Versailles C5 X Personalized Modification: Let's create a brand new lifestyle
Nowadays, young people have unique insights into trends and fashion. Deeply pursuing interest and pursuing love is the "trend" of young people. And Dongfeng Citroen Versailles C5 X undoubtedly provides an additional choice for young consumers to create a new lifestyle.
At the first anniversary of the launch of Dongfeng Citroen Versailles C5 X, an anniversary celebration with the theme of "Life Breaking Moves, Versailles" not only opened up the interesting points of the young consumer group, but also started a grand adventure of youth enthusiasm and modification elements colliding.
As a multi-purpose model for mainstream consumer groups, Versailles C5 X, which has comprehensive and comprehensive strength, is creating a new life experience that is more in line with the needs of young consumer groups with a youthful style, matching the diverse solutions to lifestyles.
Versailles C5 X has become the "French Car Annual Sales King"
After more than 20 years of rapid market development, the domestic auto market has now entered the consumption-oriented buyer market , and the intensity of competition in the auto market continues to deepen. With the change in the market environment, coupled with factors such as electrification transformation and the introduction of digital technology, higher requirements have been put forward for car companies to a large extent.
Under this background, how to meet the growing consumer demand through technological innovation and business model innovation is a difficult problem facing all automobile companies. Versailles C5 X is the answer given by Dongfeng Citroen to answer the above questions.
Since the Versailles C5 X was unveiled in April 2021, this model has attracted much attention from the consumer market. It became the "Annual Sales King of French Cars" in just three months after it was launched on September 23 of the same year. With the excellent market performance of Versailles C5 X, sales reached 14,037 vehicles in the past September, and increased by 473% year-on-year, setting a new monthly sales high in 2022. For a new model, the performance of Versailles C5 X is eye-catching enough. This achievement comes from the vehicle's sense of youthful vitality from its styling design to its power performance, which is in line with the insights of the aesthetic and usage needs of the mainstream consumer groups nowadays.
And Dongfeng Citroen Versailles C5 X held the first anniversary celebration of the launch of the "Life Breaking Modification, Versailles" by the "Versailles Group" trendy car owners made their cars more handy through bold modifications, making their lives more comfortable and pleasant, and exploring more different fun.
In addition, Dongfeng Citroen has also launched the "Personal Custom Versailles" X-DreamCar Trend Season, using the "Million Trend-to-Traditional Gift Pack" to realize the dream of modification for Versailles C5 X customers, encouraging people to boldly innovate modifications, and demonstrate their own unique trendy attitude towards life.
For a long time, Dongfeng Citroen not only provides consumers with a car, but also advocates a life that leads the trend and is comfortable. The first anniversary celebration of Versailles C5 X is also a gratitude and feedback to the majority of customers. By creating "trendy life, personalized modification, ordinary welfare and heartwarming service" with customers, we will achieve two-way interaction, so that the brand's "customer-centered" concept is deeply rooted in people's hearts.
leads Versailles-style lifestyle
At present, with the rapid increase in the proportion of car purchases among young consumer groups and the empowerment of intelligent networking technology, the relationship between cars and lifestyle has been discussed in the consumer market. In the face of consumer market demand, only by meeting consumer needs in a timely manner can auto companies take the lead in the fierce competition in the auto market.
As a representative of the advanced technology and historical heritage of French cars, Dongfeng Citroen has always placed attention to customer needs first. In order to enhance the core competitiveness of the products, Dongfeng Citroen has built a complete R&D system since its inception, and has continuously strengthened its R&D capabilities based on absorbing advanced domestic and foreign technologies to continuously meet consumers' increasing usage needs.
Because of this, no matter how the domestic auto market is changing, Dongfeng Citroen always has its own position in the domestic auto market.
On the first anniversary of the launch of the Dongfeng Citroen flagship model Versailles C5 X, through the personalized modification activity of "Life Breaking Versailles", it made a tangible response to consumers' personalized needs, so as to meet the personalized preferences of different consumers and provide each car owner with exclusive personalized services.
In fact, as the proportion of car purchases among young consumer groups increases rapidly, the demand for car modification in the consumer market is also increasing. In the eyes of young consumers, cars are no longer just traditional means of transportation to solve travel, but a carrier that demonstrates freedom and expresses personality. Therefore, modification gradually became a kind of automobile culture and was given new connotations.
Unfortunately, most car companies focus on the production and sales of products, and ignore the common fashion trends of modifications in reality, making consumers unable to experience the happiness brought to people by modifications. Obviously, Dongfeng Citroen, which always has insight into changes in consumer market demand, will not stand opposite to consumer demand.
proposes the product concept of "rejecting follow the trend" based on the characteristics of the vehicle product, forming a differentiated product positioning. Since the vehicle, Versailles C5 X has opened up a topic tag for Dongfeng Citroen to create multiple customers, successfully bringing out more expectations of the consumer market for brand value.
As we all know, the difficulty of modification is not only based on the personalized needs of the car owner, but also has professional guidance. In order to let more people experience professional modifications, Dongfeng Citroen invited the famous Cannes "Dragon Robe" designer and the first Chinese designer Lawrence Xu to enter the Paris Haute Couture Week. As the trend-setting design manager, he built the trunk of Versailles C5 X into a mobile wardrobe with the concept of "High-Clothing" and designed the "High-Clothing Couture" for Versailles C5 X with French iris as design inspiration.
So, what exactly will happen when Chinese elements collide with trends? A heavy-to-rest Versailles C5 X with the theme of "Dragon Knight" combines elements such as Chinese-style dragon scales and dragon patterns with Dongfeng Citroen brand elements, while strengthening the vehicle track style and further highlighting the trendy nature of Versailles C5 X.
uses heartwarming policies to continuously give back to the consumer market
As the trend of consumption upgrades becomes increasingly obvious, the after-sales service policy of automobile companies has become an important reference standard for consumers to buy cars. At the same time, this is also an important factor that constitutes the reputation of automobile brands and models, and has gradually received widespread attention from the consumer market.
always puts the Dongfeng Citroen brand, which meets consumer needs first, launched the "Versailles' Ceremony Versailles" anniversary celebration on the first anniversary of the launch of Versailles C5 X. It adheres to the price protection with "Versailles' commitment", protects consumers' legitimate interests, and makes consumers feel more at ease when buying a car. It also starts the liquidation and distribution of "Growth Together" points, allowing consumers to freely purchase goods on the official APP; brings anniversary gifts to the store with "Versailles' Service", and protects 2.0 and other car purchase/car warm benefits; use "Versailles' Experience" to call on everyone to participate in the Versailles C5 X modification competition and wins cash rewards for excess points.
We all know that as consumers, whether the vehicle you purchased maintains its value is directly related to your personal rights and interests. In order to dispel consumers' purchasing concerns, Versailles C5 X has launched a price guarantee commitment since its launch. Specifically, Versailles C5 X promises one-year insured price (commitment to compensate for new cars price reduction within 1 year), three-year insured value (85% in 1 year, 75% in 2 years, 65% in 3 years), and five-year worry-free (5-year or 150,000 kilometers of vehicle warranty). Such a commitment comes from Dongfeng Citroen's confidence in the product.
In addition, in order to enable more customers to find the beauty of ordinary life and explore more "undefined" lifestyles, Dongfeng Citroen launched a 48-hour free trial event "Experience Versailles for Love". It is understood that unlike the regular test drive mode, this event covers a wide range of people and has a low threshold for participation. Currently, customers across the country can apply for at least 48 hours of Versailles C5 X in-depth test drive experience for free through the official mini program "Dongfeng Citroen is different because of you", the Dongfeng Citroen APP and local authorized dealer outlets.It has to be said that only Dongfeng Citroen can do this with such courage and courage.
At the same time, Dongfeng Citroen also searches for the most "X" Versailles C5 X owners. Customers can participate in the first anniversary of the launch of Versailles C5 X through the official platform of Dongfeng Citroen, and participate in the first anniversary of the launch of Versailles C5 X. From sticking to commitment to caring service, Dongfeng Citroen has favored customers to become the most Verraille car owner.
Now, as Versailles C5 X has entered the homes of ordinary people, it is also being well-known to more consumers. Regarding the hot word "Versailles" in China, Dongfeng Citroen has proved that a comprehensive model can also be Versailles with its actions.
summary
At present, Versailles C5 X, standing at a new starting point, is unlocking unlimited possibilities for young consumers with its unique youth and trendy style, and creating a safe, comfortable and convenient car-use life in the era of high-quality era.
As a car sought after by young consumers, Versailles C5 X carries many expectations. In the future, Versailles C5 X will also adhere to the Versailles spirit of trend and exploration, penetrate into the interest circle of the younger generation, meet the diverse needs of consumers, and create infinite possibilities for trend culture, so that Versailles C5 X will interpret the trend expression of pursuing a comfortable life, "undefined self-luminous" trend expression.
(Mini program has been added here, please go to the Dongchedi client to view)
