On October 29, according to the Hengchi Auto WeChat official account, Hengchi 5 officially started delivery, and the first batch of 100 units made 100 Hengchi owners get their car with joy. Although this is another major milestone in Hengchi Automobile, the entire network was in an uproar for a while.
delivery site
Some netizens were very happy to support Hengchi Auto. For example, netizen @Lucky Beam Ee said, " Evergrande car manufacturing is constantly criticized, but the key is persistence. I believe it will get better and better in the future." Netizen @ Wu Fei149 also said, "Delivery is a good thing, everything is difficult at the beginning." From their comments, we can see that everyone still has certain expectations and hopes for Evergrande's car manufacturing.
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The laws of development of things are contradictory. If there are supporters, there are doubters. Netizen @Deerko expressed concerns that "it is easy to build a car, but it is rare to be after-sales and service systems." Netizen @官网官网 also expressed concern about whether after-sales service can last long - "Who dares to buy today or not tomorrow, and it is hard to say whether there is an after-sales service in the future."
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regained reputation,
Hengchi car lanes are long and blocked!
Judging from the current online discussion, some people support it, some people worry, and more people are waiting and watching from both. In terms of after-sales guarantee, Hengchi Auto has deployed its first batch of delivery service centers in 19 cities including Beijing, Tianjin, Shanghai, Guangzhou, Shenzhen, Zhengzhou, Chengdu, Chongqing, and Haikou.
At present, Hengchi Automobile Service Network has covered 235 cities and 313 outlets across the country. Car owners can enjoy user rights such as lifelong warranty for the whole vehicle, three-electric lifelong warranty, and lifelong free maintenance.
In order to reassure consumers who support Hengchi Auto, the official said that it is to fully protect the rights and interests of car owners. According to the booking agreement, the first batch of car owners paid the full payment to the Tianjin Jinbin Notary Office when delivering the car. The previous pre-sale deposit and subscription deposit were also paid to the special account established by the Tianjin Jinbin Notary Office and subject to supervision by the notary office.
Despite this, the sequelae of the Evergrande thunder incident continues, and the collapse of reputation has caused consumers to feel psychologically panic. Once you are bitten by a snake for ten years, you are afraid of the well rope. In fact, this kind of psychology is understandable. After all, Evergrande's sudden storm has led to the bankruptcy of its reputation, and so many houses have not been delivered.
For Hengchi 5, the delivery of 100 vehicles is indeed just the first step, but this step is very important and is a very strong signal. At present, there is no need to mention the development space of the new energy vehicle market, Hengchi still has good opportunities. Evergrande Auto is considered to be the last retreat for Xu Jiayin . Since this is the case, I believe that he is serious about building cars. Only when the car is built and sold well can he have a chance to turn things around. It can be seen from the pre-sale that it is trying to dispel market doubts.
Reverse the trend and
Is there a great chance of success in Hengchi 5?
is the first batch of 100 vehicles. This is just the first step taken by Hengchi Auto. According to the industry, a model with a monthly sales of 10,000 vehicles is considered to be a firm foothold. So, is there a great chance of success in Hengchi 5?
Purchasing Feng learned that Hengchi 5 was discharged from the first car on December 30 last year; global pre-sales started on July 6; after three years and nine months, Hengchi 5 was officially mass-produced at its Tianjin factory on September 16. Judging from the mental journey of new car-making forces, Evergrande's car-making time is still within the reasonable range of the industry. After all, it took 3 years for the first car of NIO to be launched, Xiaopeng to be used for 3 years, ideal for 4 years, Hengchi has used for more than 3 years...
It is worth mentioning that Liu Yongzhuo , the president of Hengchi New Energy Vehicle Group, said after: "The market response is very good, better than expected. From the current point of view, Hengchi's big sales have become a foregone conclusion." Hengchi Auto previously stated that the first batch of 10,000 new cars will be delivered one after another from October this year, and the first batch of 10,000 will be delivered before the first quarter of next year.
According to the latest data from China Automobile Automobile Association , the cumulative sales of new energy vehicles in my country in the first three quarters of 2022 reached 4.567 million, and increased by more than 110% year-on-year; that is to say, it surpassed the sales of the whole year in 2021. As a key industry supported by my country, new energy vehicles have been in full swing in recent years. According to the plan, by 2030, the sales of new energy vehicles will account for 40% of the total sales of cars that year. This is a huge market space and there are great opportunities for car companies.
Whether Hengchi Auto can change its fate with the trend, market opportunities are right in front of us. In addition, the capital market is also very optimistic about the new energy vehicle field. According to iMedia Data Center, from January to July 2022, my country's new energy vehicle industry had 173 investments and financing, with an amount of up to 139.485 billion yuan. A large amount of capital is still seeking potential car companies. In terms of fame, Hengchi is not inferior to new car-making forces such as NIO and Ideal, but whether it can be transformed into an advantage depends on the next delivery situation. After all, it is said that there are 37,000 units in hand.
market and capital potential are unlimited. For Hengchi Automobile, if you handle the "aftershock" of the storm of the Evergrande Real Estate's business, the credibility and trust issues and the questioning of the quality of Hengchi 5, there is reason to believe that Hengchi Automobile still has great hope of counterattack.
accelerates the promotion of R&D.
Hengchi 6 will be offline at the end of this year
is similar to the mainstream new car manufacturing forces. Hengchi 5 adopts the "order-based sales" strategy. Hengchi sales staff said that according to the plan, the company will try its best to complete the order delivery of the first 10,000 vehicles before the Spring Festival.
However, facing Evergrande Group , the market has always questioned Hengchi Auto's sustainable operating capabilities. Not long ago, there were rumors that Evergrande Auto might be acquired by another automobile company and its factory in Tianjin will also be suspended.
Liu Yongzhuo responded to the media that the company has been actively introducing strategic investors. As of now, both local governments and many powerful companies have expressed their investment intentions in Hengchi Auto, and there is no such thing as merger and acquisition. The Tianjin factory also produces normally.
Evergrande Auto also stated that the company will accelerate the R&D and mass production of other models. Hengchi 6 will be offline at the end of this year and mass production in the first half of next year; Hengchi 7 will be offline in the first half of next year and mass production in the second half of next year, and at the same time, accelerating the R&D progress of Hengchi 1 and Hengchi 3.
Purchasing Bee Review
Sword sharpens from sharpening, and the fragrance of plum blossoms comes from the bitter cold! Faced with the increasingly fierce competition in the new energy vehicle market, Evergrande Auto still has a long way to go.
Source: Purchasing bee platform
