Can't distinguish between "offline machine" and "online machine"? It’s actually very simple. It’s enough to master these 3 points.

So how to distinguish between "offline machine" and "online machine"? Today we will tell you about the three most critical points!

Less mention of processors,The price is much higher than similar products

I have always emphasized two basic concepts. The first concept is that the importance of the processor to the smartphone is equivalent to the importance of the heart to the human body. If it collapses, then the rest is nothing; the second concept is the degree of optimization of the system, which is equivalent to the excellent degree of human blood vessels, and no good system hardware is no good.

Normally, the processor of the mobile phone will be less mentioned in the offline machine. This is because if the processor is not powerful enough, it will not be able to support other excellent configurations, which is what we often say In order to reduce this bad experience, most mobile phone manufacturers will choose ordinary processor + ordinary configuration to achieve a balance of performance, but the price of these phones is usually higher than the price of products with the same configuration They are much more expensive, generally one-third to one-half more expensive.

Appearance and photography are at the core, and the cart is upside down to pursue LikePhone

Compared with the online machine, more emphasis is placed on the core hardware configuration of the product. After the offline machine castrated the core hardware configuration, it turned the cart before the horse and focused on the appearance and photography of the product.

More importantly, the appearance of this type of product is usually LikePhone, which is what we call appleization, or a tribute to Apple, adopting the design style of Apple’s products at the same time, and adopting product color matching A variety of trendy colors can achieve the purpose of attracting consumers' attention.

And in terms of images,Usually more attention is paid to upgrades in selfies and beauty, and this upgrade is not based on hardware, but more on software algorithms. It is undeniable that this kind of algorithm can indeed bring a more pleasing photographing effect, but it is far from being achieved regardless of the actual application value of the image or the degree of professionalism of the image.

The product change speed is fast, and the screen and other configuration upgrades are slow

Offline remember that another distinguishing feature is the fast product change, basically two to three changes a year, which means that the same series of products are one There will be 2 to 3 new product sales at the annual meeting. Normally, users of the old model will not use it for more than 4 to 6 months when the new machine goes on sale.

On the other hand, there will be no upgrades in configurations that are not perceived by ordinary consumers, such as screens. Instead, multiple generations of products are equipped with components of the same configuration. While saving costs and clearing inventory, it can make better profits.

kange nagging

In addition to the three most obvious features, offline machines can usually be bargained because of their huge profit margins; in addition, in order to be better To attract mass consumers, offline brand will invite many celebrities to endorse, or sponsor many variety shows, and these marketing expenses will eventually be converted into product costs, and consumers will bear this part after all.

Of course, we don’t deny that offline cameras are generally better than online ones in terms of their beautiful appearance and aesthetic beauty.After all, when the configuration is not as good as similar products, there is always enough selling point, right?

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