iPhone14 shipments are lower than expected. Is it just because of "reduction in allocation"? Apparently not. According to reports from many consumers, the quality control of the iPhone 14 series is also a bit poor, such as color differences on Smart Island, frequent crashes on WeChat, and card trays changing to single cards, etc. It is worth mentioning that these problems are not isolated cases, and there are many "rollovers".
Because of this, consumers are unwilling to pay for the iPhone 14 series. According to industry insiders, Apple has begun to accelerate production reduction and inventory clearance. It can be seen that Apple seems to be unable to bear it!
In fact, any mobile phone brand has experienced quality problems. Why did Apple cause public outrage this time? Because this is not the first time, whether it is the iPhone6 series or the iPhone12 series, Apple has "overturned" more than once or twice. When dealing with these problems, Apple's attitude strictly follows the "three no's". It does not listen, does not respond, and ignores. This is an important reason for consumer disappointment.
People’s Daily Online also reported on after-sales issues in the mobile phone market, revealing the truth about the industry. It is reported that the Shenzhen Consumer Council received as many as 1,113 complaints about mobile phone quality issues and after-sales issues in a single quarter. But unlike Apple, People's Daily named , Xiaomi, and other domestic mobile phone manufacturers, and praised domestic mobile phone manufacturers for their proactive attitude in solving problems. This is the essential difference.
In fact, domestic mobile phone manufacturers have also experienced quality problems. In the case of Xiaomi, the Xiaomi 11 series equipped with the Snapdragon 888 processor has suffered from Wifi burning and motherboard burning. However, when dealing with after-sales issues, Xiaomi’s attitude can be described as “three imperatives”: it must actively solve problems, it must satisfy users’ reasonable demands, and it must reassure consumers.
Although it has been two years since the release of the Xiaomi Mi 11 series, Xiaomi has not slackened off. Xiaomi is still trying every means to solve the problems faced by old customers. Recently, Xiaomi officially announced that it will comprehensively upgrade the after-sales service of the Xiaomi Mi 11 series. In response to motherboard quality issues, Xiaomi has extended the motherboard warranty period to 36 months.
You must know that the average life cycle of a mobile phone is only about two or three years, and the 36-month motherboard warranty is no different from the "lifetime warranty". This also makes those users who have no quality problems but are still worried about the motherboard completely relieved. Even if the phone is out of warranty, as long as there is a quality problem with the motherboard, Xiaomi will pay for the consumer, or repair it for free, or replace the motherboard for free.
In addition to People’s Daily Online praising Xiaomi’s 11 series after-sales policy updates, many rice fans also expressed recognition and affirmation of Xiaomi’s actions. I have to admit that Xiaomi did make the right choice this time. For consumers, after-sales service is more important than pre-sales service, and it can also change consumers' favorability and attitude towards a brand. Xiaomi's behavior can obviously gain points.
As a Chinese company, it should, as People's Daily Online said, actively solve consumer problems. Although there is chaos in the industry, giants such as Apple and Samsung have not taken the lead. But domestic technology companies need to assume more social responsibilities , which is what domestic machines should do. Only by being more positive, proactive and correct in dealing with consumers can we surpass mobile phone brands such as Apple and Samsung and capture the hearts of domestic consumers. What do you think about this? Welcome to leave comments and messages!
