2023 is about to usher in. The domestic mobile phone industry has become very lively, but what everyone is most concerned about is the iPhone15 series. Based on the information currently available, it can be concluded that the performance of the next generation of , apple is "squeezing toothpaste", the imaging system has been greatly upgraded, and its advantages in the high-end field are gradually shrinking. Is the Android camp about to usher in a "big turnaround" moment?
performance is toothpaste, A17 is lackluster
Foreign media 9to5 Mac reported that the iPhone 15 standard and Plus versions are equipped with A16 processors, and the Pro series high-end versions will be equipped with A17 chips. The first batch of new processors are based on TSMC’s 3nm process. The main upgrade weight is to extend battery life, and power consumption is expected to be reduced by about 35%. However, the performance upgrade is relatively small, mainly relying on stacked transistors and process upgrades to achieve small improvements. There will not be much innovation in the architecture. The reality is that Apple has no choice but to do so.
Due to the serious brain drain of chip , Apple's R&D team cannot bring strong innovation and can only make small changes on the original basis. This phenomenon cannot be reversed in a short time. Starting in 2019, a large number of Apple engineers have gone to competitors such as and Qualcomm . This situation is still intensifying, ultimately affecting the lack of upgrades of the A-series processors. It is not ruled out that competitors will overtake them in the next two years.
image major upgrade, introducing a periscope telephoto lens for the first time
Although the performance may be disappointing, the imaging system of the iPhone 15 series will bring a new experience. Multiple sources confirmed that it is equipped with a periscope telephoto lens for the first time. Up to now, Apple's main suppliers Largan , Yujingguang, LG, Sony , etc. have all taken actions, suggesting that next year there will be a "big customer" who will put forward new demands, and it will be necessary to modify the production line and upgrade and launch a new periscope telephoto lens module.
Although the above-mentioned supply chain did not disclose the information of "big customers", it has the ability to mobilize so many supply chains, and the level of attention has reached an unprecedented level. There is no other company besides Apple. Korean media The Elec also obtained exclusive internal information. In order to meet the needs of "big customers", LG decided to spend 1.65 trillion won (approximately 9 billion yuan) to build a new factory and prepare to build a new high-end periscope zoom actuator, which is said to be produced exclusively for Apple.
creates a top-notch Ultra version, with prices starting at 10,000 yuan.
The iPhone 15 series will launch an Ultra version for the first time to replace the original ProMax version, and the peripheral specifications will be improved again. For the first time, Apple will use titanium metal to build the body, while abandoning the right-angled frame and adopting a more rounded design. Therefore, the new phone will be lighter, stronger, and feels better. It will also come standard with a Type-C charging interface, and the charging speed is expected to be upgraded. It is bound to create the best overall experience in Apple’s history.
Precisely because of the large upgrade of the new phone, the price of iPhone 15 Ultra will also reach a new high, and the starting price of the National Bank version may reach more than 10,000 yuan. In addition, the iPhone 15 standard version and Plus version have limited upgrades. Apple wants to widen the differences between different versions, thereby increasing sales of high-end versions, hoping to increase Apple's overall profit margin.
Friends, assuming that the iPhone 15 series only improves images and squeezes out toothpaste in terms of performance, does it still have an advantage over the Android camp?
