BMW, a luxury brand that has been riding the wind and waves for more than 100 years, has conquered the sky and the land. To become a leader of the luxury brand, it not only needs a strong car-making ability, but also an accurate insight into the future direction and market demand.
If you have a deep understanding of BMW's model development, you will find that BMW is always able to accurately grasp the new trends in the market, even in some tricky personalized market segments, BMW can always launch models that meet the needs of the next stage in time.
This year is not easy for many brands, but BMW does not seem to feel much influence. BMW has sold 560,000 vehicles in China in the first three quarters of this year, a year-on-year increase of 6.4%; and BMW’s new car layout this year has received positive reviews without exception.
Mr. Shao Bin, President of BMW (China) Automobile Trading Co., Ltd. believes that this is the secret of BMW’s high-quality growth: "In this extraordinary year, BMW insists on being'customer-centric' and continues to promote product offensives. The segmented market creates the most attractive products for Chinese customers. In the future, customer needs will be more segmented and more personalized, distinctive design and advanced technology will become the most important driving force for the development of luxury cars, the new BMW Models are showing this characteristic."
is "customer-centric", which not only continuously improves the quality of models and product capabilities, but also continuously introduces products tailored for consumers. The improvement of BMW's product power can be seen from its investment in research and development. With most car companies trying to reduce their budgets, the BMW Group's research and development investment in the first half of the year exceeded 2.7 billion euros, which was basically the same as the same period last year (2019: 2.796 billion euros).
BMW’s R&D investment is focused on electrification and digital enhancement, so you will see that the digital performance of BMW models is more prominent than that of rivals, including the latest version of the seventh-generation BMW iDrive human-computer interaction system and BMW digital key (you can use your mobile phone. Replacement key); there are also BMW 5 Series plug-in hybrids and BMW X1 plug-in hybrids that rivals are hard to beat. Both product strength and market performance are ahead of their competitors. These are the results of the BMW Group's R&D investment. The customer-centric concept of
is also reflected in the creation of the most attractive products for Chinese customers in various market segments. In addition to the new BMW 5 series and the new BMW 6 series GT, it also brings innovative The electric BMW iX3 and the new BMW 4 Series Coupe are enough to show BMW's precise insight into the future market.
Today, BMW has seen the next stage of the development trend of luxury cars, and brought two new models at the Guangzhou Auto Show: the innovative BMW 2 Series four-door coupe and the new BMW 4 Series convertible coupe. At the same time, the innovative pure electric BMW iX3 and the 100-unit limited edition of the MINI Sanqi Commemorative Edition and the new BMW 4 Series Convertible Coupe were officially announced. The innovative BMW 2 Series four-door coupe, the new BMW M3 Thunder Edition and the new BMW M4 Double The door coupe Thunder Edition officially announced the pre-sale price.
The innovative BMW 2 Series four-door coupe officially opened for pre-sale at the Guangzhou Auto Show. The recommended pre-sale price starts at 270,000 yuan, bringing a brand new choice to the luxury compact segment market. This is the first time that the BMW 2 Series has introduced four doors. The concept of a coupe satisfies the young consumers' individual self-expression and the demand for unique design.
The design of the innovative BMW 2 Series four-door coupe is one of the biggest selling points. The design adopts the "opposite philosophy" style, and uses many opposing design elements to match together to create a strong visual impact and iconic The angel-eye LED headlights rise slightly, matching the large-size air intake grille, and the sharpness is revealed wherever you look.
As a coupe, the innovative BMW 2 Series four-door coupe has a very elegant and comfortable side face, borderless doors and a slip-back design, creating a very dynamic and slender silhouette, and the C-pillar slender triangular windows. A bit of the shadow of the family 4 series and 8 series, BMW's coupe always has a unique self-confidence aura. The
tail light also adopts a new design, the "L" type LED tail light is very recognizable, and the small tail wing is added.Equipped with an M sports design suit, a high-gloss black trim around the BME logo, and a M sports bilateral trapezoidal exhaust pipe shape, it always declares its driving passion, and the visual effect is fuller and more prominent. This is also BMW based on the Chinese market. Design according to aesthetic needs. The
interior follows BMW’s consistent “driver-centric” layout. The latest family-style design is first transferred to BMW’s compact products in the Chinese market. The M sports multifunctional leather steering wheel is paired with front M sports 3 seats. In addition to the dual 10.25-inch full LCD instrument panel and touchable central display, it also introduces the unique light vein trim of the same level for the first time, which is full of sense of technology, allowing drivers to have the latest family luxury and technology in entry-level products Atmosphere.
The innovative BMW 2 Series four-door coupe has added a lot of digital equipment, including the seventh-generation BMW iDrive human-computer interaction system, BMW intelligent personal assistant, etc. Users can freely choose iDrive knobs, steering wheel multi-function buttons, touch screen, and natural Voice or use the unique gesture control system of the same level to have up to five-dimensional interactive experience with the vehicle. In addition, the innovative BMW 2 Series four-door coupe is equipped with a unique automatic parking assist system with 50-meter tracking reversing and a new generation of BMW digital keys, and supports Apple CarPlay and Baidu CarLife.
at the same time innovate the BMW 2 Series four-door coupe or a car that combines practicality and driving pleasure. The design of the four-door coupe allows it to integrate the dynamics of a coupe without losing the practicality of a four-door sedan. Compared with the 2 Series coupe, the 2 Series four-door coupe has a very spacious rear space, the rear knee space has increased by 33 mm, and is equipped with a panoramic glass sunroof to create an excellent sense of openness in the rear. The volume of the trunk compartment of
reaches 430 liters, and the rear seats can be folded down at a ratio of 40:20:40 to further expand the luggage compartment space to meet individual travel needs. The
series are equipped with a 2.0T four-cylinder turbocharged engine, matched with a 7-speed dual-clutch automatic manual gearbox, which releases surging power at all times. In order to optimize cornering performance and driving control experience, the innovative BMW 2 Series four-door coupe also introduced the ARB anti-skid stability control system derived from the BMW i brand for the first time, which can calmly cope with various adhesion forces such as wet, snow, and ice. Different roads will respond more quickly. Professor
's comment: The introduction of
's innovative BMW 2 Series four-door coupe makes Mercedes-Benz CLA no longer the only one in the same class. Compared with the homogenized family design of Mercedes-Benz, the innovative BMW 2 Series four-door coupe looks and The design presents a more unique and more in line with the aesthetic needs of the public. The brand-new interior and technological equipment meet the needs of luxury and technology. Together with the excellent control of the BMW family, the innovative BMW 2 Series four-door coupe can be expected in the future.
The all-new BMW 4 Series Coupe has been ordered since its launch in September. It is currently in a state of hard-to-find cars. Friends who cannot be the first batch of 4 Series Coupe owners, may wish to take a look at the new BMW just launched. For the 4 Series Convertible Coupe, the manufacturer’s suggested retail price range is 468,800 yuan to 558,800 yuan. This is the most popular state of the new 4 Series.
The overall appearance of the new BMW 4 Series Convertible Coupe follows the design and connotation of the new BMW 4 Series Coupe. The vertical air intake grille inherits the two legendary BMW models-BMW 3.0 CSi and BMW 328. Design: The slender headlight shape gives the body a strong visual effect of lateral pull up, and the innovative soft roof design interprets the unique charm of open-top driving.
At the same time, compared with the previous model, the front track has increased by 28 mm, and the rear track has increased by 18 mm. With the perfect 50:50 front and rear axle weight distribution, large-size wheels, it provides the driver with better control flexibility and Driving pleasure.
adopts a new soft top design. Compared with the previous generation of hard top convertible structure, the innovative soft top weight of the new BMW 4 Series Convertible Coupe is reduced by 40%. At a speed of 50 km/h, it can be opened and closed within 18 secondsIt also has the longest door in the BMW family; the powerful body size gives the new 4 Series Convertible Coupe a very slender body contour, perfectly presenting the style of a convertible sports car.
also takes into account excellent practicality. With the roof closed, the luggage compartment volume has increased from 300 liters to 385 liters. In the convertible state, the luggage volume of the new 4 Series Convertible Coupe is 80 liters more than that of the previous generation, and with ample rear space, it can be excellent for travel or tourism.
The new BMW 4 Series Convertible Coupe is still an all-round car, equipped with the latest digital technology of the BMW family, equipped with a new generation of BMW digital keys, the seventh-generation BMW iDrive human-computer interaction system, and BMW intelligent personal assistants.
At the same time, the new BMW 4 Series Convertible Coupe is also equipped with the BMW family’s latest automatic driving assistance system Pro, including active cruise control, leading traffic jam assistance, and lane change assistance systems, which can be turned on with one button from the steering wheel. A full set of functions, the accelerator brake steering allows the vehicle to take over, and the automatic lane change can also be realized by tapping the steering lever. The driver can also switch to the cruise system and take over the direction by itself; in addition, intelligent driving assistance such as 50-meter tracking reversing and automatic parking is also available in China All are mounted on the new BMW 4 Series Convertible Coupe.
is equipped with a 2.0T inline four-cylinder turbocharged engine, and is equipped with an 8-speed Steptronic manual transmission. In order to better fit the driving control character of the convertible coupe, the transmission has optimized shifting characteristics, and the rigidity of the body structure has also been enhanced. The overall torsional stiffness is 4% higher than the previous model.
The new BMW 4 Series Convertible Coupe inherits the BMW brand's genes and glory. With its innovative and forward-looking aesthetic design and more powerful dynamic driving performance, it is proud to be in the same segment of the market, and will surely bring unique aesthetics and avant-garde customers A more distinctive, passionate, and luxurious driving experience. Professor
's comment: The arrival of the new BMW 4 Series Convertible Coupe at
will not only share some of the order pressure of the new BMW 4 Series Coupe, but may also make the 4 Series even more popular. The professor has already tested the new BMW 4 Series Double Door coupe, its handling performance and driving pleasure are definitely the performance that driving enthusiasts pursue. It is passionate, interesting and well balanced. It is a more versatile and prestigious car. If you like it, hurry up, otherwise it is likely to be sold again at a higher price. .
can clearly feel the increasing demand for personalized models in the Chinese market in the past two years, especially in the epidemic this year, the market’s strong demand for luxury brands has become more prominent, and BMW has always had a very precise insight into market demand. , The introduction of the new BMW 4 Series Coupe has been filled with orders, and the following innovative BMW 2 Series Four-door Coupe and the new BMW 4 Series Convertible Coupe are bound to further lead the personalized market segment.