After the sales of iPhone 12 mini and 13mini were both "successful", Apple completely gave up the small-screen mobile phone and launched the large-screen entry-level iPhone 14Plus in September this year. However, after this model, which Apple has high hopes for, not only did it break the issue price and sales also fell very sluggish after it was launched on October 7, which is in sharp contrast to the iPhone 14 Pro series, which is difficult to find.
iPhone14 is not selling well. The 1,000 yuan iPhone14Plus is just a larger screen and a higher battery capacity. The same A15 chip does not have high brushes, and it is expected that it will not be favored by Apple fans. The unofficial price of
iPhone14Plus has also hit a new low again. According to a price list of iPhone14Plus leaked online, the lowest prices of 128GB, 256GB and 512GB iPhone14Plus are 5,850 yuan (red), 6,800 yuan (red) and 7,870 yuan (red) respectively. Among them, 128GB is 1149 yuan cheaper than the official retail price, 256GB is 1099 yuan cheaper, and 512GB is 1829 yuan cheaper.
After the release of iPhone 8Plus in 2017, iPhone14Plus was the iPhone 2 model named after "Plus" five years later. However, the configuration that cannot attract consumers, coupled with the high pricing, has turned the iPhone 14Plus, which has been "sharpened in five years" into a useless product.
According to industry insiders, Apple's purchasing team reassessed the market's demand for iPhone14Plus, and the supply chain will cut orders by about 40%. Apple has asked at least one manufacturer to immediately stop producing parts for iPhone 14 Plus, and the two downstream suppliers responsible for assembling parts have cut production by 70% and 90% respectively.
But now it is too early to think that iPhone14Plus is a failed product. To get iPhone14Plus out of its current predicament, it depends on whether Apple is willing to admit its pricing mistakes and relax channel control.
The iPhoneXR released in 2018 was also due to its overpriced price, with a starting price of 6,499 yuan, and no one was interested in it at the first time in the first day of the market. A 720P mobile phone with a resolution of 720P, a large bezel that can "stop the aircraft carrier" and a single rear camera, is indeed an overselling price.
Many consumers think that the price of iPhoneXR is too high, so the sales volume of iPhoneXR was still relatively bleak in the early stages of its launch. Apple cannot admit its excessive pricing and relax channel price control. After several price cuts, major channels have made the iPhone XR "resurrect" and become a "real fragrance machine". In , the global sales of in 2019 reached 46.3 million units. The iPhone 14Plus, which fell to
, fell to 5,850 yuan, is already cheaper than the iPhone 14. Of course, this is just a price reduction by some merchants. It may be because too much purchase affects capital flow, so I want to sell at a low price as soon as possible.
On Tmall's Apple Store official flagship store, Apple product JD self-operated flagship store and other officially authorized e-commerce platforms, the price of iPhone14Plus is still the same as the official retail price, starting from 6,999 yuan.
Judging from the current situation, the iPhone 14Plus, which has been declining again and again, is likely to follow the footsteps of iPhoneXR. It is only a matter of time before the channel price collapses. Double 11 is here, so let’s wait for the iPhone 14Plus performance.
Have you bought the iPhone 14 series? If not, would you consider the iPhone 14 Plus for less than 6,000 yuan?
