2021 has arrived. It is reported that last year was the worst year for the global mobile phone market in recent years. Of course, everyone has thought of it. According to TrendForce's statistics, the total annual production volume in 2020 is only 1.25 billion units, an annual decrease of 11%. But the good news is that mobile phone sales in 2021 will return to positive growth.
So which brands will become hotspots this year? TrendForce also predicted that Samsung, Apple, and Xiaomi will become the top three.
According to its forecast, Samsung is expected to ship 267 million units in 2021, Apple is expected to reach 229 million units, and Xiaomi is expected to reach 198 million units. Looking at the status of these three companies again, Samsung said that it will launch the S21 series soon. This generation has a heavier task. Because the previous generation S20 series did not perform well in the market, it must be boosted this time.
In the second half of the year, Samsung may have more cost-effective flexible screen products. Flexible screens are also the focus of Samsung's efforts. It is reported that Apple is testing a folding screen mobile phone, using Samsung screen. Once Apple launches the corresponding product, then Samsung will definitely launch it simultaneously. Looking at Apple again, no one should doubt that it is currently the strongest mobile phone brand. Although its product sales are inferior to Samsung, its unit price and revenue are much stronger than Samsung.
After solving the iPhone 12 Pro supply problem, it is not ruled out that Apple will use the iPhone 12 to kill the Quartet, and once again detonate the market through the next-generation iPhone in September. I remember the iPhone 11 generation, around January of the following year, the popularity of the product dropped a lot, but this time is completely different. Users' interest in iPhone 12 has just risen and will support Apple's market popularity for more than half a year. The third place in
is Xiaomi. Xiaomi completed its goal of shipping 100 million units in Q4 2018 one month ahead of schedule. It seems that it will hit the annual target of 200 million units in 3 years. No wonder Xiaomi's share price has doubled.
Of course, those who are proud of the spring breeze will lose out. For example, Huawei will rank third in global shipments in 2020, and if the chip supply problem is not resolved in 2021, it may drop to seventh.
However, no matter which number it is in, this does not reflect Huawei's true strength. Huawei's technical strength is obvious to all. In the future, Huawei should still provide excellent products in many fields. We will still encounter many wonderful design products from Huawei in our lives.
Of course, we see that OPPO will have a good performance this year, but the focus of all brands' competition should be the market above 3500 yuan. Although this does not determine how much to ship, it is the best embodiment of brand strength. In this regard OPPO will have to work harder to face Xiaomi 11, Xiaomi 11 Pro and other models. So, who are you more optimistic about the mobile phone market in 2021?
