A few days ago, the latest model of the iPhone 14 series was officially released, and the iPhone 14 Plus, finally ushered in its first sale. The starting price of 6999 yuan is not too expensive compared to Apple 's consistent high-end product positioning. Compared with the basic version of iPhone 14, the overall design of the Plus version is more in line with the needs of most consumers at present. The 6.7-inch large screen and 4325mAh large capacity battery. According to convention, large-screen iPhones have always sold quite considerable sales, but the popularity of Apple iPhone 14 Plus is extremely sluggish, and it can even be said to be very dismal. Not only did it fail to reverse the situation of iPhone 14 when it was cold, it turned out to be a turnaround again.
was first sold on October 7, and the channel broke the issue price by 450 yuan on the same day. The phenomenon of the first sale fell below the issue price by 450 yuan is enough to show that the iPhone 14 Plus is sluggish and its market performance is obviously unsatisfactory. After all, compared with the high-end market, product value retention rate is one of the crucial factors. In the strong market demand, there will be chain reactions such as premium and out of stock. At least for now, the iPhone 14 Plus still continues the sluggish performance of the basic iPhone 14 and repeats the same mistakes.
From the data point of view, the price of iPhone 14Plus is 450 yuan cheaper than Apple's official website, and the price difference is even greater for the large-capacity version. On the other hand, the summary analysis of the average exchange value of more than 40 recycling companies also confirms this. Data shows that compared with the same period last year, the depreciation of iPhone 14 is more than twice that of iPhone 13 . Among them, iPhone 14 Plus performed the worst, with an expected depreciation rate exceeding 38%, setting a record high in the past two years.
From the basic iPhone 14 to the large-screen iPhone 14 Plus, two of the same series of four models have failed, which is an extremely rare phenomenon in Apple's iPhone products of all generations. The main reason why iPhone 14 has frequently made Waterloo this year is to blame for one answer: Apple pays for the bad deal.
From the perspective of the product, the market performance of the two iPhone 14 series models continues to be sluggish, which is nothing more than Apple’s lack of attention to product upgrades and innovation, and its excessive performance and toothpaste. Compared with the previous generation of iPhone 13, iPhone 14 is almost consistent in hardware configuration, and there is not even the common conventional upgrades and iterations in the industry. It completely copied and applied the previous version of chips, memory and other core components, including hardware and design, and it is obvious that it lacks product competitiveness and selling points, and it is inevitable that consumers will not buy it.
Then, the iPhone 14 Plus, which also copied it, was exactly the same. Compared with the basic iPhone 14, the upgrades of the iPhone 14 Plus are extremely limited in all aspects, and the upgrade range is almost negligible. The only thing that is more intuitive for consumers is only a 6.7-inch large screen. In other aspects, the basic iPhone 14 is almost copied, including the previous generation of Apple A15 bionic chip, a refresh rate of only 60Hz, and the "one set of ever-passing" ancestral 12-megapixel rear dual camera module. Comprehensive configuration upgrades do not have a strong perception of consumers.
Overall, compared with the basic iPhone 14 Plus, the iPhone 14 Plus lacks differentiated highlights, and its product positioning is limited to the "magnified version of iPhone 14", and there are no other highlights. Moreover, while the product lacks enough to attract consumers' desire to buy, the price is still not cheap, with a starting price of 6,999 yuan. Both iPhone 14 and other Android-level competitors do not have any price advantages. Compared with the large and super-large iPhone 14 Pro and iPhone 14 Pro Max, there is a significant gap in hardware. The product positioning of "no high or low" is inevitably extremely embarrassing.
It is undeniable that it is an indisputable fact that the iPhone 14 and iPhone 14 Plus markets are cold at this stage. Not only is consumer demand weak, but the value retention rate and depreciation speed are also unbearable for professional scalpers. The root of everything lies in the serious shortage of product positioning and upgrading and innovation. In the environment of global economic downturn, intensified industry inflows and rational user consumption concepts, major mobile phone manufacturers continue to make efforts to promote sales growth. Gone are the era when regular updates and iterations or relying on its own iOS software technology ecosystem advantages to easily "win" and Apple, who later realizes it, has to pay for "showing bad things".
