At present, my country's radio and television industry is full of opportunities and challenges, especially in the field of television industry. Traditional cable TV, IPTV, OTT and major Internet TVs are all displaying their "eighteen martial arts", both in terms of content and In terms of price or package marketing, we always give users various surprises. All the focus and halo of opportunity has been given to the field of video based on cable or Internet.
Business competition
However, outside the hustle and bustle of the world, there is a product that is like a "hermit". He does not fight with the world, but follows his own routine and uses his own unique temperament to continuously encircle the territory. At that time, he won a large number of "fans". The low-key king mentioned by Metaverse Superman is "Live Broadcasting Satellite Every House" (hereinafter referred to as "House to House")
House to House Antenna
Logically speaking, Household Hutong is not a "legacy". In fact, it was subject to certain regional restrictions in the early stages of development. Initially, household-to-household communication was used as a supplementary means to provide television services to areas that cable TV could not reach or cover. But the key to Tonghutong is that it has an "antenna"!
satellite
With the continuous development of my country's TV satellite technology, various major TV channels, especially CCTV's channels, have basically achieved satellite launch. At the same time, TV signals transmitted through satellites have also developed from standard definition to high definition and ultra high definition. In addition, the terrestrial reception technology supporting satellite TV is also becoming increasingly mature. In particular, the viewing experience of high-definition and ultra-high-definition TV received through household communication is almost comparable to that of cable TV.
uses data to speak, and data is the best tool to prove facts. Metaverse Superman analyzed the data in the past year and found that as of May 22, the number of Huhutong users was 133 million, while it was 131 million in the same period last year. Although the annual net increase in the total number of Huhutong users is still in the same order of magnitude Million level, but the pace of net addition of more than 100,000 households per month is compared with the net loss of users of cable TV. Huhutong has carved out a market of its own. In terms of technology and channels, Huhutong currently has almost no Competitors, in turn, Huhutong is a powerful "rival" to other TV products. Huhutong can seize other people's markets, but no one can shake Huhutong's position.
TV Tower
The characteristic of the live broadcast satellite household communication is the "antenna". This "antenna" that reaches the sky determines that household communication will probably become the "leader" of the future TV circle. In the Internet era, who doesn't like openness and wireless?
Do you think household-to-household satellite TV will become the mainstream of TV in the future? Everyone is welcome to discuss.
