launched in April this year. Its monthly active users have exceeded 100 million. The APP is opened 6.2 times a day and the average daily usage time reaches 70 minutes.
It can be seen from this data that Zhihu users are basically in-depth and immersive reading, so they are very suitable for sharing this kind of English teaching content.
The number of Xiaohongshu users has now exceeded 300 million, of which 72% are born in the 1990s, 50% of users are in first- and second-tier cities, and 87% of users are female users.
Therefore, this platform is also very suitable for Bubu to share.Needless to say, the headline number
has a lot of traffic, but the type of fans is relatively broad, so we can use it as a supplement. How to attract traffic to
?
Two steps:
First, build the basics of the account. The basic construction of
is to prepare basic information such as avatar, nickname, introduction, background image, and work cover image.
For the avatar, Bubu can take a professional photo, which looks more formal, such as this:
A nickname can be simple and easy to remember, such as "English teacher Bubu" or you can also add your own English name. The introduction to
has three parts: one's own professional experience, such as one's own teaching experience; authoritative endorsement, such as which certificates one has taken; and industry values, such as one's own vision, persistence, etc.
Background picture, it is best to put a photo of yourself and your classmates, which will confirm your identity as a teacher and increase your trust. Cover image of
's work. Different platforms have different requirements and tones.
For example, on Zhihu, it looks like this:
Its function is just a reminder.
and Xiaohongshu is like this:
Its effect is relatively large.
is displayed on the discovery page, and users will judge whether this note is the content they need through the cover prompt and content title.
In other words, the number of clicks on the work is completely determined by the cover and title.
Therefore, when making the cover image of your work, you must conform to the tonality of the platform!
But the general principle is: give everyone a reminder, the title is eye-catching, so that everyone can see the theme of your content at a glance.
After doing this, the basic construction of the account is completed, and the next step is content planning.
Then plan the content.
In terms of content planning, it can be planned according to the teaching content of junior high schools and high schools, but we have to learn to hide it.
such as "Phonetic Symbols and Pronunciation Series";
such as "Grammar Summary Series at Various Stages";
such as "36 Tips for English Tests";
such as "How to Learn English Efficiently in the Classroom?" ";
such as "English Quick Score Improvement Strategy";
such as "Common Test Points Summary and Sharing";
...
Did you mention the words of middle school and high school? No! But the content is all in the middle and high school syllabus.
Even a poor English teacher like me can list these contents. Is it difficult for an English teacher with many years of teaching experience to write them down?
At the end of each article, we add "If you or your children encounter problems in English learning, you can send me a private message to communicate together", and then send the WeChat ID to the other party.
Through these contents, we can attract traffic to our WeChat and then we can convert it.
let’s talk about conversion.
If we want to achieve good conversion, we need to build WeChat’s personality, and the focus is to show our teaching achievements.
WeChat’s personality creation also has two parts, one is the setting of basic information, and the other is the creation of a circle of friends. The basic information of
is similar to the content on other platforms, except for an additional personalized signature.
The personalized signature is just to put the service scope and industry values. These contents have been mentioned in the previous introduction, so I won’t go into details.
In terms of creating a circle of friends, if we make good use of the 3 principles, there will be no problem.
Interesting, is it difficult to share a short story about learning English every day? This is too much! Search all over the internet, there are a lot of them! You can also share interesting chat records between yourself and your students, as well as online students and parents.
has the information, start a fixed "English Daily Learning", don't share too much content, such as vocabulary, grammar, reading comprehension, composition, etc., there are too many.
resonates. Bubu can show his daily life at school, writing lesson plans, studying, and exercising. He can share his daily life of teaching children to learn English. He can also show his patience, attentiveness, and sincerity to students, sharing Case studies of outstanding students, sharing of achievements of outstanding students, etc.!
is to let parents and students know that Teacher Bubu can be trusted and is a very patient and professional English teacher!
Are you still worried that parents won’t come to register their children? There are two ways to monetize
Bubu:
One is to sell online courses.
Bubu has been teaching for many years and there is no problem in writing some courses. Not only can
be written, Bubu can also record the lessons and turn them into recorded lessons so that students can listen more completely.
It would be even more perfect if they sent a complete set of English learning materials. As a parent, I want to buy a set!
Take a look at this blogger on Douyin. He summarized the course himself and sold 16,000 sets.
and Zhihu, you can also put your own courses there to sell!
It’s even easier to sell on WeChat! A set sells for 199 yuan, is it expensive?
Da Qi is also a parent. This price is compared to the offline price of 300 to 400 an hour, so don’t be too cheap!
The second is the realization of one-to-one online teaching.
Although the policy does not allow you to provide extracurricular tutoring, students must make up for their poor performance. If you can't find it offline, you can only look for it online.
If Bubu first analyzes the students' performance, and then formulates targeted learning plans and daily tasks based on the students' different statuses.
Finally, daily supervision, homework correction, online word testing, etc. will be carried out. Parents will not be tempted? Will the students be unmoved?
Take a look at the blogger mentioned earlier. It is one-on-one online teaching, and parents are full of gratitude! One-on-one services like
charge 1,980 yuan a year, which averages to more than 100 yuan per month, which is very cheap!
can earn 40,000 yuan per year by recruiting 20 students. Including the income from selling courses, it is already half of Bubu's salary income.
And this business is a long-term one. As the number of Bubu’s fans grows, more and more students will earn more and more!
02
Every teacher who can stand on a three-foot podium and give lectures to students is made from thousands of troops, so I am not worried about Bubu's execution ability at all.
Now Bubu has a direction, and it is a direction that will be of great help and bonus to his English teaching career. I believe that Bubu will be able to achieve his goal!
In the next article, I will share with you how a toy store salesman can start his own side business.
