iPhone 14 Plus is not a problem that it is difficult to get a single machine on the market.
On October 7, the new iPhone 14 Plus, Apple , was launched this year, suffered a break in the third-party platform.
China Securities Journal reporter noticed that on Apple's official website, iPhone 14 Plus is available in stock. On the Pinduoduo platform, iPhone 14 Plus received a coupon and reduced it by 500 yuan.
iPhone 14 Plus is launched and broke the issuance
On October 7, iPhone 14 Plus is released, which is Apple's new model this year.
It is understood that the iPhone 14 Plus is equipped with Apple's self-developed A15 chip and does not use the latest A16 chip. The iPhone 14 Plus uses a 6.7-inch display, retaining the previous notch screen design. In terms of price, the iPhone 14 Plus starts at 6,999 yuan.
is on a third-party platform, and the price reduction will be given to this model when it is launched. On October 7, "iPhone 14 Plus broke the issue price" became a hot search on Weibo.
Image source: Weibo
China Securities Journal reporter noticed that in Pinduoduo's 10 billion subsidy, iPhone 14 Plus received a coupon and reduced it by 500 yuan, and the price after the coupon was 6,499 yuan.
Image source: Pinduoduo platform
Some netizens said that iPhone 14Plus simply increases the screen, and adds so much price, which is obviously too expensive, and is even worse than iPhone 13 Pro Max.
Morgan Stanley believes that the launch of the iPhone 14 Plus, which replaces "mini", may drive longer-lasting iPhone ASP (average selling price) growth.
CITIC Securities said that combined with the statistics of the extension model of Apple products JD flagship store during the reservation period of the new iPhone 14 series (iPhone 14/iPhone 14 Plus/iPhone 14 Pro/iPhone 14 Pro Max reservations account for 13%/6%/45%/37% respectively), the sales of the iPhone 14 Pro series performed better, and the basic and Plus models were not as expected.
iPhone 14 Pro series expected sales is considerable
market research agency Canalys data shows that in the second quarter, Apple iPhone shipped 49.5 million units in the global smartphone market, accounting for 17%, ranking second. Morgan Stanley predicts that iPhone shipments will be 51 million units in the third quarter.
Great Wall Securities believes that after Apple launches a new phone, the high-end iPhone 14 Pro series products are expected to be considerable sales, and the product prices remain stable. The iPhone series may boost market confidence and stimulate consumers' demand for replacement. The performance of companies related to Apple's industry chain is highly certain.
CITIC Securities said that the stock volume of iPhone 14 series in the second half of 2022 is expected to reach the order of 80 million to 90 million units, which is basically the same as the iPhone 13 series in 2021; based on the current reservation situation and delivery cycle, it is expected that Apple may adjust the stocking structure in the future, and it is expected to increase the stocking proportion of iPhone 14 Pro series, and related supply chain companies (optics, displays, structural parts, soft boards, etc.) are expected to benefit.
CICC believes that the iPhone 14 series will boost Apple's industrial chain, and information in many aspects points to the sales of the iPhone 14 Pro series will exceed expectations, which is expected to bring opportunities for segmented industrial chains.
(China Securities Journal)
