In the 21st century, enterprises compete for talents, while car companies compete for technology.

2025/07/0204:33:36 car 1101

21st century enterprises compete for talents, while car companies compete for technology. The traditional car manufacturing powerhouse, which has decades of experience in car manufacturing and has accumulated more R&D capital, also started a round of technological landing in this important period of transformation. BAIC, which has been struggling in the Chinese automobile manufacturing industry for 64 years, is the first to make efforts and work with the current hot Huawei HarmonyOS platform to create the "strongest brain" in the field of intelligence and networking, and is the first to match the new SUV Rubik's Cube, with a price starting from 99,900 yuan.

In the 21st century, enterprises compete for talents, while car companies compete for technology. - DayDayNews

In fact, from the appearance part, BAIC Rubik's Cube is showing consumers its "intelligence". In the past, some low-resistance designs that only appeared on the new energy vehicle in the past have begun to be included in its body building. On the side four-door panel, we saw hidden electric door handles, practicing the trend of low wind resistance. The 19-inch five-spoke wheels make the whole vehicle look more sporty. At the same time, the starry sky-like center net of the Tiangong Star Array is also covered with a high-density rhythmic straight waterfall below. Combined with the suspended contrast of the entire body, the texture of its young and sporty is quite strong.

In the 21st century, enterprises compete for talents, while car companies compete for technology. - DayDayNews

In the 21st century, enterprises compete for talents, while car companies compete for technology. - DayDayNews

In the cabin, intelligent technology is the first to be used in lighting. It has both AI interactive lights that can bring emotional temperature to the cockpit, and 3D light-effect textured ambient light that improves cutting-edge fashion. It is combined with a flat-bottom splicing steering wheel and semi-wrapped electronic gear shifting mechanism that can highlight the sporty performance style, which will remind people of the appearance of the future aircraft seen in science fiction movies.

In the 21st century, enterprises compete for talents, while car companies compete for technology. - DayDayNews

So, as the only model currently built on the Huawei HarmonyOS platform, how will users evaluate such a smart experience outside of vision? For this reason, we also asked several BAIC Rubik's Cube owners. Among them are many "trendy young people" who pay attention to car entertainment. The 24-hour online 24-hour HarmonyOS system and 5G network enable them to transform this smart cockpit into a karaoke room, but also to sit in a car full of friends to form a team to drive online. The Demon Esports version, which was previously created with Honor of Kings, will make the car look more gaming-like than the e-sports Internet cafe.

In the 21st century, enterprises compete for talents, while car companies compete for technology. - DayDayNews

In addition, there are also self-driving enthusiasts among these car owners, which have higher requirements for the storage space in the cabin and the dynamic power performance. From the intuitive feeling of the car owners, the magic core 1.5T engine with up to 188 horsepower has never disappointed them. The power output is as good as 39.2% thermal efficiency allows it to achieve a dynamic output response of 43%. In addition to being spacious, the trunk brought by the 2735mm large wheelbase can also be spacious, and this smart cockpit can also transform into a variety of applications through HarmonyOS and later expansion. In addition to watching a car movie at a campsite, it also has applications such as Migu VideoHTM4, which will not miss any hot-blooded ball game. More than 100 mainstream applications will be expanded to enrich passengers' car use experience.

In the 21st century, enterprises compete for talents, while car companies compete for technology. - DayDayNews

If you want to ask why BAIC Rubik's Cube can bring users such an excellent smart car experience, then we have to talk about a fast "discharge" core in this "strongest brain", namely Huawei 's brand new Kirin 990A Soc automotive-grade smart chip. The Kirin 990A comes from Huawei's self-developed Taishan architecture. Through advanced process technology, the chip ranks among the top in the industry in the three core processing units of CPU+GPU+NPU. The 8-core central processor , 16-core dual 4K graphics processors, and a neural network processor composed of dual large core + micro-core , making it feel as smooth as a flagship mobile phone in terms of multi-dimensional processing capabilities.

In the 21st century, enterprises compete for talents, while car companies compete for technology. - DayDayNews

(pictured as Huawei HiSilicon Kirin chip simulation picture)

, especially this chip has achieved deep binding with the 5G network. It can achieve the integration of multiple ecosystems through the application store provided by HarmonyOS smart cockpit. This system will also support seamless switching between mobile phones and car machines. In addition to navigation and calling, it has more functional science to realize cross-device relay to ensure smooth and uninterrupted use of the loading and drop-off function. These intelligent configurations allow BAIC Rubik's Cube to have an intelligent experience that surpasses competitors of the same level. Even compared with some mainstream new energy vehicles, BAIC Rubik's Cube is not weak at all.

In the 21st century, enterprises compete for talents, while car companies compete for technology. - DayDayNews

was written at the end

BAIC Rubik's Cube did not choose to "do it" in the new three eras, but chose to take the initiative to join forces with Huawei, and take the lead in achieving the intelligence and networking level that is comparable to new energy in the fuel vehicle market, and even surpasses new forces. At the same time, we also see futurism and sports style in its design. With the hardware support brought by the top ten 1.5T engines of the "Chinese Heart", this "strongest brain" also seems to be guaranteed by "strong body". In this way, BAIC Rubik's Cube is indeed a good choice for the 100,000-level market, and now there is a replacement subsidy of , up to 6,000 yuan.

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