"Golden September and Silver October", BYD has another good news. According to the latest sales data released by the China Passenger Car Association, BYD's sales hit a new high in September, reaching 200,973 vehicles, a year-on-year increase of 154.3%. As the first company in the world to officially announce the formal suspension of production of fuel vehicles, in the face of outside world's wait and see and question, BYD's sales have risen instead of falling, and have surpassed the market and delivered a very impressive answer. Among them, Song PLUS DM-i, one of the pillars of sales, sold 39,983 units in September, setting a new monthly high and once again won the monthly sales championship in the PHEV (plug-mix) category. The cumulative sales volume exceeded 240,000 from January to September of the year.
reversed the market, and the first plug-in hybrid SUV was well deserved
BYD DM-i super hybrid technology was launched, changing the previous plug-in hybrid models in the domestic market. Empowered by DM-i super hybrid technology, Song PLUS DM-i not only takes into account the performance of trams and the convenience of fuel vehicles, but also enjoys the policy of green license plates and free purchase tax. It is especially friendly to buyers in dual-limited cities. It is the best option for the current fuel vehicle market to transform into the new energy vehicle market. In its one and a half years of listing, it has become the first choice for many fuel vehicle owners to "transfer" to new energy vehicles.
Faced with many complex factors such as repeated epidemics this year, slowing economy, chip shortages and rising raw material prices, after stopping production of fuel vehicles, BYD focused its business on new energy sector . In the third quarter of this year, Song PLUS DM-i's sales exceeded 30,000 units for three consecutive months and continued to show a rising trend. It not only became BYD's sales responsibility, but also opened up a new blue ocean for the plug-in hybrid SUV segment, thus laying a new pattern in the domestic plug-in hybrid vehicle market.
Their good reputation has formed a secondary spread of the product, which has once again driven up sales. In the Autohome Reputation ranking list, currently 3,141 users participated in the evaluation of Song PLUS DM-i, with a comprehensive score of 4.53, ranking first in the same level; in the Dongchedi system, Song PLUS DM-i's comprehensive score reached 3.86, higher than the average of the same level of 3.82.
At a time when oil prices are soaring, the greatest value that Song PLUS DM-i provides to users lies in its comprehensive strength that takes into account ultra-high fuel economy and strong battery life. With the support of DM-i super hybrid technology, Song PLUS DM-i is oil-powered and electrically-enabled. Its pure electric range can reach 110km, basically covering users' daily commuting mileage needs. The cost is reduced to about one cent per kilometer. Compared with fuel vehicles, it is almost negligible. When the fuel is full, the comprehensive range can reach 1,200km+, which can make up for the mileage anxiety of pure electric models. In the absence of power, Song PLUS DM-i still has excellent fuel consumption performance of 4.4L per 100 kilometers, greatly reducing the cost of daily car use.
For many users who switch to new energy vehicles from fuel vehicles, Song PLUS DM-i brings hard-core performance. The acceleration time of 0-100km/h is only 7.9 seconds, and the four-wheel drive version only takes 5.9 seconds. The motor output is direct and the power is fast, allowing users to "start quickly as soon as they step on it" and enjoy the driving pleasure that most fuel vehicles cannot bring.
Song PLUS DM-i not only provides users with comfortable and abundant driving space, greatly improving their travel experience; its strong explosive power, precise handling and high-level chassis training also give users more confidence and guarantee; at the same time, Song PLUS DM-i's stable battery life and fuel consumption performance in extreme environments also eliminates users' concerns about using cars in winter.
Since its launch in March 2021, Song PLUS DM-i has exceeded 300,000 in one and a half years. If it was a dark horse that emerged last year, it has become a veritable popular hit this year.However, BYD did not stop, but actively listened to user feedback, continuously responded to market demand, continuously upgraded its products, launched four-wheel drive versions and 5G versions, further enriching its product matrix. Behind the hot sales phenomenon of Song PLUS DM-i reflects BYD's deep understanding and respect for Chinese consumers. As a leading car company, BYD will also adhere to self-innovation, base itself on diversified car use scenarios, and continuously improve user experience with product strength, so that more consumers can enjoy high-quality car life.
