On November 20, the 18th Guangzhou International Automobile Exhibition officially opened with the theme of "New Technology, New Life". As the "host", GAC Group alone occupies Hall 2.2. Both GAC Toyota and GAC Trumpchi brought heavy models to the exhibition, showing the domineering landlord. In Hall 2.2, although GAC Mitsubishi did not occupy the C position, it still attracted the attention of many media people. After all, the 2021 Yige Ranqing Edition was announced to be on the market, and it also released the customer-centric "M-SPACE" digital service. The platform, through the simultaneous development of services and products, empowers the digital future and explores car life. How
builds the "M-SPACE" digital service platform
As the saying goes: the times make heroes, for the current digital wave is sweeping the world, rapidly changing people’s lifestyles, and also rewriting the way consumers communicate with brands and their identity, from products. Consumers "become brand "co-creators". On the day of the Guangzhou Auto Show press conference, Li Quming, Executive Deputy General Manager of GAC Mitsubishi officially released the new digital service platform "M-SPACE" of GAC Mitsubishi, and announced that the "M-SPACE" APP of GAC Mitsubishi was officially launched. The "M-SPACE" APP launched by
this time is not only an online experience platform for innovative digital services, but also a trendy social position created by GAC Mitsubishi for fans. It aggregates brand events, discount information and other real-time information. Fans provide online "one-stop" self-service for car viewing, car selection, car buying, and car use. It is worth mentioning that "M-SPACE" APP has also built an online interactive community, inviting three brand friends-well-known actor Zheng Luoxi, celebrity chef Lin Shuwei and well-known photographer Chu Weimin (Thomas) to settle in and open a personal homepage . On the day of the auto show, three brand friends called CALL for the "M-SPACE" digital service platform. The atmosphere was warm and exciting. In the future, GAC Mitsubishi will invite more powerful celebrities to settle in and interact with fans at close range.
GAC Mitsubishi's confidence in building the "M-SPACE" digital service platform stems from its own advantages. As we all know, Mitsubishi has many car clubs and loyal fans in China. They love to share and are willing to explore by nature, and "M-SPACE" APP is a charming fan aggregation platform. Here, fans can create their own individual space, enjoy the trendy products of the brand's cultural and creative industries, and appreciate the unique charm of the city in different urban themes, invite like-minded partners to join, interact and share together, and fully experience the exploration of GAC Mitsubishi Brand culture with fun.
2021 Yige Ranqing Edition refreshes the value benchmark of four-wheel drive SUV
At the Guangzhou Auto Show, GAC Mitsubishi released a new entry-level four-wheel drive version of Yige-2021 Yige Ranqing Edition, the official price: 167,800 yuan.
Speaking of Yixuan, everyone is no stranger to it. Since its launch in 2018, Yige has been favored by domestic consumers. The 2021 Yige Ranqing version launched this time, inherited the S-AWC super all-wheel control system in the same line as EVO, breaks through the mainstream four-wheel drive price range at a very cost-effective price, setting a new benchmark for four-wheel drive SUV value. In addition, GAC Mitsubishi also adopted user suggestions to customize the trunk for fans with a volume of nearly 60L, and added humanized designs such as rear air conditioning outlets and rear USB to meet consumers' dual pursuit of high value and high driving interest. , Demonstrating the full sincerity of GAC Mitsubishi to focus on user needs.
At the same time, in order to give back to consumers, GAC Mitsubishi has also prepared a series of surprise benefits waiting for everyone!
converge for a hundred years and seek a layout. 2020 is the closing year of the "13th Five-Year Plan" and the year of the "14th Five-Year Plan". GAC Mitsubishi General Manager Yimu Masashi said that towards 2022, GAC Mitsubishi is actively promoting customer-centric mid-term planning, vigorously carrying out brand reform and marketing innovation, and establishing a deeper emotional resonance with users; at the same time, increasing the frequency of model launches. At least one new model is planned every year. The release of the new "M-SPACE" digital service platform and the launch of the 2021 Yige Ranqing Edition are an important manifestation of the orderly progress of GAC Mitsubishi's mid-term plan.
