As the first working day after the Spring Festival holiday, I believe many friends have already taken the "starting red envelope" distributed by the leader. However, after work, the author found that the well-known domestic media @人民日报 published an article in the economic section of "Striving to achieve "double breakthroughs" in domestic and overseas markets, and OnePlus’ mobile phones are driven by innovation and focus on the high-end market. OnePlus made a key report and highly affirmed it.
Interestingly, this is after the People’s Daily Online and Xinhua News Agency in January, the People’s Daily once again endorsed OnePlus. This is rare in the entire domestic mobile phone industry and brands. Through the evaluation and analysis of the People's Daily on OnePlus, we will discover the reason why the People's Daily's in-depth "unplanning" OnePlus has achieved a "double harvest" in the high-end markets at home and abroad.
So, why do the three national heavyweight official media endorsed OnePlus? In fact, this has a lot to do with OnePlus' own brand strength and R&D technology. We all know that as a representative of domestic high-end brands, Huawei is under tremendous pressure. Although the launch of the P40 series and Mate40 series is a hot market, it is suppressed by external factors, resulting in insufficient chip supply and blockage of global sales channels, which directly caused Huawei to directly fall out of the top 4 in Q4 market share in 2020.
But as another "dark horse" of domestic brands. After the limitation of Huawei's chips, OnePlus has been recognized and loved by overseas netizens with its strong R&D strength, service experience and good product quality. Although domestic brands are currently low in competitiveness in the global high-end market, they are basically monopolized by Samsung and Apple. But besides Huawei, OnePlus is another domestic brand that is firmly in the global high-end market.
According to previous data from relevant data research institutions, it is shown that due to the impact of the new crown epidemic, in the US smartphone market, OnePlus is the only mobile phone brand that has risen 163% against the trend and has become The biggest dark horse in the high-end market in the United States.
Of course, not only in the US market, but in India, the world’s second largest smartphone market,According to relevant data, in the period from 2016 to 2019, in India's high-end mobile phone market, its new hegemon is OnePlus, occupying the top position with a 33% market share.
In short, through the above content and data, it is not difficult to see the position of OnePlus in the global high-end market. Although Huawei is blocked by chips, OnePlus has become a hot brand in the global high-end market by virtue of its own advantages and strength, which is enough to prove its own strength. This is also the main reason why People's Daily, People's Daily Online and Xinhua Society reported on OnePlus in depth.
.
