UNI series will be unveiled soon, which may continue the good development trend of UNI-T and help Changan Automobile to achieve brand upgrade.
Recently, according to Changan Automobile's official disclosure, the second model of its UNI series, UNI-K, will be unveiled at the Guangzhou Auto Show.
It is reported that Changan UNI-K still adopts the unique frameless grille design of UNI series in appearance, presenting avant-garde, stylish dynamic and tension as a whole. In terms of interior, UNI-K did not continue the design language of UNI-T, but adopted a new model. Changan Automobile officially stated that when designing the interior of the UNI-K, the designer did not want to directly copy the design elements of the UNI-T, because the positioning and targeting of the two cars are different. As the first model of the UNI series,
UNI-T had a good performance at the beginning of its launch. According to statistics, UNI-T's bicycle sales reached 11,200 in October. It is worth mentioning that since its launch in June, UNI-T has sold more than 10,000 for 4 consecutive months, making it a good start for the UNI series. The birth of the UNI series is not only a collection of Changan's latest technology, but also a symbol of the upgrade of Changan's own brand. Therefore, as the second model of the UNI series, UNI-K may be able to continue the development trend of UNI-T. With the blessing of the UNI series, Changan's own brand has also achieved relatively good market performance. In October this year, Changan's own brand sold a total of 161,500 vehicles, an increase of 30.5% year-on-year, accounting for 76% of the total sales of Changan Automobile. It can be seen that independent brands have become the main source of the increase in the overall sales of Changan Automobile. The positive year-on-year growth for seven consecutive months has also enabled it to consistently rank second in sales of independent auto brands.
Compared with FAW, SAIC and Dongfeng, which are also the "big four", it is not easy for Changan's own brands to have such a development in 2020. At the beginning of this year, due to the impact of the new crown epidemic, China's auto market as a whole showed a downward trend. Moving forward and picking up sales have become a top priority for major auto companies. At the same time, major auto companies are constantly impacting the high-end brand market, such as FAW Hongqi, SAIC L, and Dongfeng Lantu. Changan Automobile also took advantage of the trend and launched the UNI series of high-end products. It is under the blessing of such a newly created product sequence that it has demonstrated certain market competitiveness and anti-risk ability. Since April of this year, Changan Automobile has gone out of a short "throttle period", sales rebounded rapidly, and since then has maintained a steady growth in market performance.
At present, the growth rate of China's auto market is slowing down, and it is changing from an incremental market to a stock market. Affected by this big environment, the development of China's independent brands is at a key node. Since 2020, the market share of Chinese self-owned brand passenger vehicles has been hovering at a low level of 37%, and it is urgent for major auto companies to gain more market space in their limited share. The problem solved is the same in Changan. After achieving high gloss performance in the early years, the development of Changan Auto's own brand has also experienced fluctuations, but it has never given up its efforts and attempts. From the current point of view, the birth of the UNI-T series may be the best answer. This high-end product sequence will lead Changan Automobile to a higher level of development.
On the other hand, while Changan's own brand is seeking development, it is also seeking new cooperation. On November 14th, at the scene of the first CCTV "First Release" program, Changan Automobile Chairman Zhu Huarong revealed that Changan Automobile will work with Huawei and CATL to build a new high-end smart car brand, and the first mass-produced model will be put into operation soon produce. It can be seen that with the launch of UNI-K and the strong alliance, the long-standing problems of Changan's own brands are expected to be greatly improved.
Along with the good news comes the share price of Changan Automobile. It is reported that since November 12, Changan Auto's stock has started its daily limit, and as of the 18th, there have been five consecutive trading daily limits, an increase of nearly 40%. In this regard, Changan Automobile stated that the company's current operating conditions are normal, and the internal and external operating environment has not undergone major changes.
Overall, in the increasingly competitive Chinese auto market, the future development of Changan Automobile and its own brands is worth looking forward to and waiting for.
This article comes from the author of Autohome and does not represent the viewpoint of Autohome.
