Projectors are one of the fastest-growing categories in my country's audio-visual appliance industry. Projector shipments have surged since 2018, and it is estimated that shipments are expected to exceed 5.6 million units this year. As the market changes, major manufacturers have also stepped up innovation and R&D efforts to keep up with user needs. Projectors have also been graded due to differences in configuration and technology, and prices have climbed from 1,000 yuan to 6,000 yuan. The big sales season 618 has just come to an end, and major brands have also launched their war reports, and there are many hot-selling projectors. For consumers, there are so many brands and products that they can be dazzled. There are so many domestic brands, how do you choose one with a limited budget?
(Data source: IDC, China Business Industry Research Institute)
The budget is limited, how to choose between different brands?
According to 2021 survey data, XGIMI and Nut occupy the overall projector market shipments and , followed closely by Fengmi and Dangbei. Fengmi is a sub-brand jointly owned by Xiaomi and Guangfeng Technology . It is positioned more high-end, with prices ranging from 4,000 to 6,000 yuan. For entry-level newcomers with limited budgets, they tend to prefer cost-effective projectors priced at 3,000 yuan. Among them, the three major brands of XGIMI, Nut, and Dangbei are fiercely competitive.
Jimi - the giant in terms of shipments in the domestic smart projection market, is also the first projection company to launch domestic smart projectors. However, in recent years, due to the pressure of profit growth, marketing investment has increased, and in recent years, it has chosen a conservative strategy in terms of technological innovation. A research survey pointed out that in 2022, the marketing investment of and Jimi Technology will reach 630 million yuan, and the R&D investment will be 260 million yuan. Compared with the huge marketing expenses, R&D expenses only account for 40% of the marketing expenses. In recent years, new products have also appeared to have similar parameters but higher prices. Companies have paid more attention to product profits and reduced R&D costs. Overall, they are quite satisfactory.
Dangbei is currently one of China's well-known smart large-screen value-added service providers. In recent years, brand sales have grown at an alarming rate. However, before the laser series projection, many products were stacked, and technological innovation was relatively passive. Depending on what chip is used and what product is used, the user experience such as picture experience and machine texture is obviously different compared to other mid-range projectors.
Nut - was named the most innovative projector brand in 2015. It is an outstanding representative of domestic smart projectors. It has had many in-depth cooperation with international brands such as Dynaudio and Leica. It has huge R&D cost investment behind it and can Provide a more unique user experience.
(data source: IDC, China Business Industry Research Institute)
entry-level projection, how to choose between different popular models? The
brand uses products as its carrier. Service attitude and product quality directly affect the brand image, and the verticality of the company determines whether it can develop high-quality products. For the three major brands in the entry-level projection market in the 3,000 yuan price range, the star products of each company can also find the shadow of their corporate development strategy . The upgrade of Z6X, the star product of XGIMI Z series, to Z6X Pro is mainly due to the increase in material cost of hardware configuration. It does not invest more in R&D technology. Instead, the product price has increased by 700 yuan, which can't help but make users feel "cut off". Leek" doubts. Dangbei D3X occupies a place in the mid-range projector, which is defined as high-brightness, light and luxurious 1080P projection. However, the phenomenon of false branding and stacking of materials can still be seen. Product upgrades focus on improving brightness but need to control costs, often facing the problem of biased picture effects. Problems with low color and saturation. The JMGO G9 series is the leader in this field. The addition of the advanced MT9669 chip from G9 to G9S allows the system upgrade to directly launch a major innovation. The use of self-developed algorithm technology also greatly improves the picture experience. The price is still cost-effective at about 3,000 yuan, which can be said to be innovative while taking into account costs. However, the user-friendly experience of some functions needs to be improved (such as system updates, dynamic lock screen status, etc.), but it has been optimized. In terms of listening to user opinions, the recent positive reviews are indeed very positive. What kind of improvement will it bring with the addition of
flagship chip? When purchasing a projector, there is a saying on the Internet that novices should look at the parameters and veterans should look at the configuration.Regardless of the various parameters, the SoC+DMD hardware configuration plays a crucial role in the projector and also accounts for the bulk of the material cost. Most of the two major projectors in the 3,000 yuan price range on the market are the 0.33DMD+Mstar848 combination. , different from the conventional chip configuration of projectors in the same price range, the Nut G9S (0.23DMD+MT9669 combination) has attracted self-media experts from major platforms to experience and evaluate it after its launch. Among them, the well-known technology self-media "Bad Review" found during the actual test that With the support of the MT9669 chip, the projector has been improved to varying degrees in terms of noise, color range, and system flow.
("Bad review" Actual measurement comparison chart between MT9669+0.23DMD and Mstar848+0.33DMD)
Observing the overall picture, the projector equipped with a large-size DMD chip has higher clarity and brightness, but the MStar848 chip has limited computing power and does not have HDR 10. When analyzing images in multiple formats such as HLG and HDR 10+, when processing images with high contrast between light and dark, it is easy to lose image details. "Bad Review" During the actual measurement process, we also observed the problem of more noise in the dark details of the Mstar848 picture when we zoomed in on the details of the picture. The MT9669 chip supports the HSV color architecture and has stronger rendering capabilities for the picture. The overall picture looks similar to the projection effect with 0.33DMD. In addition to taking advantage of this hardware advantage, the Nut G9S also has mature R&D technology support. It is equipped with the exclusively developed PurePic dynamic noise reduction algorithm, which can layer and grade processing to reduce dry spots and impurities on the screen, improve the purity of the screen, and give users better vision. experience. In addition to super picture quality, what kind of large-screen experience can
provide? The application of the
MT9669 chip has diversified improvements in projector performance. In addition to optimizing picture quality, there are also qualitative leaps in picture switching and system flow. JMGO G9S has global MEMC motion compensation , which can effectively reduce image smear and stuttering when projecting high-speed moving images. In addition, the speed of automatic keystone correction and autofocus is more than 2 times higher than that of projections in the same price range. It can achieve an ultra-fast experience of 1 second for square alignment and 2 seconds for focusing after power-on. The entire machine system operates with extremely fast response, smoothness and no lag. .
(Actual measurement comparison chart of trapezoidal correction speed, the upper right is Nut G9S)
As a world-renowned audio brand, Dynaudio’s deep and powerful bass has always been the industry benchmark, and its treble is loud and not harsh. It has also maintained long-term cooperation with Nut. G9S also cooperates with Dynaudio's professional tuning team in adjusting the sound effects, listening to user feedback and repeatedly hammering, and applying mature and professional tuning technology to give entry-level projections a palace-level sound experience. The use of magnetic levitation technology and further ensures the presentation of high-quality sound.
In terms of comprehensive picture quality, sound quality, and smart experience, Nuts basically used all the good things in hardware and software to create the G9S. A product in the 3,000 yuan price range has performance and experience comparable to 5k projection. It can be said that Except for the difference in brightness, the other differences are not very big, but as a product that is most frequently used in dark fields, the difference in brightness is not enough to completely affect the use experience. Looking back on the development of the G series, JMGO has always insisted on innovation and breakthroughs. From the appearance craftsmanship to the advanced technology carried by internal components, each generation uses the most cutting-edge technology of the times. It is not a follower of industry technology, but an innovator and leader. , this year’s G9S built with MT9669 chip is an industry pioneer in projectors in the 3,000 yuan price range.
