As a first-tier metropolis in our country, Shanghai's influence in the world has been increasing over the years. In addition to the hard power brought by the economy, it is also inseparable from the help of the soft power of trend culture. Of course, trend culture also involves various industries, such as automobiles. Not long ago, the Shanghai Technology Tour opened, and two cars attracted much attention, one was Mercedes-Benz Maybach and the other was Avita 011. As a rookie in the automotive field, Avita 011 has achieved cross-border in the cultural field through this event, which is also created by its brand manager Wang Lin . Wang Lin, the brand manager of
, said that Avita 011 perfectly integrates trendy design and emotional intelligence, spans the three major fields of technology, fashion and automobiles, creating the most emotional smart single item in the fashion circle, becoming the most pioneering and avant-garde limited high-end custom in the automotive circle.
In recent years, the cross-border of automobiles and fashion has been no longer a new thing, but what is interesting is that the existing cooperation is only reflected in the shallow level of cross-border: expressing attitudes with concept art, and resonating with more people through cross-border.
For example, the Maybach S680 VirgilAbloh version is a classic work that collided with the automotive circle. It is not difficult to find out after exploring its joint signature that the "joint creation" of both parties is reflected in the logo and appearance levels of joint signatures, gift boxes, car clothes, etc., attracting trendy people from each other's respective circles to pursue it, achieving good sales. When
was first designed, MMW decided to use black as the color scheme of Avita 011. Black is his favorite color, the most representative color in his fashion works, and the most original color in the universe. In the creation of Avita 011, he proposed the concept of "light, shadow, and black". In order to realize this color design, he has flew to Germany many times to discuss and personally select materials with the design team of Avita .
With the repeated attempts and efforts of MMW and Avita Chief Design Officer Nader Faghihzadeh, the tension that integrates the most original nature of the universe was finally born. It is mysterious and confident, and can reflect the depth of textures of different levels and flow out the texture and taste of high-end luxury goods.
In terms of interior, Avita 011 chose high-end luxury leather material, which was first popular in European aristocratic daily necessities, and improved the Nuprima and Nappa leather, which were used for high-end leather shoes, jackets, handbags, etc., and now it is also used for many luxury goods. It uses hand quilting technology to splice these two leathers, which not only brings the ultimate silky and delicate touch to users, but also provides a new interpretation of the fashionable luxury aesthetics of the era of Baroque art .
In addition, Wang Lin believes that cars will no longer be monotonous and cold industrial products, they should have more emotional colors and souls, and can become the embodiment of the way users express themselves. Based on this, Avita uses "emotional communication" as the core of brand building, styling design, user experience, and software and hardware research, and pioneered the creation of the concrete emotional interaction system of Vortex emotional vortex.
For Avita 011, relying on classic style is to absorb traditional advantages; and creating a new cultural design trend through cross-border is to give this new product a deeper definition, and to comprehensively drive the improvement of product strength at one time. In the future, brand manager Wang Lin will continue to use innovative ideas to push brand development to a higher level.
