There are more and more things that mobile phones can do now!
From taking photos and chatting, to paying and ordering food, mobile apps are becoming more and more powerful. And WeChat is undoubtedly the most installed mobile app, almost a must for mobile phones. The total population of China is 1.4 billion, with 220 million people under 14 and 170 million over 60. By the end of 2019, the number of monthly active users of WeChat exceeded 1.2 billion. This exaggerated figure is enough to illustrate the wide spread of WeChat.
There were so many people doing instant messaging back then, why did WeChat stand out?
Some people would say that it is because of Tencent. Tencent QQ is the overlord of the PC (computer) era. Many companies launched instant messaging software similar to WeChat. In the end, only WeChat stood out. Of course, this is related to Tencent's huge user base. But one more important point is that it is free. At first, WeChat was a strategic product, and Tencent did not make money from this product at all, which discouraged many weak companies.
In fact, WeChat is not completely free. There are also "RMB players" on it!
There are three functions on WeChat, and you won’t be able to use them without paying. The first is a paid "public account article". Many people may have discovered that some official account articles require payment to be read. This is also an important measure for WeChat to build a content ecosystem. Qualified official accounts can be set to charge for all articles and some articles. For the fees paid by users, the platform will naturally charge a certain percentage of commissions.
The second is the paid "red envelope cover".
The red envelope is a very important function for WeChat, and it is also a "nirvana" for WeChat Pay to overtake in corners.On New Year's Eve that year, when WeChat red envelopes went viral in the circle of friends, Jack Ma shouted: (Alipay) was attacked by (WeChat Pay) in Pearl Harbor! Among the many demands for red envelopes, one type is for companies to issue red envelopes. WeChat has introduced a chargeable cover, with a red envelope charge of 10 yuan, 100 yuan starting. This is similar to the charging skin of QQ.
The third paid function is "WeChat Bean" rewards.
In recent years, live streaming platforms have become popular, and Tencent has also invested in many companies. Today, WeChat "people nearby" has also become "live broadcast and people nearby." And WeChat beans are used to buy gifts to reward the anchor. The price of WeChat beans is about 1 yuan and 7 beans. Is this a bit like Q coins? In fact, starting with QQ, Tencent has been taking the route of free products + value-added services, and WeChat is no exception. The basic functions of WeChat, chat, voice, video, and Moments are of course free. On this basis, WeChat also has some charging functions, which can only be used by paying.
Today's topic: Why do you think WeChat can be made bigger because it belongs to Tencent? Do you still watch Moments? why?
This article was originally created by "Wheat is Cool", please do not reprint without permission, offenders must be investigated! Like, please like, bookmark, and share, thank you!
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