bZ3 has the Toyota standard, but its technology is BYD . The "soil" of Japanese low-end and high-priced is empty.
In the Chinese automobile consumer market, Japanese automobile brands have long occupied the top of the food chain. Brands like Honda Toyota do not have to worry about sales in the Chinese market. Even if the configuration level of some models with higher volume is relatively low, they can be much more expensive than other domestic cars of the same level. Moreover, offline sales channels often do not have big discounts, and they may even face price increases. From the perspective of brand power, Japanese cars do have low distribution and high prices, because most Chinese consumers trust Japanese technology more. But now the new energy era has arrived, and this situation is about to change drastically. Recently, the new Toyota BZ3 sedan was released, and the technical advantages have disappeared. The definition of this model is vague. From the wheelbase, it can be understood as a mid-sized sedan, but the total body length is only 4725mm and the wheelbase reaches 2880mm. The product size positioning is obviously much smaller than that of Camry and Asian Dragon , but it is higher than that of Corolla . This phenomenon of short body and long wheelbase is mainly due to the use of an electrified platform, with short front and rear overhangs, and there is no engine compartment .
appearance design is different from the Toyota fuel vehicle series. It has the temperament of new energy vehicle , but it is not as radical as the domestic new car manufacturing forces. The front face of the car uses a closed center grille, and a daytime running light strip is decorated through the front of the car, and the two sides are relatively exquisite matrix LED headlights. The side of the body uses hidden door handles and a color-blocked coupe sloping back roof, which are obviously both popular trends. It can be seen that the Toyota designer team is not that rigid and has a precise grasp of the trend. If you compare the interior of the Corolla, the technological atmosphere is a world of difference. It turns out that Toyota can also use a large screen, and the visual effect of the central control and large vertical screen is not even inferior to that of Tesla . It also replaces most of the mechanical transmission buttons, and the air conditioning control area is integrated at the bottom of the screen. In front of the driver is a digital LCD instrument with a floating style. What’s strange is that the steering wheel adopts a square design.
The core selling point of Toyota cars in the past was the powertrain, and the stable naturally aspirated engine is the golden sign, but this Toyota BZ3 uses a pure electric architecture, so the engine technology that Toyota has accumulated over the years is directly cleared. motor and battery pack have begun to seek help from Chinese independent brands. Toyota BZ3 has been confirmed to be equipped with BYD's lithium iron phosphate battery pack, and the motor also comes from BYD's Fudi Power, which is equivalent to copying the core hardware from BYD.
It is conceivable that this Toyota BZ3 will not have a brand halo after it is launched. It seems that the Toyota logo is hung, but its technology is from BYD. If the price exceeds the same level of BYD product, why don’t consumers directly choose BYD? So this means that the low-profile and high-price strategy of Japanese brands will fail in the next stage. The guide price of this car starts at 199,800, which is already lower than that of BYD Seal.
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