On the evening of July 2, the world's first "'Xinfeng' World Cup-themed city train" sponsored by Hisense Air Conditioning officially departed from Qingdao Wusi Square Subway Station! At the same time, a series of giant posters carrying the popular Internet topic "I oxygenate you" were simultaneously unveiled on the street, covering prominent locations in major subway stations in Qingdao, attracting a huge amount of attention. With this, Hisense Air Conditioning has officially launched a national topic marketing campaign that combines new air oxygenation + passionate football + urban culture to create a new summer landmark in island city and ignite a new craze for everyone to check in!
Sensation: The whole city is saying "I oxygenate you", who is he?
As early as a few days before the departure ceremony, a group of mysterious figures appeared in various subway stations in Qingdao. The group of people carried oxygen bottles and wore masks on their heads, shuttling through the subway lines. The oxygen bottles behind them showed 5 domestic The beautiful scenery of different scenic spots and the large words "I oxygenate you" on the bottle also attracted the curious eyes of many citizens. This pop-up event is a warm-up for the World Cup themed departure ceremony of Hisense Air Conditioning's "Fresh Wind". Hisense Air Conditioning hopes to bring good air to Qingdao, Kunming, Changbai Mountain in autumn and Zhangjiajie Forest Park in the form of a pop-up display. This move also caused many passengers to stop and take photos that day, making people look forward to the departure ceremony on the 2nd. The event officially started at 19:00 on the night of
2. A group of dancers in traditional costumes stepped onto the stage to show the audience a Cuju performance from a thousand years ago. It makes people deeply feel that this sport and entertainment method that has influenced China for more than two thousand years is now developing and going global, becoming the most attractive sport in the world today - football. Following the Cuju performance was the football baby energy show. The uniform dance and energetic slogans quickly pushed the atmosphere to a climax as soon as it appeared. With the blessing of the green background, it seemed that people were instantly in a football stadium. .
decryption: new style + football + Qingdao, a new lifestyle!
After the wonderful performances, Tan Peng, deputy director of the Qingdao Municipal Sports Bureau, Qingdao Municipal Culture and Tourism Bureau deputy inspector Xu Hongwei, Qingdao Radio and Television Station deputy editor-in-chief Wang Yonghui, Qingdao Metro GroupAssistant General Manager , Li Xiaojie, chairman of Qingtie Commercial Company, Zhu Tong, vice president of Hisense Home Appliances Group , and Pang Jing, deputy general manager of the Brand Management Department of Hisense Group, attended the launch ceremony together to witness the departure of the Hisense Fresh Air Air Conditioning World Cup themed train with the entire network audience, kicking off the Daocheng Culture and Sports is a new low-carbon fashion.
The Hisense Fresh Air air-conditioning ‘Fresh Wind’ World Cup themed train will be unveiled on Qingdao Metro Line 1, , Line 2, Line 3 and other popular subway lines. The ground inside the carriage is designed like a green field, and every passenger who walks in feels like they are on the field. The bottom also introduces every World Cup from 1994 to the present in the form of a timeline, leading everyone to review the wonderful moments of each World Cup. Triggered memories of many senior fans. The top of the carriage displays May Wind, the Catholic Church, Qingdao TV Tower and other famous tourist attractions in the island city, so that every passenger who wants to visit Qingdao can see a brand-new city through this subway. You can feel the cross-border integrated development of sports, culture and tourism in Qingdao.
The event that day was not only the departure ceremony of Hisense Air Conditioning's 'Fresh Wind' World Cup themed train, but also the opening ceremony of Hisense Fresh Air Air Conditioning's series of activities "Add Oxygen to Life, Renew the City - I Oxygen You". This event uses oxygen Bottle pop-up performances, network-wide confession activities, "Looking for New Trends" interactive mini-games and other forms were disseminated online and offline in an all-round way, delivering new trends to cities across the country. When passengers step into the subway and see the "I Oxygen You" promenade arranged by Hisense Fresh Air Air Conditioning, they feel as if they are in the green shade of a grassland with excellent air quality. Hisense fresh air air conditioners bring nature and green grassland into the city, using a green natural lifestyle to awaken the new air in the city.
In the bustling hub station, Hisense Fresh Air Air Conditioner has also installed an oxygen gas station. As long as passengers scan the QR code and participate in the "Finding Fresh Air Challenge" H5 interaction, if the challenge is successful, they can participate in the drawing of the limited edition "My Oxygen" for free. You” air blind box has a better chance of winning World Cup tickets. As soon as the on-site blind box machine was launched, it attracted the attention of many passengers, who lined up in front of the machine to take photos and check in as souvenirs.
A senior fan checked in on Weibo and posted a message about his collection of tickets: "I had a World Cup ticket during the 2018 World Cup but I couldn't go because of the final exam. Now that I have graduated, I want to go to the World Cup in Qatar." Someone else Through the "I Oxygen You" activity, I cherish my childhood memories. "I have lived in the city for a long time and experienced a lot of smog. I occasionally miss my childhood country life, listening to the birds chirping in the book, and smelling the freshness of the morning. You can take a deep breath and feel healed by the oxygen. "With just a few words, you can return to your childhood in the new wind."
experience: take photos, check in, post to Moments, my new city landmark!
The release of the Hisense air-conditioned World Cup train and the "I Oxygen You" series of activities not only help the World Cup with full surprise benefits and bring new experiences to fans, but also hope that through this opportunity, people around you can bravely share their feelings .
The slogan "I oxygenate you" can now be seen everywhere on the important sites of Qingdao Metro . These four simple words also contain the promise spoken by everyone. Couples passing by and families on a trip will subconsciously say this to the people around them when they see the slogan. The friendship that is usually difficult to express in words also becomes warm under the catalysis of the event. At the check-in event, a father recalled the ten years he had spent with his son. He was worried about his son's studies and took him to various major competitions since he was a child. Later, when work was transferred, he could only see him on weekends and holidays. Now he takes advantage of the school holidays to get together with his son. , came to Qingdao to play together. When he said the four words "I will support you" in a joking tone, the father and son looked at each other and smiled, making the event more meaningful.
Tan Peng, deputy director of Qingdao Municipal Sports Bureau, said at the departure ceremony: " Hisense 'Xinfeng' World Cup themed train is not only an initiative for a new low-carbon life, but also a cross-border integration of sports, culture, tourism and other diverse businesses." Xu Hongwei, deputy inspector of the Qingdao Municipal Culture and Tourism Bureau, also bluntly said that the theme train should be used as a business card to show Qingdao’s new urban look to the general public and tourists.
The sun is scorching like fire. Now is the peak season for air-conditioning use, and summer is also the tourist season for Qingdao, a coastal city. Hisense Air Conditioning hopes to deliver good air with optimal temperature, humidity, and oxygen content to the people of the island city through the "I Oxygen You" check-in activity, and through the World Cup, we will jointly build Qingdao, a "vibrant ocean capital, wonderful and pleasant city" Add a new oxygen. Zhu Tong, Vice President of Hisense Home Appliances Group, also sincerely expressed to all the audience during the departure ceremony: "Through this "I Oxygen You" activity, Hisense air conditioners organically combine corporate culture with urban culture and sports to create "new oxygen" for the city. With the strong support and cooperation of Qingdao TV Station, we jointly opened up a new internet celebrity check-in landmark "
" as the "oxygen conveyor" of this event. Hisense Fresh Air Air Conditioner Brilliant C200 is no matter in terms of temperature, humidity, wind feel, purification, freshness and... Intelligent 6 dimensions are used to create a Hi nature air steward system suitable for deep breathing of indoor air ecology. It can also link six major control systems with one click to achieve the best feeling temperature of 25.5℃ in the indoor environment and the Air-Care multi-dimensional air with 52% golden humidity. Balanced systems can optimize indoor air in multiple dimensions and effectively improve indoor air quality. This is why Hisense Fresh Air Air Conditioners insist on taking user needs as the starting point to satisfy consumers' high-quality life experience.
Hisense’s new trend journey started in Qingdao and will soon spread across the country. In order to deliver the refreshing and comfortable summer air to farther places, Hisense Fresh Air Air Conditioner and Hisense Parking Air Conditioner launched the "High Temperature Eight Thousand Miles, Cool China Tour" truck tour in July.Starting from Qingdao, we revisit the important towns of the ancient Silk Road and finally arrive at the Flame Mountain in Turpan, Xinjiang. Turpan Flame Mountain is China's hottest hot spot, with the highest temperature in summer reaching 47.8°C and the highest surface temperature reaching 89°C. In the face of hot and extreme weather, Hisense Fresh Air Air Conditioners travel thousands of miles to deliver coolness, and will launch a series of extreme challenges supported by powerful technology to let the fresh air blow through Yumen Pass!
As an advocate of fresh air air conditioning technology and a leading brand in the industry, Hisense has relied on its profound technological accumulation and innovative strength to continuously launch excellent products over the years, which have been widely recognized by consumers in the global market and become a vivid example of China's intelligent manufacturing going global. This summer, Hisense air conditioners ride on the "Fresh Wind" World Cup-themed train to deliver fresh air to everyone, adding "oxygen" to life. In this year's 2022 Qatar World Cup, Hisense will once again ignite the stadium with the high-profile attitude of "Hisense Air Conditioning, New Wind Competition", letting the new wind blow into every corner of the world and into the hearts of every fan.
