On February 8, the Huanqiu Automobile Annual Festival was successfully held in the form of online live broadcast. At the ceremony, in the third round of voting, as the host released the last ballot in the ballot box to the public, who will win the Global Automobile Annual Awards this year, many people finally have a conclusion. Subsequently, under the online witness of millions of spectators and the supervision of the judges and professional impartial personnel, FAW Hongqi H9 won the "2020 Global Car of the Year" award.
From the start of the evaluation work to the announcement of the award winners, the birth process of this year's Global Automobile Annual Car Award can be called "smooth". As early as a month ago in the annual car evaluation session, whether it was a media vote or an expert vote, FAW Hongqi H9 had always been among the best. In the three rounds of voting at the ceremony, FAW Hongqi H9 has always been ahead of other models.
"I said before the start of the evaluation work that my most optimistic models in this year's selection are FAW Hongqi H9 and BYD Han. The results announced now are within my expectations." Professor Shuai Shijin, deputy dean of the Aero Engine Research Institute, believes that FAW Hongqi H9 is positioned as high-end luxury and represents the "red flag" in the hearts of Chinese people; and its cost performance is higher than that of luxury brands at the same level. He said, "For FAW Hongqi H9, this award is well deserved."
One
won the Global Car of the Year Award
The FAW Hongqi H9 deserves its name
In addition to Shuaishijin, many experts also sent FAW Hongqi H9 to the evaluation session. look forward to. "The design of FAW Hongqi H9 is full of national sentiments. This is the reason why I was optimistic about it at first," said Jiang Zhongjun, general manager of Beijing Dezi Future Data Technology Co., Ltd. The spiritual benchmarking significance is also an important plus. The shape of FAW Hongqi H9 continues the classic design of the Hongqi family. The straight waterfall grille is wider, the front is square, the side body is smooth, and the tail shape is rounded. While maintaining the luxurious atmosphere, it also adds many Chinese elements. "Hongqi uses strength prove,A serious self-owned brand can compete with foreign brands."
Some experts love its design, and some experts are optimistic about its performance on the road. Some experts said at the ceremony: "FAW Hongqi H9 3.0T power operation is more surging , Respond promptly; 2.0T takes into account fuel economy, smooth and powerful driving experience is also very calm. _P1p
It is reported that FAW Hongqi H9 was launched in August 2020. In the past six months, from the perspective of market sales performance, although the initial sales volume did not have much advantage in the initial market, FAW The Hongqi H9 has gradually shown an upward trend. Since November, FAW Hongqi H9 has begun to exceed the average sales of similar models.
In addition to FAW Hongqi H9, FAW Hongqi's 2020 market performance is also remarkable. In 2020, FAW Hongqi The annual sales volume reached 200,000 vehicles, and the annual sales target was completed one week ahead of schedule. Compared with three years ago, the sales volume in 2020 has increased by 42 times. Of course, behind the FAW Hongqi H9's annual award, it is inseparable from the 2020 auto market trend.
In 2020, state-owned auto companies such as Dongfeng, Guangzhou Automobile Group, and SAIC Motor will start the trend of "secondary impact on high-end". The above-mentioned auto companies have successively released or independently developed high-end brands this year. Among them, Dongfeng released the Lan at the end of July. Figure high-end brands; at the Guangzhou Auto Show in December, GAC Group’s Aian high-end brand was independent; at the same time, SAIC and Ali released the Zhiji car high-end brand. Witnessing the development process of China's auto market
Behind the FAW Hongqi H9 being elected to the Global Annual Car Award, it reflects the industry's recognition of the "high-end road" of state-owned auto companies. In fact, since 2014, the first Global Automotive Annual Award Models: New Mercedes-Benz C-Class Long Wheelbase, BMW 7 Series at the 2nd Global Automotive Annual Awards, Mercedes-Benz Long Wheelbase E-Class at the 3rd Global Automotive Annual Awards, to the 4th Global Automotive Annual Awards Model Geely Lynk & Co 01, SAIC Roewe Marvel X, the 5th Global Automobile Annual Awards,Then to the 6th Global Automobile Annual Award model FAW Toyota Asia Dragon, each award model is a microcosm of the development of the Chinese auto market that year.
From 2014 to 2016, the winners of the three global automotive annual awards are all BBA first-line luxury brands. In terms of model size, it covers, medium, medium and large vehicles. These three models represent the full dimension of luxury vehicles. The growth of the market. Since 2012, the annual growth rate of disposable income of urban residents in my country has remained above 7%. From 2014 to 2016, the continuous growth of the disposable income of urban residents helped my country's auto consumption upgrade from low-end to mid-to-high end. It is worth mentioning that in 2014, due to the different growth rates of Mercedes-Benz, BMW and Audi from other luxury brands, the industry officially divided the three into the luxury car camp.
In 2017, the victory of Geely Lynk & Co 01 broke the previous three conventions that foreign luxury brands were the protagonists and opened the road to high-end brands represented by private car companies. This year, the sales and share of China's independent brands continued to rise, and consumers' recognition of independent brands was gradually increasing. The results of the high-end strategy development of private car companies have begun to appear. Many high-end brands of private car companies have successively launched mass-produced models. Among them, Geely Lynk&Co released Lynk&Co 01, which achieved initial results in market segments; the first mass-produced vehicle of WEY, a high-end brand of Great Wall, has gradually increased monthly sales, injecting new vitality into the high-end road of private car companies; positioning is when it is born The high-end GAC Trumpchi, the brand's medium and large SUV GS8, became the first product of its own brand to succeed in the 150,000+ market.
In 2018, Marvel X won the award. This year, new energy vehicles are booming. Although this year, the Chinese auto market ushered in the first negative growth in more than two decades, but under the opportunity of industry change, SAIC Roewe, BYD, Chery, BAIC New Energy and other auto companies have launched new energy vehicles and launched marketable vehicles. Approved new energy vehicle products. At the same time, China's new energy vehicle sales are also increasing day by day. According to data from the global automotive industry platform MARKLINES, in 2018, global sales of new energy vehicles broke new highs.Reached 2.37 million vehicles. China is the world's largest new energy vehicle market, and China's new energy vehicle sales that year accounted for 53% of the global market.
SAIC Roewe Marvel X
The Fifth Global Automotive Annual Award Model In 2019, the Global Automotive Annual Award was won by the Japanese joint venture brand FAW Toyota Asia Dragon. Since 2016, the development of Japanese brands in China has gradually picked up; by 2019, the domestic auto market has entered a platform period, and redemption and additional purchases have become the main theme. This has led to consumers becoming less and less impulsive when buying cars and becoming more and more accustomed to Plan carefully and shop around. In this context, the growth rate of Japanese brands, known for their household, economical, and practical use, has reached a new high.
FAW Toyota Asia Dragon at the 6th Global Automobile Annual Awards
According to the data of the year, American, Korean, French and Chinese brands have all declined in varying degrees, while the total sales of German brands With a year-on-year increase of 5.83%, the Japanese brand has the largest year-on-year growth rate, reaching 7.94%, becoming the brand with the most prominent growth rate in 2019. At the same time, mainstream Japanese car companies also outperformed the market and most car companies this year.
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