On December 7, Great Wall Motor released its sales data for November 2020. In November, Great Wall Motor sold 145,240 new vehicles, a year-on-year increase of 26% and a month-on-month increase of 7%. From January to November, the total sales volume of Great Wall Motors was 961,489.
Faced with 2020, which is full of external uncertainties, Great Wall Motors chooses to face the future with thorough self-reformation. Under the guidance of a new corporate culture, comprehensive reforms in technological research and development, brand marketing, and organizational structure have not only ensured sales growth , And continued to make breakthroughs at the global layout level, and make great strides on the road of transforming into a global technology travel company.
The sales of Haval H6 broke through 50,000 consecutively. Star models detonated the market.
In November, Great Wall Motor's star models made great efforts, and the four major brands continued the momentum of the golden nine silver ten.
Haval brand sales broke 100,000 in November, reaching 101,812 units, an increase of 22% year-on-year and 4% month-on-month. The star models have grown across the board. Among them, the "National God" Haval H6 has sold more than 50,000 units for two consecutive months, and sold 55,001 units in November, setting a new single-month sales record for this year, an increase of 32% year-on-year and 4% month-on-month, totaling 90 units The monthly sales champion of SUVs is firmly held. Among them, the third-generation Haval H6 of the "New Forces" made great strides, with sales exceeding 20,000. The second and third generations of Haval H6 joined forces to attack, and the powerful potential of the national sacred car continued to erupt. In November, the third-generation Haval H6 not only upgraded intelligent cornering, ELK emergency lane keeping, RCW rear collision warning, RCTB reverse side braking and other functions through the vehicle FOTA, but also made a major debut at this year’s Guangzhou Auto Show. 2.0T intelligent four-wheel drive Model.
3/4 scaled car Haval Big Dog, from user development to fan cultivation, in November, partnered with "China New Rap 2020" champion Li Jialong as the leader of the tide, the two major trends CP gathered in Guangzhou, together to control irritation, released Big Dog's first single "Big Dog" was established as "Hardog State" to further enrich the trendy play culture established by Big Dog. The Big Dog label has added a new favorite of the country and the wild, the Haval Big Dog 2.0T four-wheel drive Chinese Country Dog Edition, with a pre-sale price of 161,900 yuan. With the interpretation of the true definition of the new travel companion of the trendy play, the Harvard Big Dog sold 8,555 units in November, an increase from the previous month 22%, the explosive potential is emerging.
The global smart trendy Haval F7 continued its stable monthly sales of over 10,000, with 12,087 new cars sold in November. With the strong launch of the 15,000 super replacement of unlimited brands and the strong online policy of 9.9 yuan to 5,300 yuan, Haval F7 will surely become the trendy choice of more young consumers.
In November, the global sales of Great Wall pickup trucks exceeded 200,000 units in 2020. From January to November, the cumulative sales were 203,365 units, a year-on-year increase of 53%. Great Wall pickups sold 22,610 units in November, and sales exceeded 20,000 units for 7 consecutive months, with a market share of nearly 50%. For every 2 pickup trucks sold in the pickup market, 1 unit is Great Wall! The Great Wall Artillery sold 12,080 units in November, and the sales volume exceeded 10,000 for the seventh consecutive month. It is firmly ranked as the champion of high-end pickup truck sales. Together with Fengjun 7 and Fengjun 5, it once again took the top three in the pickup market. Great Wall Pickup has the largest domestic and export sales of pickup trucks for 22 consecutive years!
In November, Great Wall Artillery helped the 2020 Lu Asia International Championship finals come to a successful conclusion. At the Guangzhou Auto Show, Great Wall pickups made their debut with towed guns, rescue guns, brigade guns and other models, and released a new user strategy to play with users. At the same time, the "Cannon Fire Alliance" teams from Beijing, Tianjin, Hebei, Shandong and Jin, Heiji, Liao and Mongolia, Hubei, Jiangsu, Zhejiang, Anhui and Shanghai, Guangdong, Guiqiong, Fujian, Hunan and Jiangxi provinces have been established successively to enjoy the entire scene of pickup truck life. In addition, Great Wall Pickup brought the 2021 Fengjun 5 and Fengjun 7 to visit Chucheng Manor again to pay tribute to the entrepreneurial spirit and promote the development of ecological agriculture.
On the 20th, the "popular" tank 300 off-road version was officially opened for pre-sale in the form of a "goddess special". In just two weeks, the deposit paid through WEY APP exceeded 10,000, with hardcore product strength and bold cross-border Marketing has created a popular "tank phenomenon". In the same period of November, the WEY brand officially launched two powerful models, the 2021 VV6 Child Care Edition and the VV5 Vitality Orange Edition, realizing the dual force of urban SUV + off-road SUV and further enhancing brand potential.
WEY has been practicing since its birthThe original intention of the "user-centered" brand has been continuously transformed through technological advancement, product refinement, and deep service cultivation, thus successfully breaking the ceiling of the upward path of Chinese brands, and has been dominated by joint venture brands. In China's high-end SUV market, it has won a place belonging to Chinese brands. Thanks to the favor and trust of nearly 400,000 users, the WEY brand will continue to uphold the original intention of the user concept, continue to forge ahead, let more people have luxury within reach, and continue to lead the collective development of Chinese brands to break through.
As the "pioneer" of Great Wall Motors entering the new energy field, the Euler brand sold 11,592 new cars in November, a sharp increase of 415% year-on-year and a month-on-month increase of 45%, achieving 9 consecutive growth and ranking first in the new energy industry. Among them, the Euler Black Cat sold 9,463 vehicles in November, a year-on-year increase of 373% and a month-on-month increase of 51%. On November 24, at the Great Wall Euler Good Cat launch conference with the theme of "Being an opponent of time", the "Eula Four Questions" opened a new mode of creative conference for Chinese car companies. The first batch of Euler Goodcats has five models in total, and the national unified price after subsidies is 103,900 to 143,900 yuan. "New Generation Smart Beauty Run" Euler Haomao has helped the Euler brand break through the price ceiling, driving the Euler brand to continue to rise, and officially announced that the Euler brand has entered the almost white-hot A0 pure electric segment market. Euler's confidence comes from continuous innovation and breakthroughs in its own technology. In the future, Euler will continue to adhere to "technology first" and "intelligently create" more surprises for the new generation of users.
Cultural renewal leads to comprehensive change. As the sales volume of
is playing triumphantly, Great Wall Motors unremittingly promotes self-change.
In November, Great Wall Motors comprehensively upgraded its mission, vision and core values, and renewed its corporate culture of "green wisdom, play in the world, honest and trust create change, share, make a little progress every day", and further focus on "user-centric" Development direction, fully implement the globalization strategy, and jointly promote Great Wall Motors to move toward the goal of "global technology travel company" at full speed.
Looking at the global market, Great Wall Motors continues to expand its global layout. In November, Great Wall Motor sold 9,302 units overseas, a 94% year-on-year increase. Great Wall Motors officially acquired the ownership of the Rayong plant in Thailand, opening a new chapter in ASEAN development.
In November, Great Wall Motor's Taizhou Smart Factory was officially completed and put into production, with a total investment of 8 billion yuan and an annual production capacity of 100,000 vehicles. The first mass production model, the Euler Haomao, will help Great Wall Motors accelerate its development of the new energy market.
On November 25, Great Wall Motors held a groundbreaking ceremony for its engine plant in Tula, Russia. The plant has an annual production capacity of 80,000 engines. It is planned to be completed and put into operation by the end of 2022. In the future, Great Wall Motors will be equipped with more than 90% of Russian models. All engines will come from the factory. In the technical field of
, Great Wall Motor has accumulated a lot of experience. The new generation of powertrain independently developed by Great Wall Motors officially rolled off the assembly line, including the world's first horizontal 9-speed wet dual-clutch transmission, the 4N20 engine selected as the "China Heart" 2020 top ten engine list, and a new generation of three-in-one electric drive system.
During the Guangzhou Auto Show, Great Wall Motors brought its four major brands to join forces and shine in the exhibition hall. Explosive models such as Haval First Love, the third-generation Haval H6, Haval Dog, WEY Tank 300 and other explosive models gathered together to create the best of this year’s Guangzhou Auto Show. Popular exhibition hall. At the same time, Great Wall Motors empowers marketing reforms with user thinking, and continues to push the brand upward. The three major brands of Haval, Euler, and Great Wall Pickup have joined forces to create an innovative gameplay for the Double Eleven Shopping Carnival-Super Live Night. On the day of the live broadcast, Tmall’s official flagship store had 2.183 million views and 24.287 million likes. The total number of views on the entire network exceeded 15.98 million, with 34411 clues collected and 26,916 orders.
In order to enhance user experience, Great Wall Motors pioneered a comprehensive online experience space-Great Wall Motors Digital Exhibition Hall, which truly restores each display model, breaks through offline space barriers, and creates a cross-brand fusion viewing experience on the same platform.
takes a renewed corporate culture as its guideline, and Great Wall Motors continues to promote reform measures in terms of technology research and development, brand marketing, and organizational structure. Reform and upgrade the whole value chain system around the concept of “user-centered”In the process of classifying, Great Wall Motors is gradually entering a new stage of transformation into a "global technology travel company".
