htmlOn October 30, the opening ceremony of the first stop of the Hisense TV World Cup Living Room Carnival tour exhibition was grandly held at Changsha Hisense Plaza . With 22 days left in the opening of the World Cup, Hisense TV, together with brands such as Tencent Game , Zhihuashi and Changsha Wenheyou, took the lead in opening the World Cup Living Room Carnival feast.
Since live TV broadcasts were first applied to football games in 1937, football and television have been making achievements with each other and working together, and the happiness of fans has been continuously improved. As the official sponsor of two European Cup and two World Cups, Hisense has been dedicated to studying TV picture quality technology, constantly customizing and developing the viewing function, and constantly watching the game for fans.
"The demand for high-end display technology in top events has also driven Hisense to invest a lot of R&D funds every year to upgrade technology and iterate products. Hisense has widely used MEMC sports compensation technology in TV, making the dynamic visual effect of high-speed sports pictures smoother. At the same time, it has developed exclusive functions for viewing games such as sports mode, star recognition, and AI picture search to facilitate fans to watch games." Wang Wei, deputy general manager of the Domestic Marketing Center of Hisense Video Technology, said at the opening ceremony.
FIFA Chairman Gianni Infantino said: "Hisense's eye-catching products and cutting-edge technology will bring an incredible viewing experience to fans."
Ipsos survey data shows that after the 2018 World Cup, Hisense TV's awareness in China increased by 12 percentage points, and Hisense TV became the number one brand of consumer awareness in the TV category.
The first stop of this World Cup Living Room Carnival is selected in the internet celebrity city Changsha. It is precisely because Changsha has gathered a large number of "Hisense fans" that they have deep feelings for the Hisense TV brand with technical background. According to offline monitoring data of Aowei Cloud Network, Hisense TV has always ranked first in the market in the Changsha market. From January to September this year, its overall sales share reached 31.4% and its high-end market sales share reached 39.1%, both of which were significantly ahead of the second place.
"As a globally renowned brand, the Hisense brand is the pride of Chinese brands to participate in sponsoring world-class events such as the World Cup. Recently, Hisense has named Changsha's simulated World Cup. I hope Hisense will continue to support the sports industry and become bigger and stronger through close connection with sports," Xie Yiming, president of the Changsha Sports Industry Association, said in his speech at the opening.
It is understood that the Changsha Station of Hisense TV World Cup Living Room Carnival has set up four major living room scenes, including the World Cup limited best viewing living room, Zhihuashi Immersive Cinema Living Room, Tencent e-sports game living room, and fitness expert living room. On the opening day, it attracted many fans and consumers to join the Hisense TV World Cup Living Room Carnival and experience the joy brought by the World Cup.
occupies the most eye-catching position of the "World Cup Best Watching Living Room" is the 2022 World Cup official TV U8H. It upgrades backlight, chip and screen technology based on the ULED X display technology platform, solves the viewing pain points in the real use environment of users, and creates a reference-level image exclusive to fans. It is destined to become a magical tool for watching this year's World Cup.
Since the Qatar World Cup game time is mostly between 18:00 and 24:00 Beijing time, this is the prime time for Chinese fans to watch the game. Hisense U8H innovatively improves dimming accuracy from 12bits to 16bits, achieving 4096×16-level intelligent light control. The ambient light contrast reaches 3 times that of OLED. It can accurately perceive changes in the viewing environment where the user is located, allowing fans to see the details of the green lawn and the trajectory of the speeding football when watching the ball at night, and no longer miss every exciting moment.
Also born for watching the big scenes of the game, large-screen laser TV .Hisense 100-inch cinema-level full-color laser TV 100L9-PRO is the focus of the "Immersive Cinema Living Room". It has a color depth digit that exceeds the industry standard, can accurately and delicately present 1.07 billion colors, and has a color gamut coverage rate of 107% (BT.2020), bringing the real restoration of pure natural colors. Whether it is watching movies or watching football, it has an immersive feeling.
Hisense 27-inch fitness smart screen 27X7H, which debuted for the first time, is an invincible existence in the "fitness expert's living room". It completely breaks away from the constraints of the power cord and can perform fitness, movies, and games in any position in the home environment. The screen can be easily rotated by 180 degrees, lifted by 20 cm, and adjusted pitch by ±30 degrees. Whether it is adults or children, whether it is fitness or watching, it can meet your needs of "free practice and watch freely".
In order to allow more fans to watch and participate in the 2022 World Cup, Wang Wei revealed that Hisense will join hands with Haidilao to launch a Mini Watch Bar event in 300 offline stores across the country. Fans can watch the World Cup while eating hot pot; at the same time, Hisense will also launch the "Hisense TV U8H World Cup Douyin Challenge" on Douyin , inviting fans to watch and play football together, and enjoy the 4-year gathering and joy.
